Director of Demand Generation & Growth Location: London/Hybrid (2-3 days in office) Salary: £80,000 - £90,000 base + 20% bonus tied to pipeline metrics Contract Type: Full Time, Permanent What We Can Offer You: 25 Days Annual Leave (Pro-Rata for Part-time and Fixed-Term Roles), Additional Holiday Purchase, Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work Scheme, Discount Vouchers and Access to Wellbeing Resources Why Do We Want You You think like a commercial director about all growth levers while executing like a world-class demand leader. You see the gap between marketing activity and closed deals, and build the conversion infrastructure to close it. This isn't just demand generation - you're the architect of our revenue engine. If you have a solid background in demand gen and growth marketing with demonstrable experience of growing a marketing-sourced pipeline, we'd love to hear from you! Please note: To complete your application, you will be redirected to Wilmington plc s career site. At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked apply ! You will truly own the numbers. You'll drive marketing-sourced pipeline from current state to 40%+ contribution, as well as build the demand conversion engine that turns marketing activity into qualified sales opportunities. If pipeline doesn't hit target, you'll own both the problem and the solution. You'll be responsible for: Pipeline & Revenue Ownership • Own marketing-sourced pipeline targets across all BUs: set, track, report, and be accountable. • Maintain pipeline health reporting: velocity, stage conversion, coverage, and win rates. • Shift team focus from tasks to pipeline and revenue conversations. • Connect marketing activity to closed revenue using attribution models. • Report monthly to the CMO and quarterly to the board, translating data into clear narratives. Paid Media Strategy & Vendor Management • Lead strategic relationships with paid media agencies, negotiating rates, SLAs, and performance targets. • Set and optimise paid media strategy across PPC, paid social, programmatic, and Performance Max. • Manage and improve paid media budget performance while scaling proven channels. • Track and act on campaign-level ROAS, CPL, and CPA using live dashboards. SaaS, Hub & Subscription Growth • Lead demand gen for SaaS and subscription models: freemium-to-paid, land-and-expand, usage-based engagement. • Drive growth for Bond Solon hub (membership-led) and Astutis Connect subscription models. • Design and execute acquisition, activation, and expansion playbooks for recurring revenue. • Collaborate on ABM programmes and enterprise campaign playbooks. Marketing Technology & Operations Strategy • Own the strategic roadmap for marketing tech stack evolution (Umbraco, Salesforce, Marketo). • Partner with Tech to leverage new capabilities and implement automation (AI SDRs, intent-based prospecting, nurture sequencing). • Ensure lead scoring, smart lists, and campaign automation are effective and improving. Team Leadership & Development • Line manage Head of Demand Generation and team. • Build commercial acumen and a testing culture across the team. • Present confidently to senior stakeholders and board; act as senior demand gen voice alongside CMO. What s the Best Thing About This Role You ll have full ownership of one of the company s most critical growth levers. This role gives you the autonomy to design and optimise the revenue engine, directly impact marketing-sourced pipeline, and see your decisions translate into measurable commercial results. You ll work across multiple business units, shaping strategy and execution at scale. What s the Most Challenging Thing About This Role You are fully accountable for hitting pipeline targets in a complex, multi-BU environment. Success depends on aligning diverse teams, driving operational rigor, and balancing strategic planning with hands-on execution. The role demands influence, resilience, and a relentless focus on measurable growth outcomes. To be successful in this role, you must have/ be: Essentials • Proven track record building and scaling marketing-sourced pipeline in a multi-brand or multi-BU B2B environment with clear, attributable revenue numbers • Deep expertise in paid media strategy (PPC, paid social, Performance Max) including direct agency/vendor management with commercial negotiation on rates, SLAs, and performance • Hands-on experience with SaaS, subscription, or membership-based growth models specifically funnel mechanics for freemium-to-paid, land-and-expand, and recurring revenue • Strong commercial acumen: can read a P&L, set pipeline targets that connect to revenue goals, and have a credible conversation with a CFO or commercial director • Confident and compelling presenter at board and senior leadership level - can translate complex pipeline data into clear narratives that drive decisions • Experience owning and evolving a marketing tech stack (CRM, marketing automation, analytics platforms) at a strategic level • Demonstrable experience with ABM strategy and execution in enterprise B2B contexts • Track record of building and leading high-performing demand gen teams - shifting culture from activity-based to outcome-based Desirables • Experience in professional services, compliance, training, or information services sectors • Familiarity with Salesforce, Marketo, and Umbraco specifically • Experience implementing AI-powered demand gen tools: AI SDRs, intent-based prospecting platforms, automated outbound sequencing, conversational marketing • Knowledge of Google AI Overview impact on organic traffic and strategies to adapt (relevant to Axco challenge) • Experience with eCommerce optimisation and abandoned basket recovery campaigns We know it s not a skill, but the successful candidate must have permission to work in the role s location by the start of their employment. About us Wilmington plc is a dynamic and expanding group of companies with a common aim turning knowledge into advantage. We provide information and training to professional business markets within the Risk & Compliance, Finance, Legal and Insight sectors. Our businesses enable professionals and their organisations to perform better by providing quality, relevant and reliable information, education and knowledge. We share ideas and successes across the group, harness shared resources and focus on our customers needs. Join us and do Work That Means Something At Wilmington plc, we help global customers to do the right business in the right way - providing trusted data, insights, and education to navigate the Governance, Risk and Compliance (GRC) landscape. When you join us, you ll not only make a real difference for our customers, you ll also enjoy flexibility through hybrid working and benefit from a wide range of learning, career, and development opportunities. Whether you're just starting out, returning to work after a break, or looking to take your next step, you ll be doing work with meaning. Join us and make a real difference. Click on APPLY today!
