Go-To-Market Manager

Role: Go-To-Market Manager

Salary: Upto £90k basic plus bonus and benefits

Location: London

Job Type: Fixed Term Contract (12 months)

Our client is the leading provider of drug, device, company, clinical trial and market intelligence for the pharmaceutical and BioTech markets and are looking for a Go-To-Market Manager, for their Regulatory portfolio. You will develop, manage, and execute the GTM launch plan for product enhancements and new product launches to ensure cross-functional alignment and internal readiness. The GTM Manager will support product positioning in the market, while driving sales enablement, client services and editorial awareness, and assist marketing strategies to drive growth and retention.

The selected candidate should possess either expertise in the Pharma/Biotech industry, or alternatively a robust demonstrable Go-To-Market Manager background with a willingness to learn a new industry.

Responsibilities

• Work with broad cross-functional internal teams to ensure GTM tracking of dependent stakeholder readiness plans including, reporting key milestones status, risks and contingency planning and issue escalation as necessary.
• Lead and facilitate meetings with key stakeholder groups including Product Management, Marketing, Client Services, Sales, Sales Specialists and Analysts/Editorial teams to gather requirements, gain internal alignment on GTM program development and ensure executional delivery.
• Lead internal communication flow, serve as a liaison, and coordinate cross-functional teams to ensure launch readiness.
• Develop a deep understanding of the market problems of various industry segments and user personas and effectively position and communicate how and why product features and functionality address and overcome those market problems for our customers.
• Lead the creation and maintenance of value proposition materials, such as product demonstration scripts, customer facing product presentations and content for marketing collateral.

Qualifications

Program and Project Management Experience:

• Proven track record of commercial success in evolving products and growing revenue into new markets, regions, segments, and customer types.
• Experience in new customer go to market methodology and customer retention strategy, ideally in the information services industry.
• Excellent communication skills with the ability to communicate at all levels of an organization internally and externally.
• Have an understanding of competitor products and market trends would be a bonus.
• Strong organizational, analytical and management skills, with the ability to balance multiple projects successfully and efficiently.
• Proven track record of taking ownership and driving results.
• Knowledge or experience of key stakeholder function in sales, sales enablement, product marketing or product management.

The ideal candidate will also:

• Take a data-driven approach to GTM planning and execution, encouraging evidence-based improvements to strategies and processes.
• Apply creative problem solving and proactively propose new approaches to better meet both customer and internal stakeholder needs.
• Be a team player who brings a sense of positive energy and the ability to influence, inspire and motivate cross-functional partners across the organization.
• Work independently with minimum supervision and in a collaborative team environment.