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education tech growth product marketing manager
Hachette UK
Product Marketing Manager - Primary & Assessment
Hachette UK City, London
Who we are and what we do At Hachette Learning (formerly Hodder Education), there's one thing we're certain about. No two students learn the same way. That's why our approach to teaching begins by recognising the needs of individuals first. Our mission is to enable every learner to fulfil their unique potential by empowering those who teach them. From our expert teaching and learning resources to our digital educational tools that make learning easier and more accessible for all, we provide solutions designed to maximise the impact of learning for every teacher, parent and student. Aligned with our parent company, Hachette Livre, founded in 1826, we're proud to deliver high-quality learning solutions on a global scale. We make it easier for everyone to unlock a new world of learning. Hachette Learning is a division of Hachette, one of the largest publishing groups in the UK, with 10 publishing divisions and over 60 imprints. Everyone here is proud to be in the business of opening doors and minds. What you'll be doing As part of the Global Product Marketing team, the Product Marketing Manager helps to drive revenue and profit for the global assessment and primary product portfolios at Hachette Learning. The portfolio includes educational resources for UK and International curriculums across a range of subjects and age ranges. The Product Marketing Manager is responsible for planning, executing and reporting on the pre-launch, launch and post-launch marketing strategy for the UK and international markets. Using the full range of print and digital marketing channels, the Product Marketing Manager will draw on best practice to deliver customer-focused, lead and revenue generating campaigns. They will also deliver sales and marketing toolkits to support the product lifecycle from pre-launch through to launch and post launch. They will work closely with the Product and Sales Teams, as well as authors, agencies and other third parties. Key Responsibilities Develop a deep understanding of customer segments, buyer needs, market trends, and competitor activity to inform product positioning and messaging. Support the development and execution of product marketing plans that drive awareness, engagement, pipeline, and revenue across the Hachette Learning portfolio. Lead the go-to-market execution for new print, digital, and subscription product launches, ensuring alignment across marketing, sales, product, and customer success teams. Create compelling product messaging and value propositions that clearly communicate customer benefits and differentiation. Develop high-quality product marketing assets, including sales enablement materials, customer case studies, presentations, battle cards, product guides, videos, website copy, and campaign content. Work closely with demand generation colleagues to deliver integrated, multi-channel campaigns that generate leads and support customer acquisition and retention goals for Primary & Assessment portfolios. Partner with brand & PR teams to contribute product-focused thought leadership and customer success stories. Support sales teams through training, product briefings, competitive insights, and the creation of effective sales enablement resources. Conduct market and competitor research to identify market opportunities, customer needs, and emerging trends. Monitor and analyse campaign, launch, and product performance metrics, providing recommendations to optimise future activity. Use CRM and performance data to support audience segmentation, targeting, customer profiling, and decision-making. Collaborate with product management and platform teams to ensure customer insights inform product development and roadmap decisions. Manage individual product marketing projects and budgets, ensuring activity is delivered on time and within agreed investment levels. Act as the product marketing representative in cross-functional project teams for Primary & Assessment, supporting product readiness and go-to-market planning. Who we are looking for Experience Previous marketing experience - ideally education, edtech, or publishing Experience of managing multiple projects simultaneously, setting priorities, and delivering results within tight deadlines Strong budgetary experience to help ensure campaigns are planned and delivered profitably with high ROI Skills Ability to develop and execute successful, comprehensive Go to Market campaigns with global reach that drive awareness, adoption and growth, and achieve business objectives. Tactical acumen to map customer journeys to a range of digital and print products, understanding and optimising the customer needs, pain points and lifecycle to generate high levels of interest, demand and retention. Exceptional written and verbal communication skills to produce and oversee creative high-quality marketing materials (e.g., case studies, whitepapers, blogs, videos, sales enablement tools etc) . Analytical skills to interrogate data on customer trends and segments, build key personas and position compelling value propositions for each target audience. Performance and reporting skills to measure and clearly communicate campaign and product marketing performance (KPIs, ROI) A self-starter with ownership mentality, excellent interpersonal and relationship-building skills, the confidence to manage key stakeholders, brief demand generation marketing executives and agencies and work collaboratively with different teams. Ability to thrive in a fast-paced, dynamic environment, adapting to changing market trends and business needs. Customer-centric mindset - focused on understanding and solving customer problems. Analytical & data-driven, with the ability to make decisions based on data and research Strong digital literacy, including proficiency in Microsoft Office, canva, social media and email marketing automation software is desirable. What we offer Our staff are our greatest asset, and our benefits reflect this: 28 annual leave days per year, increases to 29 days after 2 years' service and goes up to 30 days after 5 years' (+ bank holidays) Private medical insurance Dental insurance Generous pension schemes Rent deposit loans 2 community days per year Summer hours (finishing at 1pm on Fridays during the summer months) Retail discounts through Hachette rewards Cycle to Work scheme Eye care vouchers Wide-ranging training library Development programmes (including mentoring) Up to 70% off book purchases A charity bookshelf An active range of staff-led employee networks that are voluntary, including AgeWise, Gender Balance, Thrive, Pride, All Together, Wellbeing, Women in Tech and religious networks Season ticket loans And much more! The role will be based at our London office, with a blend of 3 in-office days (Mondays, Tuesdays and Thursdays) and homeworking for the remaining 2 days per week. Our commitment Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds. We want everyone to have the opportunity to perform at their best during our recruitment process. If you need any adjustments, you can let us know at the 'Reasonable Adjustments' section of your application. We'll make sure you're supported throughout the process. The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit
Oct 22, 2026
Full time
Who we are and what we do At Hachette Learning (formerly Hodder Education), there's one thing we're certain about. No two students learn the same way. That's why our approach to teaching begins by recognising the needs of individuals first. Our mission is to enable every learner to fulfil their unique potential by empowering those who teach them. From our expert teaching and learning resources to our digital educational tools that make learning easier and more accessible for all, we provide solutions designed to maximise the impact of learning for every teacher, parent and student. Aligned with our parent company, Hachette Livre, founded in 1826, we're proud to deliver high-quality learning solutions on a global scale. We make it easier for everyone to unlock a new world of learning. Hachette Learning is a division of Hachette, one of the largest publishing groups in the UK, with 10 publishing divisions and over 60 imprints. Everyone here is proud to be in the business of opening doors and minds. What you'll be doing As part of the Global Product Marketing team, the Product Marketing Manager helps to drive revenue and profit for the global assessment and primary product portfolios at Hachette Learning. The portfolio includes educational resources for UK and International curriculums across a range of subjects and age ranges. The Product Marketing Manager is responsible for planning, executing and reporting on the pre-launch, launch and post-launch marketing strategy for the UK and international markets. Using the full range of print and digital marketing channels, the Product Marketing Manager will draw on best practice to deliver customer-focused, lead and revenue generating campaigns. They will also deliver sales and marketing toolkits to support the product lifecycle from pre-launch through to launch and post launch. They will work closely with the Product and Sales Teams, as well as authors, agencies and other third parties. Key Responsibilities Develop a deep understanding of customer segments, buyer needs, market trends, and competitor activity to inform product positioning and messaging. Support the development and execution of product marketing plans that drive awareness, engagement, pipeline, and revenue across the Hachette Learning portfolio. Lead the go-to-market execution for new print, digital, and subscription product launches, ensuring alignment across marketing, sales, product, and customer success teams. Create compelling product messaging and value propositions that clearly communicate customer benefits and differentiation. Develop high-quality product marketing assets, including sales enablement materials, customer case studies, presentations, battle cards, product guides, videos, website copy, and campaign content. Work closely with demand generation colleagues to deliver integrated, multi-channel campaigns that generate leads and support customer acquisition and retention goals for Primary & Assessment portfolios. Partner with brand & PR teams to contribute product-focused thought leadership and customer success stories. Support sales teams through training, product briefings, competitive insights, and the creation of effective sales enablement resources. Conduct market and competitor research to identify market opportunities, customer needs, and emerging trends. Monitor and analyse campaign, launch, and product performance metrics, providing recommendations to optimise future activity. Use CRM and performance data to support audience segmentation, targeting, customer profiling, and decision-making. Collaborate with product management and platform teams to ensure customer insights inform product development and roadmap decisions. Manage individual product marketing projects and budgets, ensuring activity is delivered on time and within agreed investment levels. Act as the product marketing representative in cross-functional project teams for Primary & Assessment, supporting product readiness and go-to-market planning. Who we are looking for Experience Previous marketing experience - ideally education, edtech, or publishing Experience of managing multiple projects simultaneously, setting priorities, and delivering results within tight deadlines Strong budgetary experience to help ensure campaigns are planned and delivered profitably with high ROI Skills Ability to develop and execute successful, comprehensive Go to Market campaigns with global reach that drive awareness, adoption and growth, and achieve business objectives. Tactical acumen to map customer journeys to a range of digital and print products, understanding and optimising the customer needs, pain points and lifecycle to generate high levels of interest, demand and retention. Exceptional written and verbal communication skills to produce and oversee creative high-quality marketing materials (e.g., case studies, whitepapers, blogs, videos, sales enablement tools etc) . Analytical skills to interrogate data on customer trends and segments, build key personas and position compelling value propositions for each target audience. Performance and reporting skills to measure and clearly communicate campaign and product marketing performance (KPIs, ROI) A self-starter with ownership mentality, excellent interpersonal and relationship-building skills, the confidence to manage key stakeholders, brief demand generation marketing executives and agencies and work collaboratively with different teams. Ability to thrive in a fast-paced, dynamic environment, adapting to changing market trends and business needs. Customer-centric mindset - focused on understanding and solving customer problems. Analytical & data-driven, with the ability to make decisions based on data and research Strong digital literacy, including proficiency in Microsoft