Director - Corporate Reputation

  • Edelman
  • Jan 06, 2024
Full time Advert / Media / Entertainment

Job Description

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead, act with certainty and earn the lasting trust of their stakeholders. We develop powerful ideas and tell magnetic stories that move at the speed of news, make an immediate impact, transformcultureand spark movements. Since our founding in 1952 by Dan Edelman, we have remained an independent, family-run company.

Edelman owns specialty firms Edelman Intelligence (research) and United Entertainment Group (entertainment, sports, experiential), a joint venture with United Talent Agency. Visit for more information.

About the Team

We are London's leading Corporate Reputation team. We create commercial value by delivering campaigns and advisory work for companies and brands that operate in the full glare of the public spotlight and whose reputations shape their businesses.

We have deep industry expertise and advise on integrated media strategy, digital and content production, crisis planning & response, litigation & legal affairs, employee engagement & advocacy, research & analytics, capital markets and government affairs.

The team includes more than 80 consultants specialising in all areas of corporate reputation and includes former journalists, senior in-house practitioners, government advisors and industry specialists as well as dedicated sector experts.

We take pride in delivering exceptional work for our clients but, at our core, we are a non-hierarchical team who like to spend time together in and out of the office. We are relentlessly collaborative, and supported by leadership who champion and celebrate our collective achievements.

About the Opportunity:

As aDirectorin the Corporate practice, working on our largest client you'll have the opportunity towork withsome of the best talent Edelman London can offer. You'll lead the corporate reputation and earned media strategy for one of the world's top five most admired companies, and one of Edelman's largest, most dynamic global clients.

Account specific responsibilities:
  • Advise Communications leaders and C-level executives on industry-leading corporate reputation programmes, develop integrated campaigns, and thought leadership in a fast-paced environment
  • A proven Corporate and business media strategist, with solid editorial relationships, deep expertise in UK media and knowledge of the international and EMEA media landscapes to shape and steer corporate media relations strategies with strong points of view
  • Stay well informed and connected sharing knowledge and council that supports clients in communicating their positions to business critical stakeholders
  • Develop and hold a strong understanding of the client's business and issues and how to communicate and execute strategies in service of business and brand objectives
  • Build solid client relationships and provide strong coordination for client work and teams
  • Identifying potential leads and areas of growth within existing clients as well as broader opportunities from a prospecting perspective
  • Writing PR proposals and other strategic communications materials to grow existing accounts
  • Active participation in new business pitches including developing RFI / RFP proposals and formal pitch meetings
  • Manage team, developing junior team members, and line management responsibilities
  • Full responsibility for overall financial management - forecasting, hours allocation for team members, project & plan budgeting, managing servicing levels.
  • Work in partnership with existing senior team to advance the commercial objectives of the business
  • Support and develop Edelman's IP and marketing initiatives, helping to develop our position in the market and maximising the role of the Edelman Trust Barometer for existing and potential clients
The ideal candidate for this role will have/be:
  • A background in corporate PR/reputation management for UK and international businesses
  • An understanding of how Corporate Reputation intersects with other communications disciplines, including Public Affairs, Financial and Consumer
  • Experience in handling complex client issues and an ability to provide senior clients with clear, confident, and well-informed strategic counsel under pressure
  • Strong commercial awareness and negotiation skills, with an ability to deliver a project against budget and deliver results
  • A track record of handling complex stakeholders with ability to influence decisions
  • Capability to think and apply solutions quickly
  • Strong communications skills, verbal and written
  • Strong knowledge of international business media landscape and digital platforms with network of contacts
  • Experience of multi-market coordination, working within integrated teams and across practices
  • Creative, ambitious, entrepreneurial with good initiative, strong organisation and attention to detail
  • Passion for networking, both internally and externally, to develop contacts and generate new thinking and ways of working

Edelman is a global communications firm that partners with businesses and organizations to evolve, promote and protect their brands and reputations. Our 6,000 people in more than 60 offices deliver communications strategies that give our clients the confidence to lead and act with certainty, earning the trust of their stakeholders. Our honors include the Cannes Lions Grand Prix for PR; Advertising Age's 2019 A-List; the Holmes Report's 2018 Global Digital Agency of the Year; and, five times, Glassdoor's Best Places to Work. Since our founding in 1952, we have remained an independent, family-run business. Edelman owns specialty companies Edelman Data & Intelligence (DxI) and United Entertainment Group (entertainment, sports, lifestyle).

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