Feb 28, 2026
Full time
Director of Demand Generation & Growth Location: London/Hybrid (2-3 days in office) Salary: £80,000 - £90,000 base + 20% bonus tied to pipeline metrics Contract Type: Full Time, Permanent What We Can Offer You: 25 Days Annual Leave (Pro-Rata for Part-time and Fixed-Term Roles), Additional Holiday Purchase, Hybrid Working, Performance-Related Bonus, Life Assurance, Vitality Private Healthcare, Subsidised Gym Memberships, Cycle to Work Scheme, Discount Vouchers and Access to Wellbeing Resources Why Do We Want You You think like a commercial director about all growth levers while executing like a world-class demand leader. You see the gap between marketing activity and closed deals, and build the conversion infrastructure to close it. This isn't just demand generation - you're the architect of our revenue engine. If you have a solid background in demand gen and growth marketing with demonstrable experience of growing a marketing-sourced pipeline, we'd love to hear from you! Please note: To complete your application, you will be redirected to Wilmington plc s career site. At Wilmington plc, we celebrate individuality and are committed to fostering an inclusive workplace. As a Disability Confident employer, we shortlist all applicants who meet the essential role criteria and guarantee an interview for candidates with disabilities who meet these criteria. For reasonable adjustments or to apply under our interview guarantee scheme, please use the contact details provided once you have clicked apply ! You will truly own the numbers. You'll drive marketing-sourced pipeline from current state to 40%+ contribution, as well as build the demand conversion engine that turns marketing activity into qualified sales opportunities. If pipeline doesn't hit target, you'll own both the problem and the solution. You'll be responsible for: Pipeline & Revenue Ownership • Own marketing-sourced pipeline targets across all BUs: set, track, report, and be accountable. • Maintain pipeline health reporting: velocity, stage conversion, coverage, and win rates. • Shift team focus from tasks to pipeline and revenue conversations. • Connect marketing activity to closed revenue using attribution models. • Report monthly to the CMO and quarterly to the board, translating data into clear narratives. Paid Media Strategy & Vendor Management • Lead strategic relationships with paid media agencies, negotiating rates, SLAs, and performance targets. • Set and optimise paid media strategy across PPC, paid social, programmatic, and Performance Max. • Manage and improve paid media budget performance while scaling proven channels. • Track and act on campaign-level ROAS, CPL, and CPA using live dashboards. SaaS, Hub & Subscription Growth • Lead demand gen for SaaS and subscription models: freemium-to-paid, land-and-expand, usage-based engagement. • Drive growth for Bond Solon hub (membership-led) and Astutis Connect subscription models. • Design and execute acquisition, activation, and expansion playbooks for recurring revenue. • Collaborate on ABM programmes and enterprise campaign playbooks. Marketing Technology & Operations Strategy • Own the strategic roadmap for marketing tech stack evolution (Umbraco, Salesforce, Marketo). • Partner with Tech to leverage new capabilities and implement automation (AI SDRs, intent-based prospecting, nurture sequencing). • Ensure lead scoring, smart lists, and campaign automation are effective and improving. Team Leadership & Development • Line manage Head of Demand Generation and team. • Build commercial acumen and a testing culture across the team. • Present confidently to senior stakeholders and board; act as senior demand gen voice alongside CMO. What s the Best Thing About This Role You ll have full ownership of one of the company s most critical growth levers. This role gives you the autonomy to design and optimise the revenue engine, directly impact marketing-sourced pipeline, and see your decisions translate into measurable commercial results. You ll work across multiple business units, shaping strategy and execution at scale. What s the Most Challenging Thing About This Role You are fully accountable for hitting pipeline targets in a complex, multi-BU environment. Success depends on aligning diverse teams, driving operational rigor, and balancing strategic planning with hands-on execution. The role demands influence, resilience, and a relentless focus on measurable growth outcomes. To be successful in this role, you must have/ be: Essentials • Proven track record building and scaling marketing-sourced pipeline in a multi-brand or multi-BU B2B environment with clear, attributable revenue numbers • Deep expertise in paid media strategy (PPC, paid social, Performance Max) including direct agency/vendor management with commercial negotiation on rates, SLAs, and performance • Hands-on experience with SaaS, subscription, or membership-based growth models specifically funnel mechanics for freemium-to-paid, land-and-expand, and recurring revenue • Strong commercial acumen: can read a P&L, set pipeline targets that connect to revenue goals, and have a credible conversation with a CFO or commercial director • Confident and compelling presenter at board and senior leadership level - can translate complex pipeline data into clear narratives that drive decisions • Experience owning and evolving a marketing tech stack (CRM, marketing automation, analytics platforms) at a strategic level • Demonstrable experience with ABM strategy and execution in enterprise B2B contexts • Track record of building and leading high-performing demand gen teams - shifting culture from activity-based to outcome-based Desirables • Experience in professional services, compliance, training, or information services sectors • Familiarity with Salesforce, Marketo, and Umbraco specifically • Experience implementing AI-powered demand gen tools: AI SDRs, intent-based prospecting platforms, automated outbound sequencing, conversational marketing • Knowledge of Google AI Overview impact on organic traffic and strategies to adapt (relevant to Axco challenge) • Experience with eCommerce optimisation and abandoned basket recovery campaigns We know it s not a skill, but the successful candidate must have permission to work in the role s location by the start of their employment. About us Wilmington plc is a dynamic and expanding group of companies with a common aim turning knowledge into advantage. We provide information and training to professional business markets within the Risk & Compliance, Finance, Legal and Insight sectors. Our businesses enable professionals and their organisations to perform better by providing quality, relevant and reliable information, education and knowledge. We share ideas and successes across the group, harness shared resources and focus on our customers needs. Join us and do Work That Means Something At Wilmington plc, we help global customers to do the right business in the right way - providing trusted data, insights, and education to navigate the Governance, Risk and Compliance (GRC) landscape. When you join us, you ll not only make a real difference for our customers, you ll also enjoy flexibility through hybrid working and benefit from a wide range of learning, career, and development opportunities. Whether you're just starting out, returning to work after a break, or looking to take your next step, you ll be doing work with meaning. Join us and make a real difference. Click on APPLY today!
Head of Marketing Wokingham Perm - £50-60K We are partnering with a leading UK B2B services provider, as it enters its next phase of commercial growth. They are seeking a Head of Marketing to transform marketing into a revenue-generating function. This role focuses on pipeline, performance, and measurable growth . This is unique opportunity to have a central role in shaping commercial strategy and influencing market positioning and future growth of this well-established successful business, a marketeers dream , with a people focussed culture The Role Reporting to the Managing Director and leading a team of 7 you ll : Define and execute full-funnel marketing strategy Align marketing initiatives directly with sales outcomes Optimise CRM and data-led processes (MS Dynamics) Implement predictive lead scoring and intelligent segmentation Drive campaign personalisation and conversion rate optimisation Leverage AI tools for content creation and automation Collaborate closely with Sales on pipeline growth Represent the business at industry events and strategic partnerships You will have a central role in shaping commercial strategy and influencing market positioning. Candidate Profile We are looking for a commercially-focused, data-driven marketing leader who: Has 5+ years experience in B2B marketing with demonstrable ROI Solid digital marketing background - SEO/ PPC/ social media and email campaigns Understands outbound growth and account-based marketing Has deep CRM expertise, ideally MS Dynamics Is proficient in leveraging AI tools for marketing initiatives Combines creativity with commercial rigour Thrives in high-growth, fast-paced environments Experience in buyer intent marketing, product marketing, PR, or video case study production is advantageous. Why This Role Significant autonomy and strategic influence Direct link between marketing strategy and revenue performance Opportunity to lead a best-in-class revenue engine Competitive salary with growth-linked incentives 22 days holiday plus bank holidays and pension
Feb 24, 2026
Full time
