C4+ Growth Lead

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Employer: Channel 4
Location: Leeds, United Kingdom
Salary: Starting salary from £75,250.00 dependant on experience
Closing date: 19 Feb 2025

Job Title: C4+ Growth Lead
Reports to: Head of Growth
Department: Streaming Product & Growth
Job Grade: M

DEPARTMENT DESCRIPTION
Channel 4 Streaming is Channel 4's video-on-demand proposition, home to original and exclusive shows, box sets of iconic series, as well as live and catch up TV from C4's broadcast channels. Available as an app on over 20 different platforms including mobiles, tablets, PCs, TVs and games consoles, as well as being syndicated to the likes of Sky and Virgin, Channel 4 Streaming reaches over 6 million monthly viewers and has more than half of all 16-34s in the UK as registered users. The Streaming Product & Growth department is responsible for creating the best possible user experience that is seamless and engaging, as well as overseeing the growth of Streaming across the business.

JOB PURPOSE
The Growth Team is tasked with driving customer activation, retention and revenue through the streaming funnel. Our aim is to get our streaming viewer to do more with Channel 4. This role is focused on driving Channel 4+ growth, our premium paid tier which offers viewers the chance to watch ad-free and get early access to shows. Channel 4+ is a strategic priority and called out as a key part of our future streaming strategy.

KEY RESPONSIBILITIES

• Build a clear understanding of Channel 4+ customers, how they use Channel 4+ and identify opportunities for audience growth.
• Manage a cross-functional operational plan to deliver Channel 4+ growth in line with business forecasts.
• Run a cross-functional squad to deliver the Channel 4+ plan, ensuring the squad has a clear purpose and agenda.
• Oversee the end-to-end customer experience across all touchpoints to ensure clear messaging and seamless journeys that facilitate both acquisition of new users and retention of existing users.
• Outline a clear acquisition plan across on-Product/owned media, as well as working closely with Marketing to help inform the paid strategy.
• Define an approach for the retention of existing users with a compelling package of benefits to demonstrate the value of Channel 4+ and reduce churn.
• Help support the Head of Growth develop a partnership strategy to help drive acquisition through third-party partnerships.
• Own the Channel 4+ testing roadmap to ensure we are continuing to improve and optimise the whole customer journey.
• Manage a team to deliver the operational plan and ensure the team are focused on the right priorities.
• Work with the Head of Growth to define the Insight roadmap for Channel 4+.

ESSENTIAL EXPERIENCE AND SKILLS

• Strong analytical skills, able to compile performance results and interpret data into actionable insights.
• Experience of running a subscription business and the dynamics of acquisition and churn.
• Proven track record of delivering a cross-functional operational plan.
• Previous Customer Relationship Marketing (CRM) experience.
• Good understanding of digital marketing and media channels.
• Background in identifying and negotiating partnerships with brands.
• Experience in running multivariant testing.
• Experience in creative industries.
• Excellent communication skills.
• Proven experience of developing relationships with a wide variety of stakeholders.
• Highly organised and self-motivated.
• Passionate about the C4 remit and content.

Hybrid Working
From September 2023 employees will be working minimum 3 days per week in their office location. The other 2 days should be working from home. This is to create more time for collaboration, creativity, learning and feedback.

Benefits
There are a million reasons why it's great to work at Channel 4, here are just a few of the perks for you:

• Private medical insurance with NO EXCESS
• Free Virtual GP access for employees
• Free Female Health hormone test each year
• Free Tastecard membership
• Financial guidance 1-2-1's available each quarter
• Free OnHand volunteering membership
• Discounted Gym memberships
• Pension
• Life Assurance
• Income Protection
• Holiday Buy/Sell

Equal Opportunities
Channel 4's purpose is to create change through entertainment; by representing unheard voices, challenging with purpose and delivering content which reflects the diversity of different communities across the UK. We encourage applications from candidates from all backgrounds.

Disability Confident Scheme
Channel 4 is a member of the Business Disability Forum and aims to offer interviews to all candidates who meet the essential criteria for an advertised job.

Care Leaver Friendly Employer
Channel 4 is a Care Leaver Friendly Employer, committed to supporting young people/adults who are care experienced.

Workplace Adjustments
We are committed to providing disabled applicants a level playing field when applying for a job and support whilst employed.