Job Description
About us:
Were born and bred in Glasgow. Our business was founded on the Clyde back in 1864, and were still here today. We are proud to roast exceptional coffee for thousands of cafés and hospitality businesses across the UK & Ireland.
Our workforce has grown to over 200 to support our expanding customer base, product range and service offering. We count some of the industrys leading talents among our staff, from green coffee buyers and roasting technicians, to barista trainers and field engineers.
Do you want to join our team of top talent in an exciting and industry-leading organisation? Read on!
Position: Digital Marketing Manager
Location: Glasgow, Head office
Job Type: Full time, Permanent
Salary: £36-40,000pa
Benefits: Annual bonus, 28 days annual leave increasing with length of service plus 4 public holidays, medical cash-back programme, free on-site parking, staff discounts and more!
The Role
An exciting opportunity has arisen within Matthew Algie to apply for the position of Group Content & Social Media Manager on a full-time, permanent basis. In your new role, you will boost the companys digital presence within the market and drive a significant increase in relevant B2B engagements and enquiries for the core channels we operate in. These include Cafes, Convenience, Retail, Hospitality and Workplace.
Key Responsibilities:
Development and delivery of the lead generation and content strategy - aligned to brand marketing and sales channels objectives
Responsibility for all content, maintenance and performance of our lead generation websites
Developing search-optimised websites and landing pages using a CMS
Agency management and liaison for broader development work (within agreed budgets)
Keyword research and website optimisation to fulfil SEO purposes
Delivery of a rich stream of blog posts, ezine, press release and whitepaper content
Working with our in-house Brand/Design team and agencies to create engaging media to be used across all digital communication channels
Growing the number of engaged fans, followers, and subscribers for each social channel via paid and organic campaigns and creative ideas.
Act as a social media advocate and brand guardian, providing social media guidance/ knowledge to the wider team as required
Refinement and growth of email databases (with GDPR compliance)
Experience:
To be successful in your application, it is essential that you have proven and measurable experience in a wide range of marketing skills including digital content creation, B2B lead generation techniques, Google Analytics, WordPress and more. You will be educated to degree level in a relevant subject, or experience commensurate to.
Skills / Knowledge:
A self-starter who will get on with the job (while aligning to company policies and brand values)
Well-read on digital marketing trends and techniques & proactive in imparting such knowledge
Investigative and tenacious able to pull a compelling story together from multiple sources
Outstanding copy-writing skills, suited to any given context
Knowledgeable in B2B online lead generation techniques (SEO, Paid Search etc)
Working knowledge of website content management systems, email marketing tools, and social media platforms
Budget management and agency management skills
Ability to analyse and interpret data
Solid commercial understanding and evaluation skills
Able to multitask and work to multiple deadlines
Excellent organisational and time management skills in a fast-paced environment
Personal Attributes:
Articulate and a strong communicator
Confident and comfortable working individually or as part of a team
Strong degree of emotional intelligence
A passion for customers and growth
Willing to go over and above when required
Positive, proactive and courage of their convictions