Head of Marketing Wokingham Perm - £50-60K We are partnering with a leading UK B2B services provider, as it enters its next phase of commercial growth. They are seeking a Head of Marketing to transform marketing into a revenue-generating function. This role focuses on pipeline, performance, and measurable growth . This is unique opportunity to have a central role in shaping commercial strategy and influencing market positioning and future growth of this well-established successful business, a marketeers dream , with a people focussed culture The Role Reporting to the Managing Director and leading a team of 7 you ll : Define and execute full-funnel marketing strategy Align marketing initiatives directly with sales outcomes Optimise CRM and data-led processes (MS Dynamics) Implement predictive lead scoring and intelligent segmentation Drive campaign personalisation and conversion rate optimisation Leverage AI tools for content creation and automation Collaborate closely with Sales on pipeline growth Represent the business at industry events and strategic partnerships You will have a central role in shaping commercial strategy and influencing market positioning. Candidate Profile We are looking for a commercially-focused, data-driven marketing leader who: Has 5+ years experience in B2B marketing with demonstrable ROI Solid digital marketing background - SEO/ PPC/ social media and email campaigns Understands outbound growth and account-based marketing Has deep CRM expertise, ideally MS Dynamics Is proficient in leveraging AI tools for marketing initiatives Combines creativity with commercial rigour Thrives in high-growth, fast-paced environments Experience in buyer intent marketing, product marketing, PR, or video case study production is advantageous. Why This Role Significant autonomy and strategic influence Direct link between marketing strategy and revenue performance Opportunity to lead a best-in-class revenue engine Competitive salary with growth-linked incentives 22 days holiday plus bank holidays and pension
As a Senior SEO Account Director, you will be responsible for delivering the execution of SEO strategy services across our client portfolio. Reporting to the SEO Strategy and PR Lead and Head of SEO, you'll be responsible for the implementation of the Visualsoft SEO strategy across a portfolio of our highest value clients, providing strategic insight and delivering growth in organic search. You'll lead a team of account directors within our SEO strategy squad, providing coaching & mentoring, leading on frameworks & strategy implementation, and be responsible for the quality of delivery across your direct reports and their clients. You'll support our the SEO Strategy and PR Lead and Head of SEO and Head of SEO in advancing our SEO service offerings with the rollout of AI functionalities, establishing standardised frameworks, and ensuring integration across all search channels as we adapt to the future of Organic Search in the world of ecommerce. Here at Visualsoft, our client relationships are key as your objective is to create a platform of growth & trust, driving innovation and efficiency from organic search, and delivering the highest possible quality. You'll work across our extensive client portfolio, championing our SEO strategy proposition across some of the UK's biggest Ecommerce brands, working alongside our Head of SEO to deliver our revenue & growth objectives. You'll live and breathe the Visualsoft operational values of Strategy, Focus, Tempo, and Quality: Strategy - Doing what's best for our clients, showcasing the outputs and outcomes that will drive growth in organic search. Focus - Avoiding any distractions and focusing on the delivery of defined OKR's for organic growth. Tempo - Fail fast, fail often, iterate. Agility gives us an edge, and our learnings help us move faster. Quality - Delivering on time to the highest standards & expectations of our client portfolio Key Responsibilities Client Delivery Coordinate the execution of the Visualsoft SEO Strategy across our client portfolio, leading the optimisation of all search products (Google Organic, Local, Shopping, etc.) Support the Head of SEO to shape the department's vision and objectives, embracing AI functionality, and continuing the development of our service Contribute to the development of our search strategy to maintain a competitive advantage in the industry Frameworks & Development Implement our standardised frameworks for strategic planning, research methodologies, and forecasting models, alongside the Head of SEO Develop and deliver reporting structures that effectively communicate SEO value and performance to our clients Design scalable processes that balance efficiency with customisation for client needs, harnessing the advantages of of AI integration Guide your team on best practice guidelines across all SEO disciplines, developing the skills of your team, and manage their progression through their career at VS. Service Delivery Working alongside our Technical & Content teams, you help create a market-leading SEO function Identify opportunities to expand services within client portfolios, including opportunities to integrate with complimentary OLM services Measure and demonstrate SEO ROI for your own and your teams client portfolio Contribute to new business development through thought leadership and strategic insights from the SEO team Key Contributions broken down Client Portfolio Relationship You'll manage a select client portfolio of premium clients including strategy coordination, client comms, reporting, meetings, and pitch activity. Portfolio Retention You'll contribute to client retention targets alongside the Content & Tech SEO teams, reporting to the SEO Strategy and PR Lead and Head of SEO. Maintain & Promote the highest standards of SEO Strategy is our UVP, our edge in the market; you'll uphold the highest standards in best practices, fundamentals, and implementation of our SEO strategy. Client Happiness Measured by Net Promoter Score (NPS), you'll utilise your relationships and client outputs to ensure NPS is constantly high. Client Satisfaction Surveys (CSAT) will be conducted at all available touch points; as our Strategy Director, you'll be responsible for generating the highest client satisfaction results. When NPS or CSAT scores are not as desired, appropriate action must be taken, leveraging your relationship and the work Visualsoft carries out Strive for client results You'll contribute to the innovation and change of the VS SEO Strategy, you'll be agile to changes in the market, and you'll work hard toimplement a consistent approach across the SEO Strategy team. You'll take full ownership and accountability for your results, implementing change where required to improve, and making refinements to suit different needs when needed. Control & own SEO strategy You'll help to curate the Visualsoft SEO Strategy in an ever-changingworld of organic search. You'll lead the standard on measuring & reporting for SEO, using a robust forecasting and planning framework to demonstrate growth & potential from Organic Search. You'll support our SEO Strategy and PR Lead, and Head of SEO on the development of strategic frameworks. You'll lead on external and internal communications for the VS SEO Strategy, alongside our Content & Technical services. You'll manage a suite of SEO Tools to help set objectives, achieve targets, and deliver quality for your client portfolio. Line management responsibilities Supporting performance & development - Holding regular 1-1s and formal reviews (probation, performance, and development), setting and aligning goals with business objectives, and ensuring everything is recorded in our HRIS, HiBob. Coaching & feedback - Providing constructive feedback, recognition, and guidance to encourage growth, high performance, and continuous improvement. Wellbeing & engagement - Actively managing team wellbeing, motivation, and engagement, while addressing any performance issues fairly and consistently in line with company policy. Values & culture - Driving collaboration, accountability, and embedding Visualsoft's company values and ways of working across your team. Essential Extensive, proven experience either agency or client side specialising in SEO Extensive experience of SEO management Proven expertise in external SEO platforms and tools, analytics, forecasting and measurement Experience in building and executing SEO strategies, whether in-house or for clients Working to tight deadlines as a team and as an individual Client-facing experience at a senior level Client meeting experience and proven strategy presentation skills Experience in ecommerce Experience delivering results in collaboration with other digital channels e.g. PPC, CRO, Marketplaces etc. Desirable Ability to utilise APIs especially with Google Big Query Advanced GA4 user with experience regarding tracking (common issues & troubleshooting) CRO / UX Experience Google platform competencies like Tag Manager, Data Studio, Local etc Competitive basic salary with great progression options Unlimited paid holidays - yes, that's not a typo! Hybrid working Medicash Cash Plan - covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy. Cash back up to £995 per year, completely paid for by us! Employee Assistance Programme - access to Vivup for mental health support, financial guidance, and wellbeing resources Great working environments; our Stockton on Tees and Manchester workspaces are also dog-friendly A high-performance MacBook VS Perks, have a monthly treat on us; from Amazon vouchers, PlayStation credits, ASOS, H&M to Just Eat, there's something for everyone! Free breakfast, fruit, hot and cold drinks and protein shakes Friday afternoon drinks to wind down for the weekend Pension scheme to help you save for the future Cycle to work scheme Discounts across our brands Regular team social events Training & development So if you think you've got what it takes to join one of the UK's leading eCommerce agencies, we'd love to hear from you. A little formality by applying, you implicitly consent to us processing your personal data for review for this vacancy only. Our Values We champion our clients We believe in every retailer's potential to succeed online and celebrate each milestone of their journey with them. We are one team We believe in the power of collaboration - within our teams and with our clients. Together, there's nothing we can't achieve. We create change The future of eCommerce is always evolving. Where others see uncertainty, we see an opportunity to lead. We care about what matters We are committed to making the world a little brighter and doing what's best for our people, our community, and our planet. Talent Hunter Referral Bounty - £250 Help us find the right talent to join our team, and get a handsome reward in return . click apply for full job details
Feb 24, 2026
Full time
