Reed
Cheadle, Cheshire
Website Content Manager Location: Greater Manchester Salary: Up to £55k - DOE - Hybrid Working - 1 Year FTC We're recruiting on behalf of a leading international not-for-profit organisation for an ambitious and commercially minded Website Content Manager to take ownership of their digital presence and drive organic growth, donations and audience engagement. This is an exciting opportunity for a digital marketing professional who thrives at the intersection of SEO, content strategy, website optimisation and emerging AI search technologies . Key Responsibilities: Website & Digital Experience Manage the day-to-day performance, functionality and optimisation of 7 global websites. Improve user journeys, navigation and on-site search to maximise engagement and conversion. Monitor website health, troubleshoot issues and liaise with development teams to implement improvements. Track and report on website performance, conversions and customer engagement metrics. SEO & AI Search Optimisation Own and deliver the organisation's organic search strategy across technical SEO, on-page SEO and content optimisation. Conduct keyword research and identify growth opportunities across core sectors and audiences. Perform regular technical audits covering crawlability, indexing, Core Web Vitals, structured data and site architecture. Develop and implement strategies to improve visibility within AI search experiences, including AI Overviews, ChatGPT, Gemini, Copilot and Perplexity. Increase brand citations and authority within Large Language Models (LLMs) through content, digital PR and thought leadership initiatives. Content Strategy & CMS Management Create, manage and optimise high-performing digital content including: Landing pages Donation and fundraising pages Blogs and educational content Research and thought leadership pieces Event and campaign pages Impact stories and case studies Manage website content through Umbraco CMS. Ensure all content aligns with SEO, accessibility and brand guidelines. Maintain content governance, taxonomy and metadata standards. Analytics & Performance Monitor SEO performance, rankings, traffic and conversion metrics. Produce actionable reports and recommendations based on performance insights. Track AI referral traffic and emerging search trends. Continually optimise content and website performance through data-led decision making. Essential Skills & Experience Proven experience in Website Management, SEO or Digital Content roles. Strong understanding of technical SEO and on-page optimisation. Experience managing content within CMS platforms, ideally Umbraco. Knowledge of tools such as Google Analytics 4, Google Search Console and SEMrush. Experience creating and optimising content that drives traffic, engagement and conversions. Strong analytical skills with the ability to translate data into actionable recommendations. Excellent project management and stakeholder management skills. Experience working within charity, not-for-profit, fundraising or ecommerce environments. Understanding of AI Search Optimisation, AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation). Experience improving website conversion rates and revenue performance. Familiarity with Salesforce integrations and digital fundraising platforms.
Website Content Manager Location: Greater Manchester Salary: Up to £55k - DOE - Hybrid Working - 1 Year FTC We're recruiting on behalf of a leading international not-for-profit organisation for an ambitious and commercially minded Website Content Manager to take ownership of their digital presence and drive organic growth, donations and audience engagement. This is an exciting opportunity for a digital marketing professional who thrives at the intersection of SEO, content strategy, website optimisation and emerging AI search technologies . Key Responsibilities: Website & Digital Experience Manage the day-to-day performance, functionality and optimisation of 7 global websites. Improve user journeys, navigation and on-site search to maximise engagement and conversion. Monitor website health, troubleshoot issues and liaise with development teams to implement improvements. Track and report on website performance, conversions and customer engagement metrics. SEO & AI Search Optimisation Own and deliver the organisation's organic search strategy across technical SEO, on-page SEO and content optimisation. Conduct keyword research and identify growth opportunities across core sectors and audiences. Perform regular technical audits covering crawlability, indexing, Core Web Vitals, structured data and site architecture. Develop and implement strategies to improve visibility within AI search experiences, including AI Overviews, ChatGPT, Gemini, Copilot and Perplexity. Increase brand citations and authority within Large Language Models (LLMs) through content, digital PR and thought leadership initiatives. Content Strategy & CMS Management Create, manage and optimise high-performing digital content including: Landing pages Donation and fundraising pages Blogs and educational content Research and thought leadership pieces Event and campaign pages Impact stories and case studies Manage website content through Umbraco CMS. Ensure all content aligns with SEO, accessibility and brand guidelines. Maintain content governance, taxonomy and metadata standards. Analytics & Performance Monitor SEO performance, rankings, traffic and conversion metrics. Produce actionable reports and recommendations based on performance insights. Track AI referral traffic and emerging search trends. Continually optimise content and website performance through data-led decision making. Essential Skills & Experience Proven experience in Website Management, SEO or Digital Content roles. Strong understanding of technical SEO and on-page optimisation. Experience managing content within CMS platforms, ideally Umbraco. Knowledge of tools such as Google Analytics 4, Google Search Console and SEMrush. Experience creating and optimising content that drives traffic, engagement and conversions. Strong analytical skills with the ability to translate data into actionable recommendations. Excellent project management and stakeholder management skills. Experience working within charity, not-for-profit, fundraising or ecommerce environments. Understanding of AI Search Optimisation, AEO (Answer Engine Optimisation) and GEO (Generative Engine Optimisation). Experience improving website conversion rates and revenue performance. Familiarity with Salesforce integrations and digital fundraising platforms.
