Birmingham City University
Senior Conversion and Recruitment Officer Department: International Recruitment Location: Joseph Priestley Building Salary: £35,331 to £39,002 per annum Post Type: Full Time, Permanent Release Date: 06 March 2026 Closing Date: 23.59 hours BST on Sunday 05 April 2026 Reference: M126009 BCU is a diverse and inclusive learning community of over 30,000 students from more than 100 countries. We are committed to providing a transformational educational experience, supporting world class research and fostering a collaborative and supportive working environment. Role Summary We are seeking an experienced and highly motivated International Conversion and Recruitment Officer to support the delivery of Birmingham City University's international recruitment and conversion strategy. This is an important operational role within the Marketing, Recruitment and Communications (MRC) Directorate. Reporting to the International Conversion Manager, you will support the delivery of targeted recruitment, marketing and conversion activity across international markets. You will play a key role in developing engaging content and personalised communications that enhance the applicant journey, using data and insight to inform decision making and improve conversion outcomes. Working collaboratively with colleagues across MRC and wider University teams, including specialist UK based and overseas colleagues, you will help shape how BCU attracts, supports and welcomes students from around the world. The role includes international travel and occasional weekend working. Key Responsibilities and Qualifications Deliver targeted regional and global conversion campaigns across email, telephone, WhatsApp, webinars and digital platforms to improve applicant engagement and enrolment outcomes. Support operational conversion activity across all stages of the recruitment funnel (enquiry through to enrolment), ensuring timely, personalised and proactive communication. Act as a key point of contact for prospective students and education agents, providing clear and accurate advice on admissions processes, CAS issuance, visa requirements and enrolment procedures, escalating complex cases where appropriate. Assist in planning and delivering virtual and programme specific conversion activities in collaboration with academic teams, ensuring measurable impact and effective follow up. Contribute to the development and distribution of tailored, market specific messaging and digital content in partnership with Marketing, Recruitment and Communications colleagues. Record and manage applicant interactions accurately within CRM systems, supporting data integrity, campaign tracking and performance reporting. Work closely with Admissions, UKVI/CAS, Enquiries and International Recruitment colleagues to ensure a seamless, compliant and student focused recruitment journey. Maintain awareness of key international markets and applicant behaviours, supporting recruitment events and identifying opportunities to enhance engagement and conversion performance. Educated to degree level and/or holding a relevant professional qualification. Experience of international student recruitment within the higher education sector. Good knowledge of marketing, customer relationship management, customer service or a related discipline. Experience of developing, delivering and evaluating multi channel segmented CRM nurture and conversion campaigns. Strong working knowledge of CRM systems and marketing automation platforms (preferably Microsoft Dynamics), data capture tools and analytics. Understanding of the international recruitment journey and student application lifecycle. Excellent written and verbal communication skills, with the ability to explain complex processes clearly to different audiences. Strong analytical skills with the ability to interpret data and use insight to inform activity. Knowledge of UK data protection regulations and their application to CRM data management. Experience of building and maintaining effective working relationships and professional networks. Experience working with overseas recruitment teams and education agents. Experience supporting virtual events, webinars or digital engagement activity. Experience of using AI tools or automation to enhance applicant engagement and operational efficiency. For an informal discussion about the role, please contact Yusuff Kaffo, Associate Director International Recruitment, at . Further Information If you want to be part of a team shaping the future of international recruitment at BCU, we'd love to hear from you. The appointed candidate will normally be employed through our subsidiary company BCU Support Services Limited, a wholly owned subsidiary of Birmingham City University. Appointees with prior LGPS membership who wish to enter the LGPS scheme will be able to do so and will be employed by Birmingham City University directly. Please note that this post may be eligible for sponsorship under the Skilled Worker visa route if your individual circumstances enable this in accordance with the Skilled Worker visa rules. For more information on how the Skilled Worker visa rules may apply to you please visit: Equality, Diversity & Inclusion We are committed to equality, diversity and inclusion and to an environment that supports lawful free speech and academic freedom. We will continuously review and improve our policies, practices, and procedures to ensure that we are promoting these in all aspects of our operations. We believe that by working together, combining our many different backgrounds and life experiences, we will empower each other to reach our full potential.