As a Senior SEO Account Director, you will be responsible for delivering the execution of SEO strategy services across our client portfolio. Reporting to the SEO Strategy and PR Lead and Head of SEO, you'll be responsible for the implementation of the Visualsoft SEO strategy across a portfolio of our highest value clients, providing strategic insight and delivering growth in organic search. You'll lead a team of account directors within our SEO strategy squad, providing coaching & mentoring, leading on frameworks & strategy implementation, and be responsible for the quality of delivery across your direct reports and their clients. You'll support our the SEO Strategy and PR Lead and Head of SEO and Head of SEO in advancing our SEO service offerings with the rollout of AI functionalities, establishing standardised frameworks, and ensuring integration across all search channels as we adapt to the future of Organic Search in the world of ecommerce. Here at Visualsoft, our client relationships are key as your objective is to create a platform of growth & trust, driving innovation and efficiency from organic search, and delivering the highest possible quality. You'll work across our extensive client portfolio, championing our SEO strategy proposition across some of the UK's biggest Ecommerce brands, working alongside our Head of SEO to deliver our revenue & growth objectives. You'll live and breathe the Visualsoft operational values of Strategy, Focus, Tempo, and Quality: Strategy - Doing what's best for our clients, showcasing the outputs and outcomes that will drive growth in organic search. Focus - Avoiding any distractions and focusing on the delivery of defined OKR's for organic growth. Tempo - Fail fast, fail often, iterate. Agility gives us an edge, and our learnings help us move faster. Quality - Delivering on time to the highest standards & expectations of our client portfolio Key Responsibilities Client Delivery Coordinate the execution of the Visualsoft SEO Strategy across our client portfolio, leading the optimisation of all search products (Google Organic, Local, Shopping, etc.) Support the Head of SEO to shape the department's vision and objectives, embracing AI functionality, and continuing the development of our service Contribute to the development of our search strategy to maintain a competitive advantage in the industry Frameworks & Development Implement our standardised frameworks for strategic planning, research methodologies, and forecasting models, alongside the Head of SEO Develop and deliver reporting structures that effectively communicate SEO value and performance to our clients Design scalable processes that balance efficiency with customisation for client needs, harnessing the advantages of of AI integration Guide your team on best practice guidelines across all SEO disciplines, developing the skills of your team, and manage their progression through their career at VS. Service Delivery Working alongside our Technical & Content teams, you help create a market-leading SEO function Identify opportunities to expand services within client portfolios, including opportunities to integrate with complimentary OLM services Measure and demonstrate SEO ROI for your own and your teams client portfolio Contribute to new business development through thought leadership and strategic insights from the SEO team Key Contributions broken down Client Portfolio Relationship You'll manage a select client portfolio of premium clients including strategy coordination, client comms, reporting, meetings, and pitch activity. Portfolio Retention You'll contribute to client retention targets alongside the Content & Tech SEO teams, reporting to the SEO Strategy and PR Lead and Head of SEO. Maintain & Promote the highest standards of SEO Strategy is our UVP, our edge in the market; you'll uphold the highest standards in best practices, fundamentals, and implementation of our SEO strategy. Client Happiness Measured by Net Promoter Score (NPS), you'll utilise your relationships and client outputs to ensure NPS is constantly high. Client Satisfaction Surveys (CSAT) will be conducted at all available touch points; as our Strategy Director, you'll be responsible for generating the highest client satisfaction results. When NPS or CSAT scores are not as desired, appropriate action must be taken, leveraging your relationship and the work Visualsoft carries out Strive for client results You'll contribute to the innovation and change of the VS SEO Strategy, you'll be agile to changes in the market, and you'll work hard toimplement a consistent approach across the SEO Strategy team. You'll take full ownership and accountability for your results, implementing change where required to improve, and making refinements to suit different needs when needed. Control & own SEO strategy You'll help to curate the Visualsoft SEO Strategy in an ever-changingworld of organic search. You'll lead the standard on measuring & reporting for SEO, using a robust forecasting and planning framework to demonstrate growth & potential from Organic Search. You'll support our SEO Strategy and PR Lead, and Head of SEO on the development of strategic frameworks. You'll lead on external and internal communications for the VS SEO Strategy, alongside our Content & Technical services. You'll manage a suite of SEO Tools to help set objectives, achieve targets, and deliver quality for your client portfolio. Line management responsibilities Supporting performance & development - Holding regular 1-1s and formal reviews (probation, performance, and development), setting and aligning goals with business objectives, and ensuring everything is recorded in our HRIS, HiBob. Coaching & feedback - Providing constructive feedback, recognition, and guidance to encourage growth, high performance, and continuous improvement. Wellbeing & engagement - Actively managing team wellbeing, motivation, and engagement, while addressing any performance issues fairly and consistently in line with company policy. Values & culture - Driving collaboration, accountability, and embedding Visualsoft's company values and ways of working across your team. Essential Extensive, proven experience either agency or client side specialising in SEO Extensive experience of SEO management Proven expertise in external SEO platforms and tools, analytics, forecasting and measurement Experience in building and executing SEO strategies, whether in-house or for clients Working to tight deadlines as a team and as an individual Client-facing experience at a senior level Client meeting experience and proven strategy presentation skills Experience in ecommerce Experience delivering results in collaboration with other digital channels e.g. PPC, CRO, Marketplaces etc. Desirable Ability to utilise APIs especially with Google Big Query Advanced GA4 user with experience regarding tracking (common issues & troubleshooting) CRO / UX Experience Google platform competencies like Tag Manager, Data Studio, Local etc Competitive basic salary with great progression options Unlimited paid holidays - yes, that's not a typo! Hybrid working Medicash Cash Plan - covering everything from medical support, massages, optical, dental, a discounts platform, and extras like SkinVision and digital physiotherapy. Cash back up to £995 per year, completely paid for by us! Employee Assistance Programme - access to Vivup for mental health support, financial guidance, and wellbeing resources Great working environments; our Stockton on Tees and Manchester workspaces are also dog-friendly A high-performance MacBook VS Perks, have a monthly treat on us; from Amazon vouchers, PlayStation credits, ASOS, H&M to Just Eat, there's something for everyone! Free breakfast, fruit, hot and cold drinks and protein shakes Friday afternoon drinks to wind down for the weekend Pension scheme to help you save for the future Cycle to work scheme Discounts across our brands Regular team social events Training & development So if you think you've got what it takes to join one of the UK's leading eCommerce agencies, we'd love to hear from you. A little formality by applying, you implicitly consent to us processing your personal data for review for this vacancy only. Our Values We champion our clients We believe in every retailer's potential to succeed online and celebrate each milestone of their journey with them. We are one team We believe in the power of collaboration - within our teams and with our clients. Together, there's nothing we can't achieve. We create change The future of eCommerce is always evolving. Where others see uncertainty, we see an opportunity to lead. We care about what matters We are committed to making the world a little brighter and doing what's best for our people, our community, and our planet. Talent Hunter Referral Bounty - £250 Help us find the right talent to join our team, and get a handsome reward in return . click apply for full job details
Hours: Full-time, 37.5 hours per week Location: Hybrid with travel to other offices in Farnham and Reading We are working with a well-established and growing law firm that is seeking an experienced Marketing Manager to lead and deliver its firm-wide marketing and business development strategy. This is a senior, hands-on role offering real influence across the firm. You will work closely with Partners, Department Heads and senior leadership to raise the firm's profile, strengthen client relationships and support sustainable growth across all practice areas. If you thrive in a partner-led professional services environment and enjoy combining strategic thinking with practical delivery, this role offers genuine variety, responsibility and visibility. The Marketing Manager will have full responsibility for the firm's marketing and business development activity, both strategic and operational, managing campaigns, budgets, agencies and stakeholders while ensuring consistent brand delivery. Your role: Strategy & Planning Develop and deliver the firm's overall marketing and business development strategy alongside the Marketing Partner and CFO Work with Department Heads to create and implement annual marketing and BD plans Manage the firm's marketing budget and ensure effective allocation of resources Analyse market data and research to identify growth opportunities Track, analyse and report on firm-wide and departmental marketing activity and ROI Firm-Wide Marketing & Business Development Act as a key liaison with Partners and stakeholders across the firm Create and deliver targeted marketing campaigns, events and engagements Use client data to drive segmented and highly targeted marketing activity Manage and develop the firm's client database as a marketing intelligence tool Support fee earners with client follow-up, cross-selling opportunities and relationship development