Office, canva, social media and email marketing automation software is desirable. What we offer Our staff are our greatest asset, and our benefits reflect this: 28 annual leave days per year, increases to 29 days after 2 years' service and goes up to 30 days after 5 years' (+ bank holidays) Private medical insurance Dental insurance Generous pension schemes Rent deposit loans 2 community days per year Summer hours (finishing at 1pm on Fridays during the summer months) Retail discounts through Hachette rewards Cycle to Work scheme Eye care vouchers Wide-ranging training library Development programmes (including mentoring) Up to 70% off book purchases A charity bookshelf An active range of staff-led employee networks that are voluntary, including AgeWise, Gender Balance, Thrive, Pride, All Together, Wellbeing, Women in Tech and religious networks Season ticket loans And much more! The role will be based at our London office, with a blend of 3 in-office days (Mondays, Tuesdays and Thursdays) and homeworking for the remaining 2 days per week. Our commitment Hachette employs people on the basis of their abilities. We aim to attract and develop talent from a base as broad as the world of readers we want to reach, with a wide and representative range of age, faith, disability, race, gender, sexuality and socio-economic, regional and cultural backgrounds. We want everyone to have the opportunity to perform at their best during our recruitment process. If you need any adjustments, you can let us know at the 'Reasonable Adjustments' section of your application. We'll make sure you're supported throughout the process. The Book Trade Charity offers financial support to people looking to enter the book trade but who may struggle to afford the costs of attending interviews and undertaking junior roles. For more information visit
Harnham - Data & Analytics Recruitment
Senior Commercial Analyst
Harnham - Data & Analytics Recruitment Sheffield, Yorkshire
Senior Commercial Analyst £50,000-£60,000 Sheffield - Hybrid (1 day per week onsite) Travel expenses covered where applicable I'm hiring a Senior Commercial Analyst for a fast-growing subscription business in the education sector, helping shape how the organisation uses customer, product, and commercial data to drive acquisition, engagement, retention, and growth. This is a great opportunity for someone who enjoys combining customer analytics, product analytics, BI, and commercial insight in a highly visible role with direct exposure to senior stakeholders, including the CMO. The company A rapidly growing SaaS-style subscription business providing professional development, training, webinars, and educational content to schools, trusts, universities, and international organisations. The platform has a large and highly engaged user base, with strong retention rates and significant growth ambitions. As the business expands, they're looking to better understand customer behaviour, product engagement, and the drivers of acquisition and retention. The role You'll sit within a small, collaborative Data & Insights team and act as the analytical link between Product, Marketing, Customer Success, and Commercial teams. This role is all about understanding: How customers discover and engage with products What drives conversion and retention Which content and services create the most value How customer behaviour changes throughout the lifecycle Where opportunities exist to improve acquisition, engagement, and revenue The role combines stakeholder management, analytics, data modelling, dashboarding, and commercial insight. What you'll be doing Customer & Product Analytics Analyse customer journeys from awareness through to conversion and retention Understand product usage, content engagement, and customer behaviour Explore customer growth, churn, and lifecycle performance Identify opportunities to improve user engagement and conversion Commercial Insight Work directly with senior stakeholders to answer key business questions Translate business requirements into analytical approaches and recommendations Support acquisition, retention, loyalty, and customer value initiatives Present findings in a clear and commercially meaningful way Reporting & Data Modelling Build and enhance Power BI dashboards and reporting solutions Design and maintain semantic models Work with dbt and SQL to improve analytical capability Help evolve the organisation's analytics and self-service reporting environment Cross-Functional Collaboration Partner with Marketing, Product, Customer Success, and Commercial teams Work closely with Data Engineering colleagues to deliver scalable solutions Support strategic projects across customer acquisition, engagement, and retention What they're looking for Essential 3+ years' experience in a Data Analyst, BI Analyst, Commercial Analyst, Customer Analyst, or Product Analyst role Strong Power BI experience Strong SQL skills Experience building semantic models Experience working with dbt Experience within a SaaS, subscription, membership, or recurring-revenue environment Strong stakeholder management and communication skills Ability to translate analysis into actionable business recommendations Highly desirable Customer analytics experience Product analytics experience Marketing or CRM analytics exposure Customer retention and lifecycle analysis Experience with AI capabilities within Snowflake B2B subscription business experience Nice to have Education or EdTech experience Government or public-sector datasets Exposure to predictive analytics or data science Why join? Fast-growing business with a highly engaged customer base Direct exposure to senior decision-makers Opportunity to influence product, customer, and commercial strategy Broad role spanning customer, product, marketing, and commercial analytics Small team environment with genuine ownership and visibility Strong opportunity to shape how data is used across the organisation Package £50,000-£60,000 Hybrid working (1 day per week in Sheffield) Travel expenses covered where applicable Strong progression opportunities Broad exposure to customer, product, and commercial analytics Interview Process Stage 1: Initial interview with the hiring manager Stage 2: Analytics / presentation exercise Stage 3: Team competency interview Stage 4: Final sign-off with senior leadership This role would be ideal for someone currently working as a: Senior Commercial Analyst Customer Insight Analyst Customer Analyst Product Analyst Senior BI Analyst Customer Analytics Analyst who wants a broader role with more stakeholder engagement, commercial influence, and ownership.