Senior Conversion and Recruitment Officer Department: International Recruitment Location: Joseph Priestley Building Salary: £35,331 to £39,002 per annum Post Type: Full Time, Permanent Release Date: 06 March 2026 Closing Date: 23.59 hours BST on Sunday 05 April 2026 Reference: M126009 BCU is a diverse and inclusive learning community of over 30,000 students from more than 100 countries. We are committed to providing a transformational educational experience, supporting world class research and fostering a collaborative and supportive working environment. Role Summary We are seeking an experienced and highly motivated International Conversion and Recruitment Officer to support the delivery of Birmingham City University's international recruitment and conversion strategy. This is an important operational role within the Marketing, Recruitment and Communications (MRC) Directorate. Reporting to the International Conversion Manager, you will support the delivery of targeted recruitment, marketing and conversion activity across international markets. You will play a key role in developing engaging content and personalised communications that enhance the applicant journey, using data and insight to inform decision making and improve conversion outcomes. Working collaboratively with colleagues across MRC and wider University teams, including specialist UK based and overseas colleagues, you will help shape how BCU attracts, supports and welcomes students from around the world. The role includes international travel and occasional weekend working. Key Responsibilities and Qualifications Deliver targeted regional and global conversion campaigns across email, telephone, WhatsApp, webinars and digital platforms to improve applicant engagement and enrolment outcomes. Support operational conversion activity across all stages of the recruitment funnel (enquiry through to enrolment), ensuring timely, personalised and proactive communication. Act as a key point of contact for prospective students and education agents, providing clear and accurate advice on admissions processes, CAS issuance, visa requirements and enrolment procedures, escalating complex cases where appropriate. Assist in planning and delivering virtual and programme specific conversion activities in collaboration with academic teams, ensuring measurable impact and effective follow up. Contribute to the development and distribution of tailored, market specific messaging and digital content in partnership with Marketing, Recruitment and Communications colleagues. Record and manage applicant interactions accurately within CRM systems, supporting data integrity, campaign tracking and performance reporting. Work closely with Admissions, UKVI/CAS, Enquiries and International Recruitment colleagues to ensure a seamless, compliant and student focused recruitment journey. Maintain awareness of key international markets and applicant behaviours, supporting recruitment events and identifying opportunities to enhance engagement and conversion performance. Educated to degree level and/or holding a relevant professional qualification. Experience of international student recruitment within the higher education sector. Good knowledge of marketing, customer relationship management, customer service or a related discipline. Experience of developing, delivering and evaluating multi channel segmented CRM nurture and conversion campaigns. Strong working knowledge of CRM systems and marketing automation platforms (preferably Microsoft Dynamics), data capture tools and analytics. Understanding of the international recruitment journey and student application lifecycle. Excellent written and verbal communication skills, with the ability to explain complex processes clearly to different audiences. Strong analytical skills with the ability to interpret data and use insight to inform activity. Knowledge of UK data protection regulations and their application to CRM data management. Experience of building and maintaining effective working relationships and professional networks. Experience working with overseas recruitment teams and education agents. Experience supporting virtual events, webinars or digital engagement activity. Experience of using AI tools or automation to enhance applicant engagement and operational efficiency. For an informal discussion about the role, please contact Yusuff Kaffo, Associate Director International Recruitment, at . Further Information If you want to be part of a team shaping the future of international recruitment at BCU, we'd love to hear from you. The appointed candidate will normally be employed through our subsidiary company BCU Support Services Limited, a wholly owned subsidiary of Birmingham City University. Appointees with prior LGPS membership who wish to enter the LGPS scheme will be able to do so and will be employed by Birmingham City University directly. Please note that this post may be eligible for sponsorship under the Skilled Worker visa route if your individual circumstances enable this in accordance with the Skilled Worker visa rules. For more information on how the Skilled Worker visa rules may apply to you please visit: Equality, Diversity & Inclusion We are committed to equality, diversity and inclusion and to an environment that supports lawful free speech and academic freedom. We will continuously review and improve our policies, practices, and procedures to ensure that we are promoting these in all aspects of our operations. We believe that by working together, combining our many different backgrounds and life experiences, we will empower each other to reach our full potential.
