Kroo Ltd
The Chief Product & Marketing Officer (CPMO) is an Executive Committee role with accountability for shaping and delivering Kroo's product and commercial strategy, driving sustainable revenue growth, profitability, and overall commercial performance across lending, deposits, and current accounts. The CPMO will own the development and execution of a coherent end-to-end commercial plan, bringing together product, pricing, distribution, and go-to-market execution to drive sustainable growth across customer segments, while operating within the bank's risk appetite, regulatory framework, and budget. The role will provide clear executive leadership across product (specifically organic lending, deposits, and current accounts) and marketing functions, ensuring effective prioritisation, governance, performance management and delivery discipline. Key responsibilities Product strategy and governance Continue to develop a compelling differentiated vision for the bank, and inspire Kroo's people to make it happen. Provide executive leadership for the Product function, overseeing product strategy and lifecycle management across deposits, lending, payments, and related services - ensuring product strategy and roadmap support Kroo's commercial objectives and customer proposition. Develop close partnerships with engineering, design, QA, and other functions to pursue optimised ways of working and high quality delivery. Develop market and customer research, define segment strategies, value propositions, and go-to-market plans, ensuring propositions are competitive, differentiated, and economically sound Develop strategic partnerships to expand reach, capabilities, and revenue streams, evaluating fintech, platform, and ecosystem opportunities Strengthen end-to-end product governance, including product lifecycle management, prioritisation, change control and delivery outcomes. Ensure the product roadmap is appropriately resourced, sequenced and controlled, balancing delivery pace with operational readiness and regulatory compliance. Commercial strategy and planning Lead the development and execution of Kroo's commercial strategy, ensuring alignment to the Bank's overall strategic plan and financial targets. Identify growth opportunities across products, segments, and channels Own the annual commercial plan and medium-term outlook covering revenue, margin, product performance and customer propositions. Ensure the Bank operates with strong commercial governance, including pricing, margin management, product profitability and investment prioritisation. Develop close partnerships with the Chief Operating Officer, Chief Risk Officer, Chief Finance Officer and relevant committees. Lending leadership and portfolio growth Provide executive oversight of the Lending function including strategy, origination performance, pricing / mergin proposition development and portfolio growth. Drive disciplined lending growth aligned to the Bank's risk appetite. Ensure robust monitoring of lending performance, including portfolio metrics across margin / yield, arrears, recoveries, impairments and early warning indicators, driving discipled cost-to-income outcomes through commercial efficiency strategies. Support the continued development of lending products and distribution approaches, with appropriate operational and control frameworks. Marketing Marketing & Brand Leadership Lead all marketing functions: brand, product marketing, and CRM Define, scale and protect the bank's brand, value proposition and customer promise Own and develop the bank's go- to market strategy for products (and services), Design, implement and oversee execution of bank wide marketing strategy, leading acquisition / performance marketing / partnerships and channel optimization Partner with Risk, Operations, and Compliance. Ensure marketing effectiveness through KPIs, ROI, attribution, analytics and executive reporting Performance management, MI and reporting Ensure strong management information and reporting frameworks across products (lending, deposits, accounts) and marketing. lProvide timely and high-quality ExCo and Board reporting on commercial performance, pipeline and delivery of strategic initiatives. Ensure effective identification and escalation of commercial risks and issues. Executive leadership and wider governance Act as a senior leader of Kroo Bank, contributing to the Bank's overall strategy, culture and performance. Represent the division in internal governance forums, committees and Board discussions as required. Ensure effective collaboration with Finance & Legal, Risk & Compliance, Technology, People and Operations to deliver the Bank's objectives. Build, develop and retain a high-performing commercial team with appropriate capability and succession planning. Digital & Challenger Banking Senior commercial and product leadership experience within a digital bank, challenger bank, fintech, or technology-led financial services business. Proven track record scaling customer growth and revenues. Hands-on experience operating in a fully regulated UK banking environment (PRA / FCA). Early-Stage to Scale-Up Growth Experience building commercial engines in high-growth environments with limited legacy infrastructure. Ability to move from MVP propositions to scaled, repeatable revenue models. Comfortable balancing experimentation with regulatory discipline. Product-Led Growth Strong background in product-led growth for consumer and / or SME banking products (current accounts, savings, lending). Experience monetising free or low-fee propositions through adjacencies (interest margin, lending, partnerships). Deep understanding of customer behaviour. Pricing, Unit Economics & Sustainability Expertise in unit economics, contribution margin, and lifetime value modelling. Experience managing net interest margin, funding costs, and deposit growth. Proven ability to drive sustainable economics without eroding customer trust. Data-Driven Commercial Decisioning Competent use of data, experimentation, and cohort analysis to drive growth and optimisation. Experience partnering closely with data and engineering teams. Go-to-Market & Distribution Ownership of end-to-end go-to-market for financial products. Experience optimising acquisition channels, onboarding, and conversion funnels. Familiarity with growth marketing and partnerships. Risk, Regulation & Conduct Strong understanding of credit risk, conduct risk, and regulatory obligations in banking. Experience embedding risk and compliance into commercial decision-making. Leadership Style & Capabilities Builder mindset: comfortable designing structure, processes, and teams. Highly collaborative. Clear communicator able to engage regulators, investors, and boards. Comfortable being hands-on while scaling teams and capability.