Oct 20, 2026
Full time
Senior Commercial Analyst £50,000-£60,000 Sheffield - Hybrid (1 day per week onsite) Travel expenses covered where applicable I'm hiring a Senior Commercial Analyst for a fast-growing subscription business in the education sector, helping shape how the organisation uses customer, product, and commercial data to drive acquisition, engagement, retention, and growth. This is a great opportunity for someone who enjoys combining customer analytics, product analytics, BI, and commercial insight in a highly visible role with direct exposure to senior stakeholders, including the CMO. The company A rapidly growing SaaS-style subscription business providing professional development, training, webinars, and educational content to schools, trusts, universities, and international organisations. The platform has a large and highly engaged user base, with strong retention rates and significant growth ambitions. As the business expands, they're looking to better understand customer behaviour, product engagement, and the drivers of acquisition and retention. The role You'll sit within a small, collaborative Data & Insights team and act as the analytical link between Product, Marketing, Customer Success, and Commercial teams. This role is all about understanding: How customers discover and engage with products What drives conversion and retention Which content and services create the most value How customer behaviour changes throughout the lifecycle Where opportunities exist to improve acquisition, engagement, and revenue The role combines stakeholder management, analytics, data modelling, dashboarding, and commercial insight. What you'll be doing Customer & Product Analytics Analyse customer journeys from awareness through to conversion and retention Understand product usage, content engagement, and customer behaviour Explore customer growth, churn, and lifecycle performance Identify opportunities to improve user engagement and conversion Commercial Insight Work directly with senior stakeholders to answer key business questions Translate business requirements into analytical approaches and recommendations Support acquisition, retention, loyalty, and customer value initiatives Present findings in a clear and commercially meaningful way Reporting & Data Modelling Build and enhance Power BI dashboards and reporting solutions Design and maintain semantic models Work with dbt and SQL to improve analytical capability Help evolve the organisation's analytics and self-service reporting environment Cross-Functional Collaboration Partner with Marketing, Product, Customer Success, and Commercial teams Work closely with Data Engineering colleagues to deliver scalable solutions Support strategic projects across customer acquisition, engagement, and retention What they're looking for Essential 3+ years' experience in a Data Analyst, BI Analyst, Commercial Analyst, Customer Analyst, or Product Analyst role Strong Power BI experience Strong SQL skills Experience building semantic models Experience working with dbt Experience within a SaaS, subscription, membership, or recurring-revenue environment Strong stakeholder management and communication skills Ability to translate analysis into actionable business recommendations Highly desirable Customer analytics experience Product analytics experience Marketing or CRM analytics exposure Customer retention and lifecycle analysis Experience with AI capabilities within Snowflake B2B subscription business experience Nice to have Education or EdTech experience Government or public-sector datasets Exposure to predictive analytics or data science Why join? Fast-growing business with a highly engaged customer base Direct exposure to senior decision-makers Opportunity to influence product, customer, and commercial strategy Broad role spanning customer, product, marketing, and commercial analytics Small team environment with genuine ownership and visibility Strong opportunity to shape how data is used across the organisation Package £50,000-£60,000 Hybrid working (1 day per week in Sheffield) Travel expenses covered where applicable Strong progression opportunities Broad exposure to customer, product, and commercial analytics Interview Process Stage 1: Initial interview with the hiring manager Stage 2: Analytics / presentation exercise Stage 3: Team competency interview Stage 4: Final sign-off with senior leadership This role would be ideal for someone currently working as a: Senior Commercial Analyst Customer Insight Analyst Customer Analyst Product Analyst Senior BI Analyst Customer Analytics Analyst who wants a broader role with more stakeholder engagement, commercial influence, and ownership.
RLSS UK
Individual Giving Manager
RLSS UK Worcester, Worcestershire
The Individual Giving Manager will lead the development of RLSS UK's first comprehensive individual giving programme, building all activity from the ground up. This includes designing compelling supporter propositions, establishing donor journeys, and creating engaging campaigns that drive acquisition and long-term support. A key part of the role will be scoping, procuring, and managing external suppliers, agencies, platforms, and partners required to deliver individual giving products and activity. This includes the development and future launch of new income streams for RLSS UK, such as a charity lottery, as well as regular giving, legacy marketing, and in-memory giving opportunities. The postholder will identify, test and evaluate supporter acquisition opportunities across a range of channels, including digital, direct mail, partnerships, community fundraising, and face-to-face fundraising where appropriate, ensuring activity delivers strong return on investment and an excellent supporter experience The postholder will play a central role in shaping the future of supporter engagement at RLSS UK, introducing best practice, ensuring strong stewardship, and embedding a supporter centred culture across the organisation. JOB PURPOSE To develop, launch, and grow RLSS UK's first individual giving programme, building sustainable income streams that support our vital work in water safety education. As the first dedicated individual giving role, you will design the strategy and deliver hands on activity, creating compelling propositions, supporter journeys and campaigns across regular giving, one off gifts, lottery, legacies and in memory giving. KEY TASKS AND RESPONSIBILITIES Planning and Strategy Develop RLSS UK's first Individual Giving strategy, setting clear plans, targets, and opportunities for growth across all giving products. Introduce and embed best practice in compliance, data management, supporter care, and ethical fundraising. Supplier and Partner Development Scope organisational needs and procure/manage