IRIS Recruitment
Jarrow, Tyne And Wear
Senior Graphic Design Manager Barbour House, Jarrow Competitive Salary Permanent, Full Time Position Overview: We have an exciting opportunity for a Senior Graphic Design Manager to join our Global Marketing team here at our Head Office in South Shields. This role will be key to lead the development and execution of Barbour's global visual design language across all brand and commercial touch points. This role will translating seasonal strategy and campaign direction into distinctive visual assets, you will set global design standards while managing and mentoring an internal team and building a network of external creative freelancers. The role is based at head office in South Shields and the expectation is 4 days in the office and 1 day of home-working. Essential Duties and Responsibilities: Elevate Barbour's global graphic design language, translating brand strategy, seasonal direction, and campaign concepts into compelling visual identities across physical and digital channels. Maintain high standards for typography, layout, graphic treatments, and visual storytelling while respecting and evolving the brand's heritage visual codes. Act as global guardian for visual identity, ensuring consistency across retail, wholesale, digital, social, e-commerce, and experiential touchpoints. Develop scalable design systems, guidelines, and toolkits for global markets. Lead, inspire, and develop the graphic design team, setting clear objectives, offering regular creative critique, and managing succession planning. Manage internal resources and build a external freelancer pool to bring in specialist skills and free up the internal team for core creative work. Establish efficient workflows, clear briefing standards, and approval processes alongside Brand and Creative Services. Drive design efficiency by exploring new tools, templates, automation, and AI-enabled workflows. Partner with Brand, Trade, Digital, E-commerce, and regional teams to align design solutions with commercial goals and hero product priorities. Present creative concepts confidently to senior stakeholders, articulating rationale and balancing creative vision with channel constraints and budgets. Skills and Experience: Significant industry experience in graphic design, ideally within premium fashion, retail, lifestyle, or creative agency environments. Proven track record leading, managing, and developing design talent. High-calibre portfolio demonstrating sophisticated visual identity, layout, and storytelling across print and digital media. Commercial acumen with strong stakeholder presentation and cross-functional communication skills. Deep understanding of contemporary fashion, culture, and omni-channel creative requirements (retail, e-commerce, digital, social). Expert knowledge of Adobe Creative Suite and working proficiency in Figma. Degree in Graphic Design or Visual Communication (or equivalent), with knowledge of motion design, AI tools, or international markets considered advantageous. Benefits: Discretionary Company bonus scheme Staff Discount Staff Shop Healthcare Cash Plan 25 days holiday as standard increasing with length of service plus bank holidays Access to training and development activities to support your career development Free onsite parking Subsidised canteen Operate hybrid & flexible working 4pm finish on a Friday Wellbeing support Additional Information Note: In the event that a sufficient volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.
Senior Graphic Design Manager Barbour House, Jarrow Competitive Salary Permanent, Full Time Position Overview: We have an exciting opportunity for a Senior Graphic Design Manager to join our Global Marketing team here at our Head Office in South Shields. This role will be key to lead the development and execution of Barbour's global visual design language across all brand and commercial touch points. This role will translating seasonal strategy and campaign direction into distinctive visual assets, you will set global design standards while managing and mentoring an internal team and building a network of external creative freelancers. The role is based at head office in South Shields and the expectation is 4 days in the office and 1 day of home-working. Essential Duties and Responsibilities: Elevate Barbour's global graphic design language, translating brand strategy, seasonal direction, and campaign concepts into compelling visual identities across physical and digital channels. Maintain high standards for typography, layout, graphic treatments, and visual storytelling while respecting and evolving the brand's heritage visual codes. Act as global guardian for visual identity, ensuring consistency across retail, wholesale, digital, social, e-commerce, and experiential touchpoints. Develop scalable design systems, guidelines, and toolkits for global markets. Lead, inspire, and develop the graphic design team, setting clear objectives, offering regular creative critique, and managing succession planning. Manage internal resources and build a external freelancer pool to bring in specialist skills and free up the internal team for core creative work. Establish efficient workflows, clear briefing standards, and approval processes alongside Brand and Creative Services. Drive design efficiency by exploring new tools, templates, automation, and AI-enabled workflows. Partner with Brand, Trade, Digital, E-commerce, and regional teams to align design solutions with commercial goals and hero product priorities. Present creative concepts confidently to senior stakeholders, articulating rationale and balancing creative vision with channel constraints and budgets. Skills and Experience: Significant industry experience in graphic design, ideally within premium fashion, retail, lifestyle, or creative agency environments. Proven track record leading, managing, and developing design talent. High-calibre portfolio demonstrating sophisticated visual identity, layout, and storytelling across print and digital media. Commercial acumen with strong stakeholder presentation and cross-functional communication skills. Deep understanding of contemporary fashion, culture, and omni-channel creative requirements (retail, e-commerce, digital, social). Expert knowledge of Adobe Creative Suite and working proficiency in Figma. Degree in Graphic Design or Visual Communication (or equivalent), with knowledge of motion design, AI tools, or international markets considered advantageous. Benefits: Discretionary Company bonus scheme Staff Discount Staff Shop Healthcare Cash Plan 25 days holiday as standard increasing with length of service plus bank holidays Access to training and development activities to support your career development Free onsite parking Subsidised canteen Operate hybrid & flexible working 4pm finish on a Friday Wellbeing support Additional Information Note: In the event that a sufficient volume of suitable applications are received, the post may close prior to the specified closing date. Please apply as soon as possible if interested.