The Chief Product & Marketing Officer (CPMO) is an Executive Committee role with accountability for shaping and delivering Kroo's product and commercial strategy, driving sustainable revenue growth, profitability, and overall commercial performance across lending, deposits, and current accounts. The CPMO will own the development and execution of a coherent end-to-end commercial plan, bringing together product, pricing, distribution, and go-to-market execution to drive sustainable growth across customer segments, while operating within the bank's risk appetite, regulatory framework, and budget. The role will provide clear executive leadership across product (specifically organic lending, deposits, and current accounts) and marketing functions, ensuring effective prioritisation, governance, performance management and delivery discipline. Key responsibilities Product strategy and governance Continue to develop a compelling differentiated vision for the bank, and inspire Kroo's people to make it happen. Provide executive leadership for the Product function, overseeing product strategy and lifecycle management across deposits, lending, payments, and related services - ensuring product strategy and roadmap support Kroo's commercial objectives and customer proposition. Develop close partnerships with engineering, design, QA, and other functions to pursue optimised ways of working and high quality delivery. Develop market and customer research, define segment strategies, value propositions, and go-to-market plans, ensuring propositions are competitive, differentiated, and economically sound Develop strategic partnerships to expand reach, capabilities, and revenue streams, evaluating fintech, platform, and ecosystem opportunities Strengthen end-to-end product governance, including product lifecycle management, prioritisation, change control and delivery outcomes. Ensure the product roadmap is appropriately resourced, sequenced and controlled, balancing delivery pace with operational readiness and regulatory compliance. Commercial strategy and planning Lead the development and execution of Kroo's commercial strategy, ensuring alignment to the Bank's overall strategic plan and financial targets. Identify growth opportunities across products, segments, and channels Own the annual commercial plan and medium-term outlook covering revenue, margin, product performance and customer propositions. Ensure the Bank operates with strong commercial governance, including pricing, margin management, product profitability and investment prioritisation. Develop close partnerships with the Chief Operating Officer, Chief Risk Officer, Chief Finance Officer and relevant committees. Lending leadership and portfolio growth Provide executive oversight of the Lending function including strategy, origination performance, pricing / mergin proposition development and portfolio growth. Drive disciplined lending growth aligned to the Bank's risk appetite. Ensure robust monitoring of lending performance, including portfolio metrics across margin / yield, arrears, recoveries, impairments and early warning indicators, driving discipled cost-to-income outcomes through commercial efficiency strategies. Support the continued development of lending products and distribution approaches, with appropriate operational and control frameworks. Marketing Marketing & Brand Leadership Lead all marketing functions: brand, product marketing, and CRM Define, scale and protect the bank's brand, value proposition and customer promise Own and develop the bank's go- to market strategy for products (and services), Design, implement and oversee execution of bank wide marketing strategy, leading acquisition / performance marketing / partnerships and channel optimization Partner with Risk, Operations, and Compliance. Ensure marketing effectiveness through KPIs, ROI, attribution, analytics and executive reporting Performance management, MI and reporting Ensure strong management information and reporting frameworks across products (lending, deposits, accounts) and marketing. lProvide timely and high-quality ExCo and Board reporting on commercial performance, pipeline and delivery of strategic initiatives. Ensure effective identification and escalation of commercial risks and issues. Executive leadership and wider governance Act as a senior leader of Kroo Bank, contributing to the Bank's overall strategy, culture and performance. Represent the division in internal governance forums, committees and Board discussions as