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Sales and GTM Strategy Analyst Rate: 520 - 550 a day (Inside IR35) Location: Southampton Working Pattern: 3 days a week on-site, 2 days remote Duration: 3 Months Clearance: BPSS, SC would be preferred but not essential A leading defence technology consultancy are seeking a Sales and GTM Strategy Analyst specialising in market, competitor, and commercial analysis to support their transformation programme. This role will focus on understanding the external landscape and evaluating our sales and go-to-market (GTM) strategy in the context of competitor behaviours, customer trends, and market evolution. The successful candidate will turn complex market signals into actionable insight to support strategic decision-making and ensure we are positioned competitively. Key Responsibilities Analyse current sales and GTM strategy, identifying areas of alignment, misalignment, and opportunity. Conduct structured assessments of competitor offerings, positioning, pricing, routes to market, and partnerships. Build market intelligence models that monitor industry trends, customer buying patterns, and emerging technology shifts. Provide recommendations to strengthen market presence, differentiation, and commercial approach. Work closely with Sales, Strategy, Marketing, and Product teams to validate insight and shape business outcomes. Support broader transformation activities including requirements gathering, process mapping, and stakeholder workshops. Prepare well-structured reports, dashboards, and presentations to inform executive decision-making. Operate as an independent, proactive analyst capable of driving their work with minimal oversight. Experience & Skills Required Experience as a Business Analyst working in market analysis, competitor intelligence, commercial strategy, or GTM-related projects. Strong understanding of technology markets, ideally within software, digital services, or advanced engineering sectors. Ability to interpret complex market data and create structured insight that influences strategic decisions. Familiarity with software products, IT services, and licensing models. Strong Office 365 and Visio capability essential. Confident communicator able to engage senior stakeholders and extract information effectively. Exposure to defence and national security markets is advantageous. Demonstrated ability to work independently and manage multiple analytical workstreams.