About Us
MAGNA is the centralized IPG Mediabrands resource that provides strategic investment and media intelligence for agency teams and clients. We utilize our insights, forecasts and strategic relationships to provide clients with a competitive marketplace advantage.
MAGNA harnesses the aggregate power of all IPG media investments to develop go-to-market strategies, designing unique partnerships to drive maximum value for our clients.MAGNA has set the industry standard for more than 60 years by predicting the future of media value. We publish more than 40 annual reports on audience trends, media spend and market demand as well as ad effectiveness.OUR PURPOSE + VALUES:MAGNA infuses the organization with knowledge that empowers better decision-making. We are a team of experts across five key competencies who support IPG cross-functional teams through:1. Partnership2. Enablement3. Accountability4. Connectivity5. Education
Role Description
This is an exciting opportunity to join the MAGNA EMEA Team in London as a Director, Standards & Investment Products on a 12-month fixed term contract. This is a role that has been built to address the challenges we are seeing around brand safety, viewability, fraud, verification, as well as other issues faced with digital media. As part of this role, you will lead the strategy to develop media solutions that meet the standards created, and where applicable to build products that are able to activate the foundational digital standards strategy.
As Director, Standards & Investment Product, EMEA, you will report into the Magna Managing Partner, EMEA.
Key Responsibilities
The role will lead strategic direction and product development for Digital Standards in the region, and will focus on the following key areas of responsibility:
- Develop and maintain long term brand hygiene strategies for key regional clients.
- Work closely with verification partners to ensure that their product development roadmap is aligned with our future facing standards strategy.
- Ensure the correct internal systems and processes are in place with the agency teams to maintain standards.
- Ensure brand hygiene guidelines are implemented within regional and local partnerships, and have a pro-active process in place to deal with any violations of terms.
- Develop internal products that allow us to regularly audit our partners, and ultimately provide a more transparent view of our partner ecosystem to our clients. Lead the rollout of these new products at a regional level, and present findings to clients and internal teams when applicable.
- Work with the local Magna leads to ensure that any product rollout out is implemented consistently across the region.
- Partner with the accountability teams to ensure that any incremental value that is driven by our standards approach is quantified accordingly.
- Identify, embed and activate collaborative projects in our media partnerships that enhance our working relationship with our key global partners.
- Own the learning agenda around media standards, and work closely with regional and local L+D to ensure that the region is upskilled in this area.
- Work with Industry bodies on ensuring the latest certifications are completed, as well as collaborating to ensure a sustainable future for digital advertising. This includes organisations such as the IAB, JICWEBS and EACA.
- Input into the Kinesso product roadmap to ensure the media standards strategy is applied consistently across IPG.
- Guide client leads, and commercial teams on how we should be pricing media standards expertise/project-based work in any client staffing plans.
- Work closely with the comms team to identify external speaking and written opportunities. Represent IPG at industry events where a relevant speaking opportunity exists.
- Create or contribute to communication strategy to ensure that all the appropriate people are informed when there is a major brand safety risk. Ensure that a pro-active approach to acting in accordance with client's direction is in place.
- Work closely with the new business team to ensure that we are presenting the most relevant media standards solution in pitches
Desired Skills & Experience
- You have previous Media planning and buying experience.
- You have proven ability to develop and maintain strong professional relationships with clients, colleagues, industry bodies and partners.
- You have a strong understanding of the digital ecosystem with a good knowledge of the global digital platforms and their products.
- You are a logical thinker who can build strategies and products from scratch.
- You have a good understanding of the ad verification space.
- You have experience of having worked on media standards in previous roles.
Employee Transparency
At Mediabrands and Kinesso, we celebrate difference and believe this makes us stronger. Mediabrands and Kinesso are equal opportunity employers and committed to championing an inclusive culture that provides a sense of belonging for all our employees. We do not discriminate against any applicant based on age, disability, race, colour, ethnicity, national origin, gender, sexual orientation, gender identity, religion, belief, marital status or any other characteristic protected by law.
Please reach out to our Talent Inclusion Specialist Jess at if you would like to have a confidential conversation regarding any adjustments that would ensure our recruitment process is accessible for you. Please note requesting a reasonable adjustment will not affect your application.
THE PERKS
We aim to provide all our people with a supportive and fun work environment where you can develop your full potential and benefit from the broad range of opportunities within the agency. When you join us, we want to make sure you feel valued - and that you are rewarded for your fantastic work. So, we also offer a range of benefits:
Flexi-leave, with 25 days annual leave to be taken as minimum. In addition to your holiday entitlement, the office usually closes between Christmas & New Year
- Free breakfast and free lunch
- Early finish Fridays
- Core Hours (Mon-Thurs, flexible start/finish times)
- Retail discounts
- Electric vehicle salary sacrifice car scheme
- Wellbeing programme, including Headspace & flu jabs
- Interest free season ticket loan
- Paid time off for Volunteering
- Group Income Protection
- Life Assurance
- Private Medical Insurance or Health Cash Plan (dependent on level)
- Group Personal Pension Plan with matched contributions from 3-6%
- Generous Parental Leave & Pay
- Independent mortgage advice
- Financial education
- Employee Assistance Programme
- Free eye tests
- Flexible benefits including Dental, Travel insurance, Cycle to Work, Gym Discounts and many more!