required. Ensure effective collaboration with Finance & Legal, Risk & Compliance, Technology, People and Operations to deliver the Bank's objectives. Build, develop and retain a high-performing commercial team with appropriate capability and succession planning. Digital & Challenger Banking Senior commercial and product leadership experience within a digital bank, challenger bank, fintech, or technology-led financial services business. Proven track record scaling customer growth and revenues. Hands-on experience operating in a fully regulated UK banking environment (PRA / FCA). Early-Stage to Scale-Up Growth Experience building commercial engines in high-growth environments with limited legacy infrastructure. Ability to move from MVP propositions to scaled, repeatable revenue models. Comfortable balancing experimentation with regulatory discipline. Product-Led Growth Strong background in product-led growth for consumer and / or SME banking products (current accounts, savings, lending). Experience monetising free or low-fee propositions through adjacencies (interest margin, lending, partnerships). Deep understanding of customer behaviour. Pricing, Unit Economics & Sustainability Expertise in unit economics, contribution margin, and lifetime value modelling. Experience managing net interest margin, funding costs, and deposit growth. Proven ability to drive sustainable economics without eroding customer trust. Data-Driven Commercial Decisioning Competent use of data, experimentation, and cohort analysis to drive growth and optimisation. Experience partnering closely with data and engineering teams. Go-to-Market & Distribution Ownership of end-to-end go-to-market for financial products. Experience optimising acquisition channels, onboarding, and conversion funnels. Familiarity with growth marketing and partnerships. Risk, Regulation & Conduct Strong understanding of credit risk, conduct risk, and regulatory obligations in banking. Experience embedding risk and compliance into commercial decision-making. Leadership Style & Capabilities Builder mindset: comfortable designing structure, processes, and teams. Highly collaborative. Clear communicator able to engage regulators, investors, and boards. Comfortable being hands-on while scaling teams and capability.
BluZinc
Executive Assistant Recruitment Contracts Consultant London, United Kingdom Posted on 02/11/2025 Salary & Package Market rates + excellent commission + bonus Date Opened 02/11/2025 Job Type Permanent Skills Required EA, Sales, Recruitment, Business, Marketing Education/Qualifications Graduate Degree 2.1+ Category Recruitment Right to Work in Country Unrestricted UK Right to Work City London State/Province City of London Country United Kingdom About Us Advisory, Executive Search, Senior Appointments, Interim Management Consultants Job Description Founded in 2015, BluZinc are looking for a brilliant part Assistant to the CEO and part Recruiter / Researcher / Resourcer / Executive Search / Recruitment Consultant. Attached to London, a remote based job opening for our boutique talent acquisition and selection consultancy, growing based on exceptional performance results over the last 4 years; in response to client and candidate demand. Most our client clients have awesome digital marketing and eCommerce operations and technology teams, remote based, with head offices near Austin, Los Angeles, San Francisco, New York, Miami, Isle of Man, Durban, London and other cities. Client contacts include CEO, COO, CMO, CTO, CFO, VPHR, Senior Managers of small (under $100MM ARR in the USA), rapidly expanding, successful B2C consumer companies in health, wellness, fitness, food supplements, functional beverages, herbs, nutrition, nutraceuticals, organic skincare, fashion, and B2B eLearning (teaching marketing or business growth), Marketing Agencies and a some medium (over $100MM) to large size clients, all with a strong focus on Direct to Consumer business and sales/service models, mostly in the USA with more clients planned in London! Around 70% of this role is supporting recruitment consultancy sales, service, business development, candidate acquisition and selection, to help the CEO scale who will bring on more clients, jobs and then build out the internal BluZinc team of recruiters. This role could become General / Operations Manager or you will in the future help hire that type of person and move into a full time EA / PA. type focus.We have an established outsourced relationship for accounting, payroll, and