suppliers, agencies and platforms required to deliver individual giving activity. Lead onboarding and manage delivery to agreed standards, budgets and timelines. Supporter Engagement and Campaign Development Design end to end supporter journeys (acquisition, welcome, nurture, upgrade, reactivation, retention). Plan and deliver multi-channel campaigns (digital, social, email, paid media, direct mail, and face-to-face fundraising) to acquire, retain and engage supporters. Build audience understanding through segmentation, insight and experimentation. Work closely with Marketing and Communications, Membership, and other teams to embed Individual Giving into the organisation. Product Development Scope and pilot propositions for: Regular Giving, Digital one off, Charity Lottery, Legacy Giving, In Memory, Appeals/integrated campaigns, and Mid value. Produce product business cases with KPIs, budgets, phasing and implementation plans. Reporting and Evaluation Establish reporting and monitoring frameworks for Individual Giving activity. Use Donorfy CRM to manage supporter data, segmentation, reporting, campaign tracking and supporter journeys, ensuring data quality and compliance with GDPR and organisational policies. Use early data and insight to inform decision making, future planning, and product development. Ensure all activity complies with the Fundraising Regulator's Code of Practice, GDPR, PECR and Gambling Commission requirements. Monitor and report on individual giving performance against KPIs and targets, reporting on performance to the Director of Income Generation and Engagement, and other stakeholders as required. Other Duties & Responsibilities All other duties reasonably associated with your role, as directed by the Line Manager. Line management responsibility for the Supporter Engagement Executive, including performance and development, assigning day-to-day tasks and projects, and providing guidance and support. Act as an ambassador for the Income Generation & Engagement directorate, supporting a culture of collaboration, learning and innovation. Ensure compliance with UK GDPR and the Data Protection Act 2018 by complying with internal information governance policies and maintaining up-to-date documentation as part of RLSS UK's compliance programme. Demonstrate and uphold the Society's values and behavioural standards at all times. Help create an inclusive working environment where diversity is valued, everyone can contribute, and everyday actions ensure we meet our duty to uphold and promote equality. This job description is not to be regarded as exclusive or exhaustive. It is intended as an outline indication of areas of activity and responsibility and will be amended in light of the changing needs of the organisation. PERSON SPECIFICATION Essential Relevant Experience, Skills and/or Aptitudes Demonstrable experience of individual giving across multiple products, which may include regular giving, one off gifts, lottery, legacy giving, in memory giving, and appeals. Ability to craft compelling supporter propositions and use storytelling to communicate impact and motivate giving. Proven track record designing and managing supporter journeys that improve acquisition, retention, and lifetime value. Experience of delivering multi channel integrated acquisition campaigns, (digital and offline approaches). Experience of procuring and managing suppliers, agencies, and platforms, ensuring high quality delivery and value for money. Data driven mindset, comfortable with metrics, segmentation, reporting, insight gathering, and budget forecasting. Experience of developing fundraising plans, income forecasts and budgets, with the ability to model growth and assess investment opportunities. Strong understanding of return on investment (ROI) and the ability to evaluate the effectiveness, sustainability, and value of fundraising activity. Strong understanding of CRM systems and fundraising technologies, including experience of using donor databases to support segmentation, stewardship and reporting (experience of Donorfy would be advantageous). Understanding of fundraising regulation, GDPR, and ethical fundraising practices. Experience managing budgets and ensuring effective allocation of resources. Comfortable working in an environment where systems, processes, and programmes are being built from the ground up. Desirable Relevant Experience, Skills and/or Aptitudes Knowledge and understanding of RLSS UK mission, values and strategic priorities. Previous experience of line management. Experience of working in a charity or organisation where individual giving programmes have been developed from the ground up. Experience of launching new giving products such as lotteries, regular giving propositions, or digital donation platforms. Knowledge of fundraising compliance frameworks, including the Gambling Commission requirements (or similar relevant regulation). Understanding of digital fundraising trends, including peer to peer fundraising and integrated digital journeys. Understanding of water safety, education, youth engagement, community development or related fields. ABOUT RLSS UK The Royal Life Saving Society UK (RLSS UK) is the leading charity for water safety and drowning prevention in the UK and Ireland. Our mission is to save lives by being the leader in lifesaving, lifeguarding, and water safety education so that everyone can enjoy water safely. We share our expertise, skills, and knowledge to empower people to enjoy water safely and achieve our vision; communities free from drowning. WHAT RLSS UK CAN OFFER YOU RLSS UK is a national Charity based in Worcester, and we offer great staff benefits including - Annual Leave based on 27 days + Bank Holidays + a discretionary day off for your birthday Private Healthcare Plan Enhanced Society Sick Pay Eye Care Employee Assistance Programme Life Assurance Scheme Salary Sacrifice Pension Scheme Discounts available including high street brands, entertainment, eating out and more Free RLSS UK Membership Free tea and coffee when working from HQ, including access to our wonderful Coffee Machine Free on-site parking when working from HQ Company events and socials Subject to eligibility criteria YOUR APPLICATION Please send your CV along with a Cover Letter outlining why you should join our Income Generation and Engagement Team Closing Date - 5.00pm, Tuesday 3rd November 2026 Interview Date - Monday 9th November 2026 at our Worcester Head Office (subject to change) Should you wish to discuss the role, any adjustments you may require throughout the recruitment process, or have any questions, please get in touch where a member of the RLSS UK HR Department will be happy to help. RLSS UK are a Disability Confident Committed Employer and an INclusive Worcestershire Leader.