Lead directory submissions and ensure deadlines are met Advise on pitch strategy, prepare pitch materials, manage rehearsals and conduct debriefs Ensure brand consistency and house style across all marketing materials Advertising, Direct Marketing & Sponsorship Manage all advertising activity for the firm Oversee the end-to-end delivery of marketing events and seminars Coordinate newsletters, mailshots and campaign communications Develop brochures and promotional materials (digital and print) Website, Digital & Social Media Manage and develop the firm's website, ensuring content remains current and effective Oversee SEO and PPC activity through external digital agencies Work with departments to create engaging content for the website and social media Manage social media channels including LinkedIn, Twitter/X, Facebook and Instagram Train and encourage fee earners on social media best practice PR, Reputation & CSR Act as first point of contact for all media enquiries Build and maintain relationships with local and national media Identify and coordinate PR opportunities and legal commentary Support the firm's CSR programme and community engagement Events Organise and attend client, referrer and hospitality events Coordinate networking opportunities for fee earners Attend events as a brand ambassador for the firm About You 5+ years' experience in a marketing role, ideally within legal/professional services Strong understanding of marketing and business development in a partner-led environment Confident stakeholder manager, comfortable working with senior partners Excellent written and verbal communication skills Highly organised with the ability to manage multiple priorities Creative thinker with a strong eye for content and audience engagement Experience managing agencies, budgets and events (in-person and virtual) Proficient in MS Office with strong digital marketing experience
Feb 20, 2026
Full time
Hours: Full-time, 37.5 hours per week Location: Hybrid with travel to other offices in Farnham and Reading We are working with a well-established and growing law firm that is seeking an experienced Marketing Manager to lead and deliver its firm-wide marketing and business development strategy. This is a senior, hands-on role offering real influence across the firm. You will work closely with Partners, Department Heads and senior leadership to raise the firm's profile, strengthen client relationships and support sustainable growth across all practice areas. If you thrive in a partner-led professional services environment and enjoy combining strategic thinking with practical delivery, this role offers genuine variety, responsibility and visibility. The Marketing Manager will have full responsibility for the firm's marketing and business development activity, both strategic and operational, managing campaigns, budgets, agencies and stakeholders while ensuring consistent brand delivery. Your role: Strategy & Planning Develop and deliver the firm's overall marketing and business development strategy alongside the Marketing Partner and CFO Work with Department Heads to create and implement annual marketing and BD plans Manage the firm's marketing budget and ensure effective allocation of resources Analyse market data and research to identify growth opportunities Track, analyse and report on firm-wide and departmental marketing activity and ROI Firm-Wide Marketing & Business Development Act as a key liaison with Partners and stakeholders across the firm Create and deliver targeted marketing campaigns, events and engagements Use client data to drive segmented and highly targeted marketing activity Manage and develop the firm's client database as a marketing intelligence tool Support fee earners with client follow-up, cross-selling opportunities and relationship development Lead directory submissions and ensure deadlines are met Advise on pitch strategy, prepare pitch materials, manage rehearsals and conduct debriefs Ensure brand consistency and house style across all marketing materials Advertising, Direct Marketing & Sponsorship Manage all advertising activity for the firm Oversee the end-to-end delivery of marketing events and seminars Coordinate newsletters, mailshots and campaign communications Develop brochures and promotional materials (digital and print) Website, Digital & Social Media Manage and develop the firm's website, ensuring content remains current and effective Oversee SEO and PPC activity through external digital agencies Work with departments to create engaging content for the website and social media Manage social media channels including LinkedIn, Twitter/X, Facebook and Instagram Train and encourage fee earners on social media best practice PR, Reputation & CSR Act as first point of contact for all media enquiries Build and maintain relationships with local and national media Identify and coordinate PR opportunities and legal commentary Support the firm's CSR programme and community engagement Events Organise and attend client, referrer and hospitality events Coordinate networking opportunities for fee earners Attend events as a brand ambassador for the firm About You 5+ years' experience in a marketing role, ideally within legal/professional services Strong understanding of marketing and business development in a partner-led environment Confident stakeholder manager, comfortable working with senior partners Excellent written and verbal communication skills Highly organised with the ability to manage multiple priorities Creative thinker with a strong eye for content and audience engagement Experience managing agencies, budgets and events (in-person and virtual) Proficient in MS Office with strong digital marketing experience
Business Unit: Performance: We help globally ambitious brands turn visibility into measurable growth - appearing where it matters, when it matters, to the people who matter most Team: Strategy Reporting to: CEO Location: London / hybrid ABOUT GAIN is a creative led, insight driven company that blends data, tech, and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress. We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions. Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. As imagineers we don't just embrace innovation - we engineer it, transforming information into action, and ideas into breakthroughs. This is where rebel thinking, smart technology, and data driven creativity shape the future. Through our five specialist teams: Creative Studio, Conversion, Customer Science, Experience, and Performance. Individually, and together, we work to fuel brand growth and deliver measurable impact. THE ROLE As Strategy Director, you will form the strategic backbone of one of GAIN's newest and most commercially significant client relationships, a high growth, land and expand opportunity with the potential to scale quickly into a multimillion pound portfolio. Working in lockstep with the Business Director, you will define the strategic vision for the account across owned and earned media, ensuring the client's brand, performance, and investment decisions reinforce one another to drive business outcomes. You will be the senior strategic partner to the client, responsible for shaping holistic strategies that maximise visibility, efficiency and growth, balancing long term brand building with near term performance delivery. Internally, you will be the strategic integrator across SEO, Digital PR, PPC and Paid Media, ensuring all specialists are aligned behind one coherent direction of travel. You will play a critical role in embedding strategic clarity, elevating thinking, and ensuring all work ladders to the client's targets, KPIs and long term ambitions. This role is ideal for a senior strategist with deep performance and digital experience, strong brand acumen, and the confidence to partner with senior/C Suite global clients and drive a newly formed account from "setup" to "scale". RESPONSIBILITIES Senior strategic leadership & relationships Act as the senior strategic partner to the client, shaping a unified owned and earned media strategy that delivers both brand and performance impact Lead the strategic onboarding process, defining the client's success metrics, maturity, reporting needs, audience dynamics and competitive landscape Build strong senior client relationships through clarity of thinking, proactive insight and a commitment to achieving their commercial goals Provide ongoing thought leadership across digital performance, brand visibility, customer behaviour and competitor intelligence Translate business objectives into coherent, actionable cross channel strategic plans, ensuring all recommendations are grounded in data driven insight, platform knowledge and client context Create and lead strategic planning sessions, identifying opportunities for optimisation, scale and strategic innovation Holistic Strategy Development & Cross Channel Integration Lead the development of an integrated owned and earned media strategy, working with the team of channel specialists Facilitate and orchestrate collaboration between all subject matter experts, ensuring each channel strategy ladders up to one clear, joined up overarching plan rather than operating in silos Guide specialists in developing their channel specific roadmaps, ensuring they are insight driven, coherent and aligned to audience behaviour, competitive realities and client commercial goals Coordinate the creation of measurement frameworks and attribution approaches in partnership with Analytics and channel leads, ensuring consistency, shared KPIs and clarity of ownership Work with specialists to identify cross channel opportunities (e.g., SEO x PR amplification, Paid Media x Content synergy, Paid Search x Customer Journey refinement) and ensure the connections are deliberately built and maintained Provide direction, prioritisation frameworks and strategic questions that help specialists deepen their work, without replacing or duplicating their craft expertise Ensure the long term strategic roadmap reflects the combined thinking of all channel experts, balancing brand building and performance delivery with measurable growth Cross Functional Integration & Internal Leadership/development Be the connective tissue between all specialist teams, ensuring SEO, PPC, Paid Media, Digital PR, Content and Analytics work from one unified strategic direction. Lead strategic alignment across teams, facilitating