bookkeeping. To be considered an ideal applicant, we need your experience, abilities, knowledge, goals, interests and aspirations to include most of: Support to the CEO and be a recruiter, esnuring that the clients he manages are being serviced, experienced in customer sales & service, digital marketing, operations, people, process, procedures, digital technology (including Google Workplace) Be point of contact for suppliers, affiliates, partners, reception, meeting management, travel, events, data, analytics, CRM, compliance, training, recruiting, HR, finance, credit, accounts (less than 3 day a month currently due to ousrourced suppliers and excellent digital proceses and efificiencies) A good understanding of Digital Marketing, Media, Communications, Online Shops, eCommerce, Operations and comfortable with modern digital HR / recruitment marketing technology for sourcing and managing business Effective in sales, relationship management, rapport building, listening, questioning, persuasion, influencing, negotiating and always learning or open to coaching (this is important with candidates and for a future management role in this company) If you are an experienced new business Marketing, eCommerce, or Operations recruiter with client contact relationships in funded start-upsor small, medium size growing companies or PSL relationshions in large corpoates, you can manage your own clients and be paid full commission and bonuses as per a Recruitment Consultant with extra financial rewards for bringing on clients Knowledge of winning, developing and delivering with repeat business in recruitment or marketing / advertising / digital agency services or D2C eCommerce consumer brand Headhunting, publishing adverts, emails, calls, interviews, managing the candidate relationships, ATS process, lead generation, marketing etc while being coached over several months on how to develop your own small client portfolio of high quality relationships that are enjoyable and lucrative or you may prefer to stay candidate focused and sales support rather than in a new business client facing role Contingency or retained Search and Selection services for Executive Recruitment, either confidential or client paid dual branded advertised selection, with base salaries are $80K-$400K+ Contractor Placements or Interim Executive Management (only if you have existingclient contact relationships as a 360 degree consultant) Home Based / Remote (USA positions will be self employed / 1099 consultants/ freelance) High levels of emotional intelligence, empathy, rapport building, intelligent, critical thinking, initiative, competitive winner, amazing planning, prioritising and organising skills You are an excellent networker, charismatic, proactive in client and/or candidate development, self confident, self motivated, aware of integrated advertising, sales and marketing, will enjoy providing blog/vlog content for your branding communication andfor all the right reasons,be memorable on calls, in meetings and at industry events Assessment and selection, accurate, objective judgment, to ensure conversion to long term client/candidate culture fit and sustainable teams in profitable companies Our busiest operational times are UK afternoon and some early evenings due to many USA clients conducting Zoom interviews with potential candidates for our clients We rarely work beyond UK 7pm except for an emergency or when great things happen like managing offers and acceptances for new placements and it makes sense to do it today rather than tomorrow At present our mein manageemtn weekly meeting is on a Wednesday and a sales meeting on Thursday 2.1/1st Class University degree or equivenlwent / similar caliber Excellent communication skills in all mediums and formats including Business level English fluency We are a creative team, focused on quality, for constructive, productive and enjoyable experiences with everyone we work with including you! Your career with us can be focused around resourcing candidates for a senior consultant or end to end on your own customer portfolio and/or team management or exec support while always contributing to fee earning with exceptional prospects and rewards. We can informally, confidentially connect with the curious or for those more serious about a career change, lets progress more swiftly to offer and joining over the short or medium term future.For more insight to our brand, values, services, clients, jobs, talent and culture search online for: BluZinc and apply ASAP!
