Boston Consulting Group
Feb 19, 2024Full time
WHAT YOU'LL DO As a Marketing Senior Coordinator within BCG's Travel, Cities & Infrastructure (TCI) Practice Area (PA), you will be fully responsible for the preparation and execution of the complex PA marketing activities across the full suite of internal and external marketing and communication activities and channels, in close collaboration with the Marketing Director, the PA leadership team and the global and local marketing teams. This includes the execution and support of conferences, events and partnerships as well as tracking and reporting of marketing activities, coordination of communication activities and platforms. You will work with partner teams to support full event management - compiling invitee lists and managing the interface to adjacent BCG groups with event organisation. You will actively prepare first drafts of various internal communications as well as support publication pipelines, driving this forward and fully supporting during development phasing. You will manage content distribution through mailings and online presence and also assist with tracking of traditional and social media coverage of marketing activities for the PA, alongside tracking competitors marketing activities. TCI is comprised of 12 segments in 5 sectors working closely with other Practice Areas. YOU'RE GOOD AT Developing and executing a best-in-class suite of marketing & communication materials and activities that support our client teams in building and strengthening client relationships Making independent decisions within existing guidelines around marketing / comms activities preparation Applying advanced knowledge and technical skills to support internal communication activities and platforms Owning recurring analysis/ metrics dashboards and preparing budget updates for the Marketing Director Training PA stakeholders on new tools/ processes (e.g. LinkedIn publishing) Driving efforts such as Linked In/ Elevate for PA leadership Summarize practice's marketing activities and impact for dissemination to leadership team and throughout the practice Acting as buddy for more junior team members YOU BRING (EXPERIENCE & QUALIFICATIONS) 4-6+ years relevant experience Bachelor's degree Ability to handle defined work area, process or smaller project with minimal guidance (sourcing, learning programs, etc.) Ability to make independent decisions within existing guidelines, advising more junior team members Excellent execution/ organizational/ communication skills Strong written and verbal communication skills Proven analytical capabilities and out-the-box Highly professional, service oriented, pro-active and flexible attitude Ability to perform under pressure and demonstrate presence and maturity even in stressful situations Advanced proficiency in Outlook, PowerPoint, and Excel YOU'LL WORK WITH You will work closey with the Marketing Director, Global Practice Management Senior Director, Marketing Partner and the TCI Management & Operations team members ADDITIONAL INFORMATION Practice Area Management & Operations team members keep BCG's industry and functional practice areas operating responsively and efficiently. As a member of this team, you will contribute directly to the success of our business through a number of roles, including content development, process management, marketing, meeting and conference management, and internal/external communications.