Oct 17, 2026
Full time
The Individual Giving Manager will lead the development of RLSS UK's first comprehensive individual giving programme, building all activity from the ground up. This includes designing compelling supporter propositions, establishing donor journeys, and creating engaging campaigns that drive acquisition and long-term support. A key part of the role will be scoping, procuring, and managing external suppliers, agencies, platforms, and partners required to deliver individual giving products and activity. This includes the development and future launch of new income streams for RLSS UK, such as a charity lottery, as well as regular giving, legacy marketing, and in-memory giving opportunities. The postholder will identify, test and evaluate supporter acquisition opportunities across a range of channels, including digital, direct mail, partnerships, community fundraising, and face-to-face fundraising where appropriate, ensuring activity delivers strong return on investment and an excellent supporter experience The postholder will play a central role in shaping the future of supporter engagement at RLSS UK, introducing best practice, ensuring strong stewardship, and embedding a supporter centred culture across the organisation. JOB PURPOSE To develop, launch, and grow RLSS UK's first individual giving programme, building sustainable income streams that support our vital work in water safety education. As the first dedicated individual giving role, you will design the strategy and deliver hands on activity, creating compelling propositions, supporter journeys and campaigns across regular giving, one off gifts, lottery, legacies and in memory giving. KEY TASKS AND RESPONSIBILITIES Planning and Strategy Develop RLSS UK's first Individual Giving strategy, setting clear plans, targets, and opportunities for growth across all giving products. Introduce and embed best practice in compliance, data management, supporter care, and ethical fundraising. Supplier and Partner Development Scope organisational needs and procure/manage suppliers, agencies and platforms required to deliver individual giving activity. Lead onboarding and manage delivery to agreed standards, budgets and timelines. Supporter Engagement and Campaign Development Design end to end supporter journeys (acquisition, welcome, nurture, upgrade, reactivation, retention). Plan and deliver multi-channel campaigns (digital, social, email, paid media, direct mail, and face-to-face fundraising) to acquire, retain and engage supporters. Build audience understanding through segmentation, insight and experimentation. Work closely with Marketing and Communications, Membership, and other teams to embed Individual Giving into the organisation. Product Development Scope and pilot propositions for: Regular Giving, Digital one off, Charity Lottery, Legacy Giving, In Memory, Appeals/integrated campaigns, and Mid value. Produce product business cases with KPIs, budgets, phasing and implementation plans. Reporting and Evaluation Establish reporting and monitoring frameworks for Individual Giving activity. Use Donorfy CRM to manage supporter data, segmentation, reporting, campaign tracking and supporter journeys, ensuring data quality and compliance with GDPR and organisational policies. Use early data and insight to inform decision making, future planning, and product development. Ensure all activity complies with the Fundraising Regulator's Code of Practice, GDPR, PECR and Gambling Commission requirements. Monitor and report on individual giving performance against KPIs and targets, reporting on performance to the Director of Income Generation and Engagement, and other stakeholders as required. Other Duties & Responsibilities All other duties reasonably associated with your role, as directed by the Line Manager. Line management responsibility for the Supporter Engagement Executive, including performance and development, assigning day-to-day tasks and projects, and providing guidance and support. Act as an ambassador for the Income Generation & Engagement directorate, supporting a culture of collaboration, learning and innovation. Ensure compliance with UK GDPR and the Data Protection Act 2018 by complying with internal information governance policies and maintaining up-to-date documentation as part of RLSS UK's compliance programme. Demonstrate and uphold the Society's values and behavioural standards at all times. Help create an inclusive working environment where diversity is valued, everyone can contribute, and everyday actions ensure we meet our duty to uphold and promote equality. This job description is not to be regarded as exclusive or exhaustive. It is intended as an outline indication of areas of activity and responsibility and will be amended in light of the changing needs of the organisation. PERSON SPECIFICATION Essential Relevant Experience, Skills and/or Aptitudes Demonstrable experience of individual giving across multiple products, which may include regular giving, one off gifts, lottery, legacy giving, in memory giving, and appeals. Ability to craft compelling supporter propositions and use storytelling to communicate impact and motivate giving. Proven track record designing and managing supporter journeys that improve acquisition, retention, and lifetime value. Experience of delivering multi channel integrated acquisition campaigns, (digital and offline approaches). Experience of procuring and managing suppliers, agencies, and platforms, ensuring high quality delivery and value for money. Data driven mindset, comfortable with metrics, segmentation, reporting, insight gathering, and budget forecasting. Experience of developing fundraising plans, income forecasts and budgets, with the ability to model growth and assess investment opportunities. Strong understanding of return on investment (ROI) and the ability to evaluate the effectiveness, sustainability, and value of fundraising activity. Strong understanding of CRM systems and fundraising technologies, including experience of using donor databases to support segmentation, stewardship and reporting (experience of Donorfy would be advantageous). Understanding of fundraising regulation, GDPR, and ethical fundraising practices. Experience managing budgets and ensuring effective allocation of resources. Comfortable working in an environment where systems, processes, and programmes are being built from the ground up. Desirable Relevant Experience, Skills and/or Aptitudes Knowledge and understanding of RLSS UK mission, values and strategic priorities. Previous experience of line management. Experience of working in a charity or organisation where individual giving programmes have been developed from the ground up. Experience of launching new giving products such as lotteries, regular giving propositions, or digital donation platforms. Knowledge of fundraising compliance frameworks, including the Gambling Commission requirements (or similar relevant regulation). Understanding of digital fundraising trends, including peer to peer fundraising and integrated digital journeys. Understanding of water safety, education, youth engagement, community development or related fields. ABOUT RLSS UK The Royal Life Saving Society UK (RLSS UK) is the leading charity for water