Job title: BD, Programmatic, Channel Management Group: Mindshare Worldwide Reports to: Digital Strategy Lead Mindshare is a media services company that accelerates Good Growth for its clients. Our company values of energy, empathy and impact bind together our diverse global family of 10,000 people from every culture and with every specialist skill you can imagine. People at Mindshare create ideas and solutions that help not only our clients, but also the industry and the world.
You can check out some of our people stories and client work and awards on LinkedIn or Instagram or hear about the company in the words of our own people here .
What We Can Offer You At Mindshare Worldwide, we offer a competitive salary package, with 25 days holiday increasing with service to a maximum of 30 days, with the option to buy an extra 5 days per year. We also have an enhanced pension scheme, Bupa healthcare, a monthly wellbeing fund and early finishes on a Friday during summer. These are just some of the great benefits we offer.
Based ten minutes from London Bridge tube station, our office has a rooftop with 360 views of London - a great space to hang out with colleagues and friends!
We also offer an extensive training programme to help guide your career development, there's a wide range of options to suit everyone at all levels of your career.
Our Values & Behaviours Our new values, of Energy , Empathy and Impact not only align with our Good Growth ambition but represent our commitment and dedication to our people, helping them grow their careers, fostering creativity, embracing humanity, and changing the world. At Mindshare we are open to difference . We believe in being open and supportive of our people and all their differences to help them succeed. Be different at Mindshare and use your difference to shape the world through media.
Our Commitment We want you to have the best opportunity to show us your skills and talents, please let us know if there is anything we can do to make the application/interview process work for you. Should you require any adjustments or if you require this document in another format, such as large print or audio, please contact .
Channel & Solutions Channel & Solutions exists to evolve how we engage with clients across all things digital - where it be strategy, activation, or consultancy. For us it's about how we leverage and integrate our capabilities, tools and people to drive growth for clients. We understand that setting up and optimising media isn't enough, we need to understand the eco-system that influences true business performance, and the role media plays in influencing that and be able to adapt it to drive stronger business outcomes. As part of Channel & Solutions, there is a collective of Channel management (media activation), Channels Strategy (solutions building) and Channel Development (capability enrichment).
The Role The Business Director role is a senior role that required to deliver best in class global/regional Programmatic marketing and media solutions for key global clients . You must be digitally ahead, connected, diplomatic, pro-active, and solution oriented.
The successful BDs role will be to lead the EU Hub which will deliver digital activations across Programmatic. The BD will drive digital activation workstreams and best practice that impact the EU and wider global markets across several client b usiness units .
The successful Activation BD will be someone that is solution orientated, proactive, able to work colla boratively with teams, clients, agency partners and MS teams. Experienced in working across multiple markets, across different cultures and able to operate at both a macro and micro level when looking at best-in-class digital activation. They will take pride in their work and always strive to elevate the quality of what they do and be above to drive channel experts to deliver sophisticated solutions that drive client value. You will have a proven track record in managing, leading, and inspiring a team of cross channel and planning specialist s . You will be expected to demonstrate your Digital expertise to help drive world-class delivery of Programmatic solution s forward whilst also being comfortable with managing all elements of a soft P&L. The ideal candidate will also have the ability to comfortably discuss the impact of digital activity and possess the skill to cross-sell and up-sell other digital channels to help grow our clients' business.
Reporting Structure: The role will also hold a seat on the channel solutions Leadership Team and will report directly to Digital L ead, you will work very closely with other BDs, Operations, Partners, Managing Partner as well as the department head
The Ideal Candidate As a leader, you will have a proven track record in managing, leading and inspiring and integrating specialist teams from across the business and within the client. Each proposal may be different and require different stakeholder engagement, therefore a wide understanding for the digital eco-system is paramount.
You will be expected to be able to demonstrate Digital expertise that covers across the wide Programmatic practice whilst also engaging further to incorporate content and creative impact and the role of deep insight and analytics to inform decisioning .
Internally you will be responsible for all elements of a soft P&L, identifying and growing opportunities for the client and the agency. The ideal candidate will also have the ability to comfortably discuss the impact of digital activity and possess the skill to cross-sell and up-sell other digital channels to help grow our clients' business.
Role Responsibilities
- Cross Channel digital execution lead for EU markets
- Day to day senior contact point for cross channel execution Programmatic
- Responsible for data and best practice led cross channel planning & digital direction
- Works closely with all digital strategy & planning teams EU/Global/Local , being connection point for the client in regard to EU execution
- Delivery of the digital trading model, results, and end of campaign analysis.
- Make continuous strategic and activation recommendations based on media owner's opportunities and innovations and work with the various specialists and/or local teams to ensure effective implementation.
- Connect with account teams and market leads to ensure cross-team integration and WoW consistency.
- Responsible for the Digital capability (execution) for a market/group of markets and proactive development of our capabilities.
- Establish and nurture a relationship with all key partners (Google, TTD, Amazon etc.) and in collaboration with the other BDs and Partners, develop annual JBPs and a QBR process for Mindshare Channels & Solutions
- Responsible for contribution for multichannel New Business, including but not restricted to supporting pitches, building creds, launching new products and services, upselling/cross-selling, prospecting etc.
- Surface and share great work from the team and ensuring that case studies of are regularly created.
- Integrated partnership within the GroupM Nexus community for driving channel excellence & growth
- Support Senior leadership and line manager with regular updates on up-and-coming innovation, changes to industry landscape
- Provide direct support to your Line Manager and Head of, Business Director(s), Account Director(s) and wider team.
- Full accountability for talent certification which will include encouraging teams to be 100% certified at all times , organize training sessions with partners when required.
- Ensure all team members have SMART objectives and development plans, tailored to their needs and these plans are being executed, reviewed & tracked
- Constantly review all our processes, test & learn, optimization, budget management and other processes to identify opportunities for improvement in effectiveness or efficiency
- Key contributor to Defining, Designing and Delivery of all processes, way of working etc. Including improving and scaling what's already in existence, creating new ways of working and eradication of old ineffective and inefficient ways of working and where possible the inclusion/development of automation to help us operate more effectively.
- Overall responsibility for the soft P&L for the group of market ( s ) assigned. Build, own and operate the Digital P&L and provide regular m onthly updates to line manager. This will also include creating an annual Business Plan and updating the New Business sales Pipeline.
- Commercially driven and forward thinking in the expansion of business opportunities, entrepreneurial in mind-set and always looking to develop incremental or new services both centrally and locally
- Competent and confident with managing media finance, agency revenue reporting, and solving any outstanding finance queries.
- Ensure the team is creating and updating account roadmaps for every client, covering testing, innovation, growth and other elements associated with the department vision.
Key Skills and Experience
- Programamtic all-rounder with proven experience and strong understanding of multiple digital media channels and topics ( online display, video, egaming , OHH etc) as well as a passionate following of new/emerging channels & technologies
- Excellent verbal and written communications skills, being able to confidently and clearly present work to clients, media owners and internal stakeholders. Experience & gravitas to 'fly solo' & present to mid to senior weight clients. . click apply for full job details