GoFlex + Extra Benefits
GoHenry is a UK-based fintech company created by parents to pioneer financial education. More recently, GoHenry moved into Europe and the US by joining forces with French fintech company PixPay and US investing app, Acorns. Together, Acorns, PixPay, and GoHenry have nearly 6 million members across 5 countries.
GoHenry offers a debit card and app for kids and teens and companion apps for the family, with in-app tools for sending money, automating allowance, managing chores, setting savings goals, giving to charity, and in-app financial education lessons where kids can watch videos, take quizzes and earn points & badges. This is all designed to help kids and teens build good money habits that will last a lifetime.
We're looking for a data-driven growth-obsessed Website and Conversion Rate Optimisation (CRO) Manager, responsible for optimising and delivering the Web & CRO strategy for GoHenry UK & US.
Reporting to the Head of Growth you will support the management of GoHenry's website strategy & CRO roadmap to deliver world-class end-to-end experiences primarily focused on new prospect acquisition with the ultimate goal of increasing conversion rates. You will be working closely with the Onboarding Director, Marketing team, Website Team, Product team, Data team, and Creative Studios.
Responsibilities
Your role will be to own the marketing website performance, evaluate, analyse, and interpret user flows, journeys, and holistic digital experiences and apply these insights to creating, implementing, and reporting on improvement hypotheses.
You will collaborate closely with the web tech lead and act as the bridge between internal stakeholders such as product, marketing, and our in-house creative team to maintain and evolve GoHenry's website performance.
You can expect to be:
- Identifying and mapping the full customer journey to enable holistic improvements and changes, supported by reporting and data-led analysis and insights.
- Coordinating with Growth, Product, and Brand marketing teams on journey mapping creating a vision and strategy for new customer pathways to conversion and cross-sell (new landing pages, product pages, blog posts, lifecycle assets, etc.) across GoHenry UK & US sites.
- Monitoring website usability and the consumer experience to improve site performance, engagement, and conversion rate acting as the key stakeholder for owning the ongoing testing roadmap to optimise on-site user journeys.
- Planning, implementing, and prioritising data-led testing at scale through A/B and MVT experiments.
- Using GA4 and our internal database to provide rich data for deep evaluation of experiments.
- Working with our SEO and tech team on overall website health from both an acquisition performance and technical performance point-of-view.
- Working with our research team and other stakeholders on qualitative and quantitative analysis and competitor/market analysis to ensure we provide a best-in-class experience for our prospects and customers.
- Playing an important role in developing our understanding of GA4 data to support website performance, user behaviour, campaign outcomes, and customer journeys to inform future marketing strategies.
- Determining testing expectations upfront based on a stable statistical model (i.e. traffic requirement and implied duration based on conversion uplift assumption or conversion uplift required based on traffic/duration assumption)
- Presenting analytics results and recommendations to a wide variety of technical and non-technical people across the business, in a way they will understand
- Working with our in-house data analytics team to ensure smooth processing and governance of analytics requests across the business, considering GDPR compliance, performance, and value.
What we're looking for
You tick each of our Website Performance Manager-must-haves:
- 3+ years of experience in managing websites, digital analytics, and CRO initiatives (preferably within B2C)
- A strategic thinker in UX/CX, with a supporting portfolio to demonstrate this
- Comfortable with CRO tools (we use Optimizely)
- Comfortable with statistical hypothesis testing
- Expert knowledge of Google Analytics
- Commercially astute and business-minded, having the company's ROI as the key driver of success.
Bonus experience
- A finance, tech, or B2C subscription background
- Experience with JIRA/confluence
- Experience with HotJar, Core Web Vitals, and Excel
- Experience with basic HTML/CSS
- Experience with BI tools (e.g. Tableau)
As a person, you are a self-starter who is motivated to kick start your own projects, welcomes challenges, seeks feedback from others, asks "How can I help" and then "How can we make this better", shows perseverance on long-term goals, and generally goes above and beyond in their work.
What's in it for you
All the essentials you would expect including a workplace pension plan, 30 days of holiday (including public holidays), & great company events local & abroad!
We also provide:
- An excellent Induction & onboarding program with ongoing learning & development throughout your career
- GoFlex - flexible working that lets you choose how (& where) you work best (Office / Home/ a mix of both)
- Family-friendly leave policies
- Flu Jab
- Death in service - 4x your annual salary from month 1
- Enhanced maternity and paternity leave
- Westfield Cash Health Plan (for you & your children) & Westfield Rewards (discounts at over 600 retailers)
- Westfield surgery plan after 3 years of service
- Salary Sacrifice options
- Choose your own equipment