Study Group UK Ltd
Leeds, Yorkshire
Contract type: Full-time, Fixed Term to 31st March 2027 Location: Leeds, Leeds International Study CentreSalary: up to £26,520 per annumThe Wellbeing & Engagement Officer's role is to support students face-to-face and online.The post holder will be responsible for the delivery of services and processes consistently providing an excellent student experience: This will require excellent people skills and a good level of administrative ability. The post holder will provide first level support and referral to specialist services as required and establish a programme of activities to help students develop skills and confidence outside the classroom. ABOUT THE ROLE Ensure effective case management of all welfare concerns and LDHD students, creating and maintaining accurate records in the student information management system in line with GDPR requirements Ensure the safeguarding of students in line with Study Group policy and procedure and acting as a point of contact for any member of staff who has a concern about the safety or wellbeing of a student. Provide 1:1 welfare and pastoral support to students, referring them for additional support where required from external services Support the creation of Support Plans for students and monitor the engagement and effectiveness Follow processes to support students that are under the age of 18 to ensure they are safe and assist with daily monitoring of whereabouts, helping to locate those where this is unknown. Work closely with the colleagues to identify and support students with additional needs due to health / SEND. To proactively promote the importance of student Health Registration, on the NHS system and assist students with registration and to access healthcare services as required. To assist with the planning and implementation of an annual schedule of welfare events and promotional activities, including delivery in personal tutor sessions, liaising with external agencies to actively engage students in the promotion of health and wellbeing. To assist students with completing Mitigating Circumstances Forms and to attend Mitigating Circumstances meetings. To support with the membership of Student Staff Liaison Committee and regular meetings. To make check-in calls with students on support or safety plans as appropriate (in the exceptional cases these are required out of office hours time in lieu would be given). Ensuring the smooth running of the reception and other student-facing environments, dealing with general student queries - face to face, on the VLE, by email and phone, gathering of information from other functional areas, targeting problem areas which lead to poor service, regular communication and review of the service with the wider team Working as part of a team to organise and manage registration, arrivals, induction, enrichment activities and events, and providing support and guidance to team members carrying out the activities Working as part of a team to ensure professional and timely information and reporting is released to external stakeholders including: parents, sponsors, guardians, agents, Study Group colleagues in the UK and overseas, partner university Effective relationship management with stakeholders including: key University departments such as Student Support and Admissions, Engagement with Study Group marketing and agent visits, including presentations and contribution to marketing materials Providing resources and support for other teams, as required To provide general administration support for the centre as required and cover administration duties for other members of staff when absent and during peak periods To carry out any duties, as reasonably required by the Senior Leadership Team ABOUT YOU Bachelor's degree or equivalent experience to demonstrate ability to work and think independently Safeguarding training (or equivalent experience) Supporting students in an educational context Experience of organising trips and visits including completing necessary risk assessments Experience of creating engaging content and delivering workshops or similar Experience of working collaboratively with external partners to facilitate activities and engagement Experience of facilitating the 'student voice' including demonstrating the use of effective feedback mechanisms Working in a regulated environment Working in customer service ABOUT US Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face-to-face, online, and hybrid study programmes, we are able to provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available. Additionally, our Insendi platform enables us to deliver innovative, accessible, and intuitive digital learning experiences with the most advanced digital tools available. ORGANISATIONAL COMPLIANCE Study Group is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. For successful applicants the following checks will be conducted- Criminal Background Check (country specific), x2 References, ID and Right to Work checks as well as Education Verification.We are proud to be an equal-opportunity employer and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor. We believe that the best person for the job should be selected based on skills and experience alone. Your information will be kept confidential and stored securely. Please see our . We adopt a rolling recruitment process meaning that we review applications as they are submitted. To avoid disappointment, please ensure that you apply ASAP.