collaboration, clarity of roles and shared understanding of success measures Turn strategic vision into clear briefs, prioritisation frameworks, hypotheses and action plans for specialist teams Foster a culture of curiosity, customer centricity, experimentation and evidence led decision making Serve as a senior thought partner to the Business Director, ensuring strategy and commercial direction reinforce each other Mentor strategists and specialists, raising the bar on thinking quality and strategic craft across the agency Performance, Insight & Measurement Leadership Lead the creation of performance frameworks, KPIs, and measurement approaches that give clients clarity and confidence Use data, analytics and platform insights to uncover opportunities, diagnose issues and recommend optimisations Drive continuous improvement through structured testing, attribution modelling, funnel analysis and audience refinement Produce compelling strategic evaluations, reports and recommendations that highlight what's working, what's not, and what to do next Ensure strategies and investment decisions are rooted in commercial logic, audience insight and platform expertise Strategic Governance & Delivery Excellence Ensure excellent strategic governance, from briefing quality to insight development, scoping, measurement plans and sprint prioritisation Maintain senior oversight across all strategic outputs, raising the standard of thinking and ensuring consistency and rigour. Support the creation of strong case studies that demonstrate impact, maturity progression and commercial value Ensure strategy plays an active role in risk identification and scenario planning, supporting both the client and GAIN's commercial stability Agency Contribution & Thought Leadership Act as a leading voice for strategy within GAIN, shaping methodology, process and best practice across performance, owned and earned channels Share trends, innovations and platform developments across the agency to elevate strategic intelligence Champion strategic excellence in cross agency and sister agency collaborations, helping define GAIN's role within a broader ecosystem Contribute to new business initiatives with strategic leadership, frameworks and thinking that demonstrate the value of GAIN's integrated approach Qualifications 10-12+ years' experience in a digital, performance or integrated agency environment, with a proven track record in senior strategic roles shaping complex multi channel programmes Deep expertise across owned and earned channels (SEO, content, digital PR, PPC, paid media), with experience guiding or collaborating with subject matter experts to build unified strategies Demonstrable experience setting holistic digital strategies for large or complex clients, ensuring cross channel integration, clear KPIs and measurable commercial outcomes Highly analytical and insight driven, with the ability to translate data, audience behaviour, and market intelligence into actionable strategic frameworks and test and learn agendas Strong facilitation and orchestration skills, adept at aligning specialist leads behind a shared vision, ensuring cohesion rather than silos Exceptional communication and storytelling abilities, able to simplify complexity, inspire senior stakeholders, and articulate a clear strategic path forward Confident and credible with senior clients, operating as a trusted advisor invested in helping them achieve ambitious growth and maturity objectives Calm, solutions oriented and decisive, able to balance long term brand building with short term performance needs in fast moving environments Passionate about performance, brand building and integrated strategy, with a strong curiosity about emerging channels, measurement evolution and consumer behaviour Collaborative leadership style, committed to empowering specialists, raising the quality of strategic thinking and fostering an environment of continuous improvement HOW YOU'LL WORK Constant curiosity: You can think critically and understand the data, knowing where you need to take action. You're analytical with the ability to investigate and resolve Pushing boundaries . click apply for full job details
Feb 15, 2026
Full time
Business Unit: Performance: We help globally ambitious brands turn visibility into measurable growth - appearing where it matters, when it matters, to the people who matter most Team: Strategy Reporting to: CEO Location: London / hybrid ABOUT GAIN is a creative led, insight driven company that blends data, tech, and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress. We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions. Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. As imagineers we don't just embrace innovation - we engineer it, transforming information into action, and ideas into breakthroughs. This is where rebel thinking, smart technology, and data driven creativity shape the future. Through our five specialist teams: Creative Studio, Conversion, Customer Science, Experience, and Performance. Individually, and together, we work to fuel brand growth and deliver measurable impact. THE ROLE As Strategy Director, you will form the strategic backbone of one of GAIN's newest and most commercially significant client relationships, a high growth, land and expand opportunity with the potential to scale quickly into a multimillion pound portfolio. Working in lockstep with the Business Director, you will define the strategic vision for the account across owned and earned media, ensuring the client's brand, performance, and investment decisions reinforce one another to drive business outcomes. You will be the senior strategic partner to the client, responsible for shaping holistic strategies that maximise visibility, efficiency and growth, balancing long term brand building with near term performance delivery. Internally, you will be the strategic integrator across SEO, Digital PR, PPC and Paid Media, ensuring all specialists are aligned behind one coherent direction of travel. You will play a critical role in embedding strategic clarity, elevating thinking, and ensuring all work ladders to the client's targets, KPIs and long term ambitions. This role is ideal for a senior strategist with deep performance and digital experience, strong brand acumen, and the confidence to partner with senior/C Suite global clients and drive a newly formed account from "setup" to "scale". RESPONSIBILITIES Senior strategic leadership & relationships Act as the senior strategic partner to the client, shaping a unified owned and earned media strategy that delivers both brand and performance impact Lead the strategic onboarding process, defining the client's success metrics, maturity, reporting needs, audience dynamics and competitive landscape Build strong senior client relationships through clarity of thinking, proactive insight and a commitment to achieving their commercial goals Provide ongoing thought leadership across digital performance, brand visibility, customer behaviour and competitor intelligence Translate business objectives into coherent, actionable cross channel strategic plans, ensuring all recommendations are grounded in data driven insight, platform knowledge and client context Create and lead strategic planning sessions, identifying opportunities for optimisation, scale and strategic innovation Holistic Strategy Development & Cross Channel Integration Lead the development of an integrated owned and earned media strategy, working with the team of channel specialists Facilitate and orchestrate collaboration between all subject matter experts, ensuring each channel strategy ladders up to one clear, joined up overarching plan rather than operating in silos Guide specialists in developing their channel specific roadmaps, ensuring they are insight driven, coherent and aligned to audience behaviour, competitive realities and client commercial goals Coordinate the creation of measurement frameworks and attribution approaches in partnership with Analytics and channel leads, ensuring consistency, shared KPIs and clarity of ownership Work with specialists to identify cross channel opportunities (e.g., SEO x PR amplification, Paid Media x Content synergy, Paid Search x Customer Journey refinement) and ensure the connections are deliberately built and maintained Provide direction, prioritisation frameworks and strategic questions that help specialists deepen their work, without replacing or duplicating their craft expertise Ensure the long term strategic roadmap reflects the combined thinking of all channel experts, balancing brand building and performance delivery with measurable growth Cross Functional Integration & Internal Leadership/development Be the connective tissue between all specialist teams, ensuring SEO, PPC, Paid Media, Digital PR, Content and Analytics work from one unified strategic direction. Lead strategic alignment across teams, facilitating collaboration, clarity of roles and shared understanding of success measures Turn strategic vision into clear briefs, prioritisation frameworks, hypotheses and action plans for specialist teams Foster a culture of curiosity, customer centricity, experimentation and evidence led decision making Serve as a senior thought partner to the Business Director, ensuring strategy and commercial direction reinforce each other Mentor strategists and specialists, raising the bar on thinking quality and strategic craft across the agency Performance, Insight & Measurement Leadership Lead the creation of performance frameworks, KPIs, and measurement approaches that give clients clarity and confidence Use data, analytics and platform insights to uncover opportunities, diagnose issues and recommend optimisations Drive continuous improvement through structured testing, attribution modelling, funnel analysis and audience refinement Produce compelling strategic evaluations, reports and recommendations that highlight what's working, what's not, and what to do next Ensure strategies and investment decisions are rooted in commercial logic, audience insight and platform expertise Strategic Governance & Delivery Excellence Ensure excellent strategic governance, from briefing quality to insight development, scoping, measurement plans and sprint prioritisation Maintain senior oversight across all strategic outputs, raising the standard of thinking and ensuring consistency and rigour. Support the creation of strong case studies