Berkshire News
Hemel Hempstead, Hertfordshire
Dec 18, 2025
Full time
Warner Hotels specialise in UK short breaks, exclusively for adults, with accommodation, breakfast and dinner, live shows and spa facilities all included in one price. Located in stunning destinations including Heythrop Park in the Cotswolds, Studley Castle in Warwickshire, Thoresby Hall in Nottinghamshire and The Runnymede on Thames, each hotel has its own character that makes every stay unique. We are seeking a commercially minded and highly experienced Head of Brand & Campaigns to provide maternity cover and drive our marketing performance through a crucial period of growth. This role will ensure strong delivery of brand campaigns, trading driven tactical activity, media planning, and local hotel marketing, ensuring our plans translate into guest growth, improved brand health and on site sales performance. You will work closely with the Brand Director to execute and optimise our established brand strategy, while leading a team that must operate at pace, making fast, confident decisions that support the trading rhythm of the business. This is a hands on leadership role suited to someone with hospitality, leisure, travel or experiential brand experience, and a strong instinct for media optimisation, commercial impact and multi site activation Key Responsibilities Execute and optimise the existing brand strategy to support trading performance, guest growth and market penetration. Ensure exceptional brand consistency across all touchpoints, working closely with internal teams and the in house creative team. Lead the planning with Commercial and Revenue teams to ensure there is a clear, audience led comms and media plan that supports business objectives and seasonal trading priorities. Monitor brand health metrics and conduct regular brand performance reviews to inform decisions. Own the econometric modelling process, working with our provider to ensure clarity of inputs, interpretation of outputs, and translation into actionable recommendations for media planning and trading decisions. Present modelling results, insights and optimisations back to senior leadership at key moments. Own and share the annual marketing content and integrated campaign calendar, ensuring alignment across brand, tactical and on site activity. Lead end to end delivery of brand campaigns across ATL & BTL channels, ensuring they land with impact and drive measurable improvements in awareness, consideration and understanding. Drive tactical campaigns that support seasonal needs, guest demand, and aggressive trading targets. Work with the creative team and media agency to ensure campaign execution is both brand leading and commercially effective. Oversee and elevate local marketing activity across all properties, ensuring tailored plans exist for each site or at least the key focus sites, i.e. Reserve Hotels. Work closely with the Local Marketing Manager and hotel teams to drive footfall, future bookings and on site conversion "Holiday Hub/ Future Breaks). Lead the development, implementation and ongoing optimisation of multi million pound ATL media plan. Ensure media spend is aligned to weekly/monthly trading priorities and guest growth ambitions. Lead, motivate and mentor a high performing brand and campaigns team operating at pace. Build strong relationships across the business, particularly with Operations, Revenue and Commercial Finance, to ensure marketing plans are grounded in on the ground realities. Knowledge & Skills Must have significant experience in hospitality, travel, leisure, or other experiential brands. Deep understanding of the media landscape, with confidence across ATL, digital, partnerships, and local activation. Proven management of multi million pound budgets with measurable commercial impact Strong commercial mindset with an instinct for trading performance, weekly optimisation and revenue delivery Able to lead a team in a hybrid environment with clarity, decisiveness and pace. Excellent stakeholder management, able to partner closely with operations and senior leadership Confident decision maker, able to adapt plans quickly based on performance and insights. Experience / Education / Qualifications Bachelor's degree in marketing, Communications, or related field (or equivalent experience). 8-10+ years in brand, campaigns and media across Demonstrable success in delivering integrated ATL/BTL campaigns that drive both brand and commercial outcomes. Experience working with media agencies, MMM providers and insight teams. Motivational and supportive leadership style Hands on approach with willingness to get into detail when needed. High accountability, commercial focus and calm delivery under pressure. Brand first thinker who also embraces performance, trading and local activation What we offer 25 days holiday On site parking Hybrid working- 3 days a week in the office Great deals on Warner breaks for you, your friends and family Discounted food and drinks at our on site restaurant Other discounts on a variety of shopping experiences, high street brands and access to a VIP box at the O2 Location Hemel Hempstead, HP2 4YL, United Kingdom