Head of Marketing Marketing & PR London Hybrid Remote

Head of Marketing-PURE Life Experiences (B2B Luxury Travel Exhibition)

Position Type: Permanent, 4 day working week (4 day working week for 5 days' pay!)

Working Pattern: Hybrid - 3 days in the office (Shepherds Bush), 1 day from home &every Friday is non working day as standard

Who we are:

We are This is Beyond. A fast-moving, fast-thinking and vibrant London-based B2B events company. We have grown from an ambitious start-up to a worldwide leader in creating both innovative and ground-breaking B2B events. We are considered thought leaders in the luxury travel industry, making a real impact by defining specific travel genres and building passionate communities around them.

Today our portfolio is made up of both revolutionary and category-smashing global travel trade shows, along with a fast-growing luxury membership club for the who's who of luxury movers and shakers. We are obsessive about curating just the right crowd because there's no substitute for great chemistry. Plus, we're allergic to boring formats. So, expect exclusivity, expect inspiration, expect imaginative, immersive experiences that don't feel like work! That's exactly why they're great for business.

The role:

PURE Life Experiences is the world's leading travel trade show for the high-end
experiential travel community, held in Marrakech. More than a meeting place; PURE
brings together 1,700 like-minded people renowned for producing the most immersive experiential travel products in the world.

Reporting to the Event Director of PURE Life Experiences, t he Head of Marketing will act as the prime guardian of the PURE brand, g athering client insights from relationship managers and combining this with industry insight to lead on the main PURE brand campaigns and potential brand extensions, developing both the brand and global reach of PURE.

To be successful in this role you will need a passion for brand and show you can u phold a deep passion for the PURE brand and ensure all marketing activities align with the brand's values and mission. Supporting the Event Director's show strategy you will e nhance the PURE brand through the development of multi-functional digital marketing campaigns that drive web traffic, social media engagement and client acquisition.

What you will do:

• Developing and executing marketing strategy : Support the Event Director
  on developing tactical long-term marketing strategies aligned with the show's
  objectives, target audience and budget. Work with the Marketing Manager to
  identify key marketing strategies, developing show campaigns and setting
  measurable goals.
• Brand Management : Be the custodian of the brand, overseeing the development of creative event campaigns, ensuring brand consistency and integrity.
• Creative Campaign Development: Lead the conceptualisation and support the Marketing Manager in the execution of innovative and engaging marketing campaigns, to differentiate the show as a true disrupter in a competitive market and increasing the brands reach.
• Team Management: Oversee and guide the Marketing Manager and the marketing team, providing direction, support, and feedback to ensure effective teamwork and individual development.
• Collaborate with the Marketing Manager to craft an annual marketing strategy
  that amplifies the PURE brand and boosts market share, aligned with the show's
  long-term vision set by the Event Director.
• Forge strong internal relationships with internal sales teams, gathering valuable customer feedback to cater campaigns accordingly.
• Cultivate external industry relationships, staying ahead of trends, changes, andemerging opportunities.
• Oversee the process of the production of collateral for all key milestones from booking forms to sponsorship documents ensuring flawless execution
• Mastermind the thought leadership programme, working with the Programming Manager, coordinating speakers and campaign needs for a powerful impact
• Drive digital initiatives, working with the Marketing Manager on the strategy for content, web presence, and engaging social accounts.
• Analyse web metrics to glean insights, working with the digital team to enhance online engagement and outreach through SEO and UX analysis
• Report on campaign successes and market intelligence for informed decision-making.
• Discover and pursue exciting brand partnerships and sponsorship prospects.
• Collaborate closely with the CRM Manager and Marketing Manager to gather and analyse mailing analytics, driving continuous improvement.

What you will need:

• Extensive experience in a leadership role within marketing
• Strong brand management expertise and a passion for brand guardianship
• Proven track record in developing and executing marketing strategies
• Comprehensive knowledge of the marketing mix and experience across multiple channels
• Deep understanding of marketing in the high-end travel sector is desirable
• Excellent written and verbal communication skills
• Strategic thinker with the ability to thrive under pressure and achieve new goals.
• Excellent interpersonal skills and the ability to foster camaraderie within the team.
• Proactive and innovative mindset, bringing new ideas to the table.
• Flexibility to adapt within a small team.
• Proficiency in relevant marketing tools and software.

Benefits: Pension, 4 day working week (no working on Friday). Hybrid working (3 days in the office per week), ongoing learning & development, social events &travel opportunities.

This is Beyond is an equal opportunities employer. We are committed to diversity and inclusion. We prohibit discrimination and harassment of any kind based on race, colour, sex, religion, sexual orientation, national origin, disability, genetic information, pregnancy, or any other protected characteristic.

Corporate culture is essential to allow the organization to differentiate itself. In terms of image on the one hand, it has strengths both internally and externally to consumers. It is indeed a source of cohesion and motivation of employees and it limits conflicts. With customers, it conveys a positive image and can develop a feeling of closeness to the company or even become a criterion of choice.

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