that demonstrate impact, maturity progression and commercial value Ensure strategy plays an active role in risk identification and scenario planning, supporting both the client and GAIN's commercial stability Agency Contribution & Thought Leadership Act as a leading voice for strategy within GAIN, shaping methodology, process and best practice across performance, owned and earned channels Share trends, innovations and platform developments across the agency to elevate strategic intelligence Champion strategic excellence in cross agency and sister agency collaborations, helping define GAIN's role within a broader ecosystem Contribute to new business initiatives with strategic leadership, frameworks and thinking that demonstrate the value of GAIN's integrated approach Qualifications 10-12+ years' experience in a digital, performance or integrated agency environment, with a proven track record in senior strategic roles shaping complex multi channel programmes Deep expertise across owned and earned channels (SEO, content, digital PR, PPC, paid media), with experience guiding or collaborating with subject matter experts to build unified strategies Demonstrable experience setting holistic digital strategies for large or complex clients, ensuring cross channel integration, clear KPIs and measurable commercial outcomes Highly analytical and insight driven, with the ability to translate data, audience behaviour, and market intelligence into actionable strategic frameworks and test and learn agendas Strong facilitation and orchestration skills, adept at aligning specialist leads behind a shared vision, ensuring cohesion rather than silos Exceptional communication and storytelling abilities, able to simplify complexity, inspire senior stakeholders, and articulate a clear strategic path forward Confident and credible with senior clients, operating as a trusted advisor invested in helping them achieve ambitious growth and maturity objectives Calm, solutions oriented and decisive, able to balance long term brand building with short term performance needs in fast moving environments Passionate about performance, brand building and integrated strategy, with a strong curiosity about emerging channels, measurement evolution and consumer behaviour Collaborative leadership style, committed to empowering specialists, raising the quality of strategic thinking and fostering an environment of continuous improvement HOW YOU'LL WORK Constant curiosity: You can think critically and understand the data, knowing where you need to take action. You're analytical with the ability to investigate and resolve Pushing boundaries . click apply for full job details
Business Unit: Performance: We help globally ambitious brands turn visibility into measurable growth - appearing where it matters, when it matters, to the people who matter most Team: Strategy Reporting to: CEO Location: London / hybrid ABOUT GAIN is a creative led, insight driven company that blends data, tech, and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress. We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions. Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. As imagineers we don't just embrace innovation - we engineer it, transforming information into action, and ideas into breakthroughs. This is where rebel thinking, smart technology, and data driven creativity shape the future. Through our five specialist teams: Creative Studio, Conversion, Customer Science, Experience, and Performance. Individually, and together, we work to fuel brand growth and deliver measurable impact. THE ROLE As Strategy Director, you will form the strategic backbone of one of GAIN's newest and most commercially significant client relationships, a high growth, land and expand opportunity with the potential to scale quickly into a multimillion pound portfolio. Working in lockstep with the Business Director, you will define the strategic vision for the account across owned and earned media, ensuring the client's brand, performance, and investment decisions reinforce one another to drive business outcomes. You will be the senior strategic partner to the client, responsible for shaping holistic strategies that maximise visibility, efficiency and growth, balancing long term brand building with near term performance delivery. Internally, you will be the strategic integrator across SEO, Digital PR, PPC and Paid Media, ensuring all specialists are aligned behind one coherent direction of travel. You will play a critical role in embedding strategic clarity, elevating thinking, and ensuring all work ladders to the client's targets, KPIs and long term ambitions. This role is ideal for a senior strategist with deep performance and digital experience, strong brand acumen, and the confidence to partner with senior/C Suite global clients and drive a newly formed account from "setup" to "scale". RESPONSIBILITIES Senior strategic leadership & relationships Act as the senior strategic partner to the client, shaping a unified owned and earned media strategy that delivers both brand and performance impact Lead the strategic onboarding process, defining the client's success metrics, maturity, reporting needs, audience dynamics and competitive landscape Build strong senior client relationships through clarity of thinking, proactive insight and a commitment to achieving their commercial goals Provide ongoing thought leadership across digital performance, brand visibility, customer behaviour and competitor intelligence Translate business objectives into coherent, actionable cross channel strategic plans, ensuring all recommendations are grounded in data driven insight, platform knowledge and client context Create and lead strategic planning sessions, identifying opportunities for optimisation, scale and strategic innovation Holistic Strategy Development & Cross Channel Integration Lead the development of an integrated owned and earned media strategy, working with the team of channel specialists Facilitate and orchestrate collaboration between all subject matter experts, ensuring each channel strategy ladders up to one clear, joined up overarching plan rather than operating in silos Guide specialists in developing their channel specific roadmaps, ensuring they are insight driven, coherent and aligned to audience behaviour, competitive realities and client commercial goals Coordinate the creation of measurement frameworks and attribution approaches in partnership with Analytics and channel leads, ensuring consistency, shared KPIs and clarity of ownership Work with specialists to identify cross channel opportunities (e.g., SEO x PR amplification, Paid Media x Content synergy, Paid Search x Customer Journey refinement) and ensure the connections are deliberately built and maintained Provide direction, prioritisation frameworks and strategic questions that help specialists deepen their work, without replacing or duplicating their craft expertise Ensure the long term strategic roadmap reflects the combined thinking of all channel experts, balancing brand building and performance delivery with measurable growth Cross Functional Integration & Internal Leadership/development Be the connective tissue between all specialist teams, ensuring SEO, PPC, Paid Media, Digital PR, Content and Analytics work from one unified strategic direction. Lead strategic alignment across teams, facilitating collaboration, clarity of roles and shared understanding of success measures Turn strategic vision into clear briefs, prioritisation frameworks, hypotheses and action plans for specialist teams Foster a culture of curiosity, customer centricity, experimentation and evidence led decision making Serve as a senior thought partner to the Business Director, ensuring strategy and commercial direction reinforce each other Mentor strategists and specialists, raising the bar on thinking quality and strategic craft across the agency Performance, Insight & Measurement Leadership Lead the creation of performance frameworks, KPIs, and measurement approaches that give clients clarity and confidence Use data, analytics and platform insights to uncover opportunities, diagnose issues and recommend optimisations Drive continuous improvement through structured testing, attribution modelling, funnel analysis and audience refinement Produce compelling strategic evaluations, reports and recommendations that highlight what's working, what's not, and what to do next Ensure strategies and investment decisions are rooted in commercial logic, audience insight and platform expertise Strategic Governance & Delivery Excellence Ensure excellent strategic governance, from briefing quality to insight development, scoping, measurement plans and sprint prioritisation Maintain senior oversight across all strategic outputs, raising the standard of thinking and ensuring consistency and rigour. Support the creation of strong case studies that demonstrate impact, maturity progression and commercial value Ensure strategy plays an active role in risk identification and scenario planning, supporting both the client and GAIN's commercial stability Agency Contribution & Thought Leadership Act as a leading voice for strategy within GAIN, shaping methodology, process and best practice across performance, owned and earned channels Share trends, innovations and platform developments across the agency to elevate strategic intelligence Champion strategic excellence in cross agency and sister agency collaborations, helping define GAIN's role within a broader ecosystem Contribute to new business initiatives with strategic leadership, frameworks and thinking that demonstrate the value of GAIN's integrated approach Qualifications 10-12+ years' experience in a digital, performance or integrated agency environment, with a proven track record in senior strategic roles shaping complex multi channel programmes Deep expertise across owned and earned channels (SEO, content, digital PR, PPC, paid media), with experience guiding or collaborating with subject matter experts to build unified strategies Demonstrable experience setting holistic digital strategies for large or complex clients, ensuring cross channel integration, clear KPIs and measurable commercial outcomes Highly analytical and insight driven, with the ability to translate data, audience behaviour, and market intelligence into actionable strategic frameworks and test and learn agendas Strong facilitation and orchestration skills, adept at aligning specialist leads behind a shared vision, ensuring cohesion rather than silos Exceptional communication and storytelling abilities, able to simplify complexity, inspire senior stakeholders, and articulate a clear strategic path forward Confident and credible with senior clients, operating as a trusted advisor invested in helping them achieve ambitious growth and maturity objectives Calm, solutions oriented and decisive, able to balance long term brand building with short term performance needs in fast moving environments Passionate about performance, brand building and integrated strategy, with a strong curiosity about emerging channels, measurement evolution and consumer behaviour Collaborative leadership style, committed to empowering specialists, raising the quality of strategic thinking and fostering an environment of continuous improvement HOW YOU'LL WORK Constant curiosity: You can think critically and understand the data, knowing where you need to take action. You're analytical with the ability to investigate and resolve Pushing boundaries . click apply for full job details
