Job Description
Company description
Location: London (Hybrid working)
Employment Type: Permanent, full time
Solution bringers. Day makers. Extra milers. We are the AA. And we keep everyone's show on the road. There for our members wherever and whenever they need us, we're always ready for anything. That's why, for over 100 years, we've continued to evolve and adapt. Today, as the nation's number one motoring organisation, we offer a range of excellent products and services to millions of customers. As a Digital Tagging & Implementation Specialist, you'll always go the extra mile for our members. In return, we'll go the extra mile for you, with excellent training, support and development opportunities.
This is a fantastic time to join the AA as we continue to evolve our Digital journey and an exciting opportunity to build a long-standing career within Digital.
This is the job
Joining the AA as our Digital Tagging & Implementation Specialist, you will be responsible for providing crucial tagging and implementation to enable effective report and data analysis for web and app.
You will work closely with key stakeholders to deliver end-to-end tagging from providing briefs to developers for data layer updates, implementing tags and conducting testing to ensure data captured is accurate.
We are looking for someone who has strong tag management experience within Digital and Data but also someone who has keen eye for continuous improvement to drive consistent efficiencies.
What will I be doing?
- Implement tags via Tealium iQ and EventStream
- Ensure tagging and implementation is fulfilled across all existing and new products
- Work closely with the product scrum and development teams across web and app
- Use JavaScript to enhance and improve data collection
- Be responsible for driving efficiencies across tags and pixels by monitoring data/tag quality and investigating, troubleshooting, and resolving issues/discrepancies
- Produce and maintain documentation on tagging and the datalayer across products/journeys looking for opportunities and improvements by reviewing existing systems and processes
- Ensure as a business, we remain compliant with regulatory standards and best practices by also keeping up to date with the latest requirements and general tagging standards
What do I need?
Essential:
- Proficient experience across tagging, implementation, data layers and digital data within a commercial environment
- Experience of working directly with tag management solutions i.e., Tealium iQ, Google Tag Manager etc.
- Both experience and understanding of Google Analytics data, Universal Analytics, Google Firebase and GA4
- Excellent communication skills with ability to talk to both technical and non-tech savvy individuals including Senior Leaders, Executives and Directors to drive digital change
- Knowledge of regulatory standards across tagging and web/app and passionate to drive a 'deliver through excellence' best practice
- Prior experience working with JavaScript, particularly an ability to write JavaScript queries
Additional Information
We're always looking to recognise and reward our employees for the work they do. As a valued member of The AA team, you'll have access to a range of benefits including:
- Diverse learning and development opportunities to support you to progress in your career
- 25 days annual leave plus 8 bank holidays
- Free AA breakdown membership after 12 months, 50% discount in your first year
- Discounts on AA products including car and home insurance
- Employee discount scheme that gives you access to a car salary sacrifice scheme plus great discounts on healthcare, shopping, holidays and more
- Worksave pension scheme with up to 7% employer contribution
- Dedicated Employee Assistance Programme
Plus, so much more!
We're an equal opportunities employer and welcome applications from everyone. The AA values diversity and the difference this brings to our culture and our customers. We actively seek people from diverse backgrounds to join us and become part of an inclusive company where you can be yourself, be empowered to be your best and feel like you truly belong. We have five communities to bring together people with shared characteristics and backgrounds and drive positive change.