safety and drowning prevention in the UK and Ireland. Our mission is to save lives by being the leader in lifesaving, lifeguarding, and water safety education so that everyone can enjoy water safely. We share our expertise, skills, and knowledge to empower people to enjoy water safely and achieve our vision; communities free from drowning. WHAT RLSS UK CAN OFFER YOU RLSS UK is a national Charity based in Worcester, and we offer great staff benefits including - Annual Leave based on 27 days + Bank Holidays + a discretionary day off for your birthday Private Healthcare Plan Enhanced Society Sick Pay Eye Care Employee Assistance Programme Life Assurance Scheme Salary Sacrifice Pension Scheme Discounts available including high street brands, entertainment, eating out and more Free RLSS UK Membership Free tea and coffee when working from HQ, including access to our wonderful Coffee Machine Free on-site parking when working from HQ Company events and socials Subject to eligibility criteria YOUR APPLICATION Please send your CV along with a Cover Letter outlining why you should join our Income Generation and Engagement Team Closing Date - 5.00pm, Tuesday 3rd November 2026 Interview Date - Monday 9th November 2026 at our Worcester Head Office (subject to change) Should you wish to discuss the role, any adjustments you may require throughout the recruitment process, or have any questions, please get in touch where a member of the RLSS UK HR Department will be happy to help. RLSS UK are a Disability Confident Committed Employer and an INclusive Worcestershire Leader.
TalentTech Recruitment
Marketing Manager
TalentTech Recruitment Coventry, Warwickshire
Marketing Manager IT Networking & Security Ideal Candidate Location - 1 hour of Coventry - Hybrid Working Birmingham, Coventry, Northampton, Leicester, Rugby, Stratford, Warwick Up to £55,000 Basic Salary + Bonus + Other benefits Are you a full mix B2B marketing professional with experience working in the IT & Technology field? Do you have hands on experience in campaign management, content production, website maintenance & development, AI leveraged marketing operations? Are you keen to work for a fantastic company that is going through a period of renewal and expansion? Do you enjoy lead generation marketing and being rewarded for the ROI you help generate? If you can answer yes to the above, this is a role for you! Our client is looking for a driven Marketing Manager who wants to get hands-on and really get stuck into this brilliant company's digital revamp. Your Role as a Marketing Manager: A hands-on senior role in a small marketing team, where most of the marketing output is produced in-house rather than via agency. Responsible for producing content and materials: web content, sales and customer collateral, case studies, web news stories, customer newsletters, factsheets and product release notes for direct and channel sales. Responsible for keeping product manuals, FAQs and other customer-facing technical content current and fit for purpose. Responsible for managing and extending integrated direct marketing campaigns: building contact lists, defining message sets, producing and automating campaign messages and workflows, and analysing performance. You will be accountable for the quantity and quality of leads generated. Responsible for the ongoing maintenance and development of the company's websites and microsites, including content publishing via WordPress and AI-supported HTML/CSS/JS, ongoing design improvement, SEO, PPC optimisation and LLM citation strategy. Web leads are the key route to the company's growth objectives. Responsible for building and maintaining a library of AI tools and workflows that multiply the team's output, such as writing and design engines, research tools, campaign generators and performance analysis. This is expected to be a significant differentiator in the role. Monitoring, analysing and reporting on campaign, website and content performance, using the data to improve lead generation, conversion rates, content effectiveness and sales support. Contributing to social media campaigns and to the overall direction of the web presence, with scope to take on more of this responsibility over time. Contributing to product strategy and product management, including analysis of market segments, geographies, pricing, channels and technologies, and developing tactical plans to position the products. On a more occasional basis: major content projects for new products and market initiatives, advanced animated sales presentations and webinar material, and material supporting partner marketing, PR, lobbying, advocacy and events. Working as part of the company's senior team. In the short term, you are likely to become either the strong number two to the marketing lead or the lead yourself. Ideal Background for the Marketing Manager Position: 5 years+ B2B marketing experience with technical products and services, ideally within IT networking, security or associated sectors. Demonstrable hands-on use of AI in marketing; not occasional drafting, but specific examples of tools or workflows you have built and what they changed. A fluent copywriter with a solid portfolio, able to quickly absorb a technical proposition and turn it into clear, impactful messaging. Real expertise in one or more of copywriting, graphic design and digital marketing, with solid skills across the wider marketing mix. A proven ability to contribute to marketing strategy, with a track record of measurable campaign success. A rigorous, structured and data-driven approach to complex problems, including drawing well-judged conclusions from market assessments. This is likely, but not necessarily, backed by a strong degree. Highly organised and self-sufficient, bringing your own process and discipline, with a track record of delivering on commitments. A direct, confident communicator, written and verbal, who says what they think, backs it up and can deliver uncomfortable information clearly. A strong team player with the drive, energy and tenacity to thrive in an entrepreneurial SME rather than a large corporate environment. Right to work in the UK without sponsorship. The Company recruiting for the Marketing Manager: A UK-headquartered technology company developing specialist IT products for niche technical markets. Established for over 20 years, with customers in over 150 countries; more than 90% of sales are outside Europe, with the USA a key market. Their flagship product is the world leader in its niche, with significant growth opportunities in education and other high-value sectors worldwide. Run as a true marketing-led business, with a CEO who has vast experience in B2B strategic marketing. Going through an exciting period of renewal and expansion, including new ventures in edtech and AI-driven business automation. A proven track record of developing people quickly and rewarding outstanding performance. The Package for the Marketing Manager: Up to £55,000 Basic Salary Half-Yearly Performance Bonus Hybrid Working Pension Scheme Clear Career Progression into Marketing Leadership Additional Company Benefits Please apply for this job online if you are interested and feel you fit the above criteria. John Ahearne is the main point of contact for the role.
