Job Description
Discovery is at the centre of everything we do. Wherever you find us around the world, if you can think of a product, you can probably find it in our stores. We are part of the TJX Family which includes TK Maxx, and Homesense in Europe and the UK and across the rest of the world you will find us as TJ Maxx, Marshalls, HomeGoods, Sierra and Winners. With variety comes plenty of surprises-our environment is ever-changing, and that's just how we like it. Every day is an opportunity to discover something new about our business, our partnerships and even something exciting about yourself. Are you ready to Discover Different?
Working within the Centre of Expertise (COE) for Media, the Media Manager is responsible for ensuring we deliver best-in-class paid-for media and digital campaigns for TJX Europe, maximising efficiency and effectiveness to deliver against KPIs.
The media manager role is an exciting and varied management role, responsible for ensuring that TJX media and digital reaches the right people in the right place at the right time.
Reporting to the Manager of Media, the Media Manager will own media planning and collaboration across agency, COEs and support market teams in activating omnichannel media & digital campaigns across Europe.
The Media Manager will work closely with our agency, market and Finance teams to ensure budgets are managed, tracked and communicated effectively to deliver against KPIs.
The role will also partner with our Media Auditor to perfect media investment decisions and support the management of our media related commercial contracts, KPIs, rebates, training and reporting.
The Manager will be a source of media & digital expertise, actively researching and embedding innovations within media, digital, data and technology, and driving an ongoing internal education programme to grow brand awareness and drive traffic to deliver profitable sales.
The role requires somebody who is highly collaborative, comfortable working with a broad stakeholder network across Europe, is highly numerate and has a good understanding of media, digital, data and its implications for advertising.
Key Responsibilities
Drive pan-European media campaign planning, partnering with COEs and country marketing teams to plan best-in-class media campaigns, in line with business goals and priorities
Responsible for strong media campaign integration from brief through to activation, ensuring great creative and strategic media fit and clear KPIs
Partner with Performance Media & Media Effectiveness to maximise overall impact of media budgets, plans and initiatives
Partner with Insight & Analytics to ensure we are leveraging data and insight to its full potential
Implement paid-for Pan-European partnerships, digital and social media campaigns, working with COE, country marketing partners
Drive the adoption of digital media and data and educate TJX on industry developments
Build key external partner relationships with European partners and identify future media opportunities
Manage media and digital learning agenda, to increase media effectiveness and ROI
Support country marketing teams in embedding and measuring omnichannel and digital strategies and tactics within the media plans throughout Europe
Develop stakeholder materials, reporting for media team, Brand and Marketing team and senior stakeholders
Partner with legal teams to ensure campaigns are compliant with regulations across markets
Support the Manager of Media with budget management, including PO management and budgetary planning to keep costs under control and optimise performance
Present media plans to large audiences of stakeholders, adapting style to audience
Manage external agency relationships, ensuring a high standard of work across all teams
Partner with Performance Media and Country Marketing to ensure that the brand vision is delivered and marketing metrics are achieved in omnichannel markets.
Support on the management of media audits, media related commercial contracts, KPIs, rebates, training and reporting, to help improve media investment decisions.
Team, Agency and Relationship Management
Day-to-day management of agency account teams (Account Directors, Account Managers)
Support the Manager of Media in setting clear objectives and own the outputs for media campaigns (a team of c. 40 people across agencies)
Manage senior stakeholder relationships - 'Manager of' level and above
Build and develop strong relationships with key business partners within Media, Brand and Marketing, cross-functionally within Europe and with global media teams
Ensure all agency employees complete TJX inductions and have access to key reporting, brand insights
Key Skills, Knowledge & Experience
Professional experience in media planning, strategy or marketing campaign planning, ideally from a marketing agency or within an in-house COE role
Experience with planning end to end media campaigns, retail experience a plus
Solid project management skills with the ability to influence stakeholders and manage to tight deadlines
Great interpersonal, stakeholder management skills ideally gained across regional or global or matrix structures
Experience in managing media and/or marketing agencies to deliver results
Media, social and digital expertise, able to take complex medua concepts and present simply
Strong drive for results, able to connect work to business KPIs
Solid digital, data, omnichannel knowledge and credible media expertise
Experience of working with media, analytics and digital software and services
Ecommerce, app marketing experience a plus
Proven ability to effectively plan and manage to tight deadlines
Flexible, able to find solutions in uncertain or unknow circumstances, comfortable working 'in the grey'
Highly numerate and confident with data, able to manage budgets effectively
Strong analytical skills and experience with marketing reporting and data manipulation and analysis.
Highly organised, with the ability to manage multiple workstreams in an efficient manner
We're open to receiving applications from people looking for fixed term or permanent contracts
Come and Discover Different at TJX. From opportunity and teamwork to growth, we think you'll find that it's so much more than a job. When you're a part of our global TJX family, you have the full support of a diverse, close-knit group of people dedicated to finding the greatest deals and fantastic style. Best of all? They have a lot of fun doing it.
We care about our culture, but we also prioritise the important things like competitive salaries, solid benefits and plenty of room to grow in your role. It's our way of empowering you to make your career here.
We consider all applicants for employment without regard to age, disability, gender, gender reassignment, marriage and civil partnerships, pregnancy and maternity, race, religion or belief and/or sexual orientation.