Executive Assistant Recruitment Contracts Consultant London, United Kingdom Posted on 02/11/2025 Salary & Package Market rates + excellent commission + bonus Date Opened 02/11/2025 Job Type Permanent Skills Required EA, Sales, Recruitment, Business, Marketing Education/Qualifications Graduate Degree 2.1+ Category Recruitment Right to Work in Country Unrestricted UK Right to Work City London State/Province City of London Country United Kingdom About Us Advisory, Executive Search, Senior Appointments, Interim Management Consultants Job Description Founded in 2015, BluZinc are looking for a brilliant part Assistant to the CEO and part Recruiter / Researcher / Resourcer / Executive Search / Recruitment Consultant. Attached to London, a remote based job opening for our boutique talent acquisition and selection consultancy, growing based on exceptional performance results over the last 4 years; in response to client and candidate demand. Most our client clients have awesome digital marketing and eCommerce operations and technology teams, remote based, with head offices near Austin, Los Angeles, San Francisco, New York, Miami, Isle of Man, Durban, London and other cities. Client contacts include CEO, COO, CMO, CTO, CFO, VPHR, Senior Managers of small (under $100MM ARR in the USA), rapidly expanding, successful B2C consumer companies in health, wellness, fitness, food supplements, functional beverages, herbs, nutrition, nutraceuticals, organic skincare, fashion, and B2B eLearning (teaching marketing or business growth), Marketing Agencies and a some medium (over $100MM) to large size clients, all with a strong focus on Direct to Consumer business and sales/service models, mostly in the USA with more clients planned in London! Around 70% of this role is supporting recruitment consultancy sales, service, business development, candidate acquisition and selection, to help the CEO scale who will bring on more clients, jobs and then build out the internal BluZinc team of recruiters. This role could become General / Operations Manager or you will in the future help hire that type of person and move into a full time EA / PA. type focus.We have an established outsourced relationship for accounting, payroll, and bookkeeping. To be considered an ideal applicant, we need your experience, abilities, knowledge, goals, interests and aspirations to include most of: Support to the CEO and be a recruiter, esnuring that the clients he manages are being serviced, experienced in customer sales & service, digital marketing, operations, people, process, procedures, digital technology (including Google Workplace) Be point of contact for suppliers, affiliates, partners, reception, meeting management, travel, events, data, analytics, CRM, compliance, training, recruiting, HR, finance, credit, accounts (less than 3 day a month currently due to ousrourced suppliers and excellent digital proceses and efificiencies) A good understanding of Digital Marketing, Media, Communications, Online Shops, eCommerce, Operations and comfortable with modern digital HR / recruitment marketing technology for sourcing and managing business Effective in sales, relationship management, rapport building, listening, questioning, persuasion, influencing, negotiating and always learning or open to coaching (this is important with candidates and for a future management role in this company) If you are an experienced new business Marketing, eCommerce, or Operations recruiter with client contact relationships in funded start-upsor small, medium size growing companies or PSL relationshions in large corpoates, you can manage your own clients and be paid full commission and bonuses as per a Recruitment Consultant with extra financial rewards for bringing on clients Knowledge of winning, developing and delivering with repeat business in recruitment or marketing / advertising / digital agency services or D2C eCommerce consumer brand Headhunting, publishing adverts, emails, calls, interviews, managing the candidate relationships, ATS process, lead generation, marketing etc while being coached over several months on how to develop your own small client portfolio of high quality relationships that are enjoyable and lucrative or you may prefer to stay candidate focused and sales support rather than in a new business client facing role Contingency or retained Search and Selection services for Executive Recruitment, either confidential or client paid dual branded advertised selection, with base salaries are $80K-$400K+ Contractor Placements or Interim Executive Management (only if you have existingclient contact relationships as a 360 degree consultant) Home Based / Remote (USA positions will be self employed / 1099 consultants/ freelance) High levels of emotional intelligence, empathy, rapport building, intelligent, critical thinking, initiative, competitive winner, amazing planning, prioritising and organising skills You are an excellent networker, charismatic, proactive in client and/or candidate development, self confident, self motivated, aware of integrated advertising, sales and marketing, will enjoy providing blog/vlog content for your branding communication andfor all the right reasons,be memorable on calls, in meetings and at industry events Assessment and selection, accurate, objective judgment, to ensure conversion to long term client/candidate culture fit and sustainable teams in profitable companies Our busiest operational times are UK afternoon and some early evenings due to many USA clients conducting Zoom interviews with potential candidates for our clients We rarely work beyond UK 7pm except for an emergency or when great things happen like managing offers and acceptances for new placements and it makes sense to do it today rather than tomorrow At present our mein manageemtn weekly meeting is on a Wednesday and a sales meeting on Thursday 2.1/1st Class University degree or equivenlwent / similar caliber Excellent communication skills in all mediums and formats including Business level English fluency We are a creative team, focused on quality, for constructive, productive and enjoyable experiences with everyone we work with including you! Your career with us can be focused around resourcing candidates for a senior consultant or end to end on your own customer portfolio and/or team management or exec support while always contributing to fee earning with exceptional prospects and rewards. We can informally, confidentially connect with the curious or for those more serious about a career change, lets progress more swiftly to offer and joining over the short or medium term future.For more insight to our brand, values, services, clients, jobs, talent and culture search online for: BluZinc and apply ASAP!