Oct 07, 2026
Full time
Marketing Manager IT Networking & Security Ideal Candidate Location - 1 hour of Coventry - Hybrid Working Birmingham, Coventry, Northampton, Leicester, Rugby, Stratford, Warwick Up to £55,000 Basic Salary + Bonus + Other benefits Are you a full mix B2B marketing professional with experience working in the IT & Technology field? Do you have hands on experience in campaign management, content production, website maintenance & development, AI leveraged marketing operations? Are you keen to work for a fantastic company that is going through a period of renewal and expansion? Do you enjoy lead generation marketing and being rewarded for the ROI you help generate? If you can answer yes to the above, this is a role for you! Our client is looking for a driven Marketing Manager who wants to get hands-on and really get stuck into this brilliant company's digital revamp. Your Role as a Marketing Manager: A hands-on senior role in a small marketing team, where most of the marketing output is produced in-house rather than via agency. Responsible for producing content and materials: web content, sales and customer collateral, case studies, web news stories, customer newsletters, factsheets and product release notes for direct and channel sales. Responsible for keeping product manuals, FAQs and other customer-facing technical content current and fit for purpose. Responsible for managing and extending integrated direct marketing campaigns: building contact lists, defining message sets, producing and automating campaign messages and workflows, and analysing performance. You will be accountable for the quantity and quality of leads generated. Responsible for the ongoing maintenance and development of the company's websites and microsites, including content publishing via WordPress and AI-supported HTML/CSS/JS, ongoing design improvement, SEO, PPC optimisation and LLM citation strategy. Web leads are the key route to the company's growth objectives. Responsible for building and maintaining a library of AI tools and workflows that multiply the team's output, such as writing and design engines, research tools, campaign generators and performance analysis. This is expected to be a significant differentiator in the role. Monitoring, analysing and reporting on campaign, website and content performance, using the data to improve lead generation, conversion rates, content effectiveness and sales support. Contributing to social media campaigns and to the overall direction of the web presence, with scope to take on more of this responsibility over time. Contributing to product strategy and product management, including analysis of market segments, geographies, pricing, channels and technologies, and developing tactical plans to position the products. On a more occasional basis: major content projects for new products and market initiatives, advanced animated sales presentations and webinar material, and material supporting partner marketing, PR, lobbying, advocacy and events. Working as part of the company's senior team. In the short term, you are likely to become either the strong number two to the marketing lead or the lead yourself. Ideal Background for the Marketing Manager Position: 5 years+ B2B marketing experience with technical products and services, ideally within IT networking, security or associated sectors. Demonstrable hands-on use of AI in marketing; not occasional drafting, but specific examples of tools or workflows you have built and what they changed. A fluent copywriter with a solid portfolio, able to quickly absorb a technical proposition and turn it into clear, impactful messaging. Real expertise in one or more of copywriting, graphic design and digital marketing, with solid skills across the wider marketing mix. A proven ability to contribute to marketing strategy, with a track record of measurable campaign success. A rigorous, structured and data-driven approach to complex problems, including drawing well-judged conclusions from market assessments. This is likely, but not necessarily, backed by a strong degree. Highly organised and self-sufficient, bringing your own process and discipline, with a track record of delivering on commitments. A direct, confident communicator, written and verbal, who says what they think, backs it up and can deliver uncomfortable information clearly. A strong team player with the drive, energy and tenacity to thrive in an entrepreneurial SME rather than a large corporate environment. Right to work in the UK without sponsorship. The Company recruiting for the Marketing Manager: A UK-headquartered technology company developing specialist IT products for niche technical markets. Established for over 20 years, with customers in over 150 countries; more than 90% of sales are outside Europe, with the USA a key market. Their flagship product is the world leader in its niche, with significant growth opportunities in education and other high-value sectors worldwide. Run as a true marketing-led business, with a CEO who has vast experience in B2B strategic marketing. Going through an exciting period of renewal and expansion, including new ventures in edtech and AI-driven business automation. A proven track record of developing people quickly and rewarding outstanding performance. The Package for the Marketing Manager: Up to £55,000 Basic Salary Half-Yearly Performance Bonus Hybrid Working Pension Scheme Clear Career Progression into Marketing Leadership Additional Company Benefits Please apply for this job online if you are interested and feel you fit the above criteria. John Ahearne is the main point of contact for the role.

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