Feb 13, 2026
Full time
Business Unit: Performance: We help globally ambitious brands turn visibility into measurable growth - appearing where it matters, when it matters, to the people who matter most Team: Strategy Reporting to: CEO Location: London / hybrid ABOUT GAIN is a creative led, insight driven company that blends data, tech, and creativity. We believe the best ideas emerge where intelligence and creativity unite, where insight sparks imagination, and where innovation turns possibility into progress. We are explorers of new frontiers, shaping bold strategies that move people, brands, and businesses forward. Individually and together, our specialist teams provide the vision, data, and confidence brands and organisations need to make braver, more impactful decisions. Today as GAIN, we work as a united force, using data to fuel creativity, and technology to unlock new possibilities. As imagineers we don't just embrace innovation - we engineer it, transforming information into action, and ideas into breakthroughs. This is where rebel thinking, smart technology, and data driven creativity shape the future. Through our five specialist teams: Creative Studio, Conversion, Customer Science, Experience, and Performance. Individually, and together, we work to fuel brand growth and deliver measurable impact. THE ROLE As Strategy Director, you will form the strategic backbone of one of GAIN's newest and most commercially significant client relationships, a high growth, land and expand opportunity with the potential to scale quickly into a multimillion pound portfolio. Working in lockstep with the Business Director, you will define the strategic vision for the account across owned and earned media, ensuring the client's brand, performance, and investment decisions reinforce one another to drive business outcomes. You will be the senior strategic partner to the client, responsible for shaping holistic strategies that maximise visibility, efficiency and growth, balancing long term brand building with near term performance delivery. Internally, you will be the strategic integrator across SEO, Digital PR, PPC and Paid Media, ensuring all specialists are aligned behind one coherent direction of travel. You will play a critical role in embedding strategic clarity, elevating thinking, and ensuring all work ladders to the client's targets, KPIs and long term ambitions. This role is ideal for a senior strategist with deep performance and digital experience, strong brand acumen, and the confidence to partner with senior/C Suite global clients and drive a newly formed account from "setup" to "scale". RESPONSIBILITIES Senior strategic leadership & relationships Act as the senior strategic partner to the client, shaping a unified owned and earned media strategy that delivers both brand and performance impact Lead the strategic onboarding process, defining the client's success metrics, maturity, reporting needs, audience dynamics and competitive landscape Build strong senior client relationships through clarity of thinking, proactive insight and a commitment to achieving their commercial goals Provide ongoing thought leadership across digital performance, brand visibility, customer behaviour and competitor intelligence Translate business objectives into coherent, actionable cross channel strategic plans, ensuring all recommendations are grounded in data driven insight, platform knowledge and client context Create and lead strategic planning sessions, identifying opportunities for optimisation, scale and strategic innovation Holistic Strategy Development & Cross Channel Integration Lead the development of an integrated owned and earned media strategy, working with the team of channel specialists Facilitate and orchestrate collaboration between all subject matter experts, ensuring each channel strategy ladders up to one clear, joined up overarching plan rather than operating in silos Guide specialists in developing their channel specific roadmaps, ensuring they are insight driven, coherent and aligned to audience behaviour, competitive realities and client commercial goals Coordinate the creation of measurement frameworks and attribution approaches in partnership with Analytics and channel leads, ensuring consistency, shared KPIs and clarity of ownership Work with specialists to identify cross channel opportunities (e.g., SEO x PR amplification, Paid Media x Content synergy, Paid Search x Customer Journey refinement) and ensure the connections are deliberately built and maintained Provide direction, prioritisation frameworks and strategic questions that help specialists deepen their work, without replacing or duplicating their craft expertise Ensure the long term strategic roadmap reflects the combined thinking of all channel experts, balancing brand building and performance delivery with measurable growth Cross Functional Integration & Internal Leadership/development Be the connective tissue between all specialist teams, ensuring SEO, PPC, Paid Media, Digital PR, Content and Analytics work from one unified strategic direction. Lead strategic alignment across teams, facilitating collaboration, clarity of roles and shared understanding of success measures Turn strategic vision into clear briefs, prioritisation frameworks, hypotheses and action plans for specialist teams Foster a culture of curiosity, customer centricity, experimentation and evidence led decision making Serve as a senior thought partner to the Business Director, ensuring strategy and commercial direction reinforce each other Mentor strategists and specialists, raising the bar on thinking quality and strategic craft across the agency Performance, Insight & Measurement Leadership Lead the creation of performance frameworks, KPIs, and measurement approaches that give clients clarity and confidence Use data, analytics and platform insights to uncover opportunities, diagnose issues and recommend optimisations Drive continuous improvement through structured testing, attribution modelling, funnel analysis and audience refinement Produce compelling strategic evaluations, reports and recommendations that highlight what's working, what's not, and what to do next Ensure strategies and investment decisions are rooted in commercial logic, audience insight and platform expertise Strategic Governance & Delivery Excellence Ensure excellent strategic governance, from briefing quality to insight development, scoping, measurement plans and sprint prioritisation Maintain senior oversight across all strategic outputs, raising the standard of thinking and ensuring consistency and rigour. Support the creation of strong case studies that demonstrate impact, maturity progression and commercial value Ensure strategy plays an active role in risk identification and scenario planning, supporting both the client and GAIN's commercial stability Agency Contribution & Thought Leadership Act as a leading voice for strategy within GAIN, shaping methodology, process and best practice across performance, owned and earned channels Share trends, innovations and platform developments across the agency to elevate strategic intelligence Champion strategic excellence in cross agency and sister agency collaborations, helping define GAIN's role within a broader ecosystem Contribute to new business initiatives with strategic leadership, frameworks and thinking that demonstrate the value of GAIN's integrated approach Qualifications 10-12+ years' experience in a digital, performance or integrated agency environment, with a proven track record in senior strategic roles shaping complex multi channel programmes Deep expertise across owned and earned channels (SEO, content, digital PR, PPC, paid media), with experience guiding or collaborating with subject matter experts to build unified strategies Demonstrable experience setting holistic digital strategies for large or complex clients, ensuring cross channel integration, clear KPIs and measurable commercial outcomes Highly analytical and insight driven, with the ability to translate data, audience behaviour, and market intelligence into actionable strategic frameworks and test and learn agendas Strong facilitation and orchestration skills, adept at aligning specialist leads behind a shared vision, ensuring cohesion rather than silos Exceptional communication and storytelling abilities, able to simplify complexity, inspire senior stakeholders, and articulate a clear strategic path forward Confident and credible with senior clients, operating as a trusted advisor invested in helping them achieve ambitious growth and maturity objectives Calm, solutions oriented and decisive, able to balance long term brand building with short term performance needs in fast moving environments Passionate about performance, brand building and integrated strategy, with a strong curiosity about emerging channels, measurement evolution and consumer behaviour Collaborative leadership style, committed to empowering specialists, raising the quality of strategic thinking and fostering an environment of continuous improvement HOW YOU'LL WORK Constant curiosity: You can think critically and understand the data, knowing where you need to take action. You're analytical with the ability to investigate and resolve Pushing boundaries . click apply for full job details