Contract type: Full-time, Fixed Term to 31st March 2027 Location: Leeds, Leeds International Study CentreSalary: up to £26,520 per annumThe Wellbeing & Engagement Officer's role is to support students face-to-face and online.The post holder will be responsible for the delivery of services and processes consistently providing an excellent student experience: This will require excellent people skills and a good level of administrative ability. The post holder will provide first level support and referral to specialist services as required and establish a programme of activities to help students develop skills and confidence outside the classroom. ABOUT THE ROLE Ensure effective case management of all welfare concerns and LDHD students, creating and maintaining accurate records in the student information management system in line with GDPR requirements Ensure the safeguarding of students in line with Study Group policy and procedure and acting as a point of contact for any member of staff who has a concern about the safety or wellbeing of a student. Provide 1:1 welfare and pastoral support to students, referring them for additional support where required from external services Support the creation of Support Plans for students and monitor the engagement and effectiveness Follow processes to support students that are under the age of 18 to ensure they are safe and assist with daily monitoring of whereabouts, helping to locate those where this is unknown. Work closely with the colleagues to identify and support students with additional needs due to health / SEND. To proactively promote the importance of student Health Registration, on the NHS system and assist students with registration and to access healthcare services as required. To assist with the planning and implementation of an annual schedule of welfare events and promotional activities, including delivery in personal tutor sessions, liaising with external agencies to actively engage students in the promotion of health and wellbeing. To assist students with completing Mitigating Circumstances Forms and to attend Mitigating Circumstances meetings. To support with the membership of Student Staff Liaison Committee and regular meetings. To make check-in calls with students on support or safety plans as appropriate (in the exceptional cases these are required out of office hours time in lieu would be given). Ensuring the smooth running of the reception and other student-facing environments, dealing with general student queries - face to face, on the VLE, by email and phone, gathering of information from other functional areas, targeting problem areas which lead to poor service, regular communication and review of the service with the wider team Working as part of a team to organise and manage registration, arrivals, induction, enrichment activities and events, and providing support and guidance to team members carrying out the activities Working as part of a team to ensure professional and timely information and reporting is released to external stakeholders including: parents, sponsors, guardians, agents, Study Group colleagues in the UK and overseas, partner university Effective relationship management with stakeholders including: key University departments such as Student Support and Admissions, Engagement with Study Group marketing and agent visits, including presentations and contribution to marketing materials Providing resources and support for other teams, as required To provide general administration support for the centre as required and cover administration duties for other members of staff when absent and during peak periods To carry out any duties, as reasonably required by the Senior Leadership Team ABOUT YOU Bachelor's degree or equivalent experience to demonstrate ability to work and think independently Safeguarding training (or equivalent experience) Supporting students in an educational context Experience of organising trips and visits including completing necessary risk assessments Experience of creating engaging content and delivering workshops or similar Experience of working collaboratively with external partners to facilitate activities and engagement Experience of facilitating the 'student voice' including demonstrating the use of effective feedback mechanisms Working in a regulated environment Working in customer service ABOUT US Study Group is a leading international education provider that is dedicated and passionate about helping students around the world, creating a brighter future and reaching their full potential. With university partnerships and a variety of face-to-face, online, and hybrid study programmes, we are able to provide students with the resources and guidance they need to succeed. Our global network of offices and university partnerships ensure that students receive the best educational services available. Additionally, our Insendi platform enables us to deliver innovative, accessible, and intuitive digital learning experiences with the most advanced digital tools available. ORGANISATIONAL COMPLIANCE Study Group is proud of its high standards in safeguarding and recognises its importance in enabling the best possible student experience and outcomes. For successful applicants the following checks will be conducted- Criminal Background Check (country specific), x2 References, ID and Right to Work checks as well as Education Verification.We are proud to be an equal-opportunity employer and we strive to create a diverse and inclusive workplace. We are committed to providing equal opportunities for all individuals, regardless of race, gender, religion, nationality, or any other factor. We believe that the best person for the job should be selected based on skills and experience alone. Your information will be kept confidential and stored securely. Please see our . We adopt a rolling recruitment process meaning that we review applications as they are submitted. To avoid disappointment, please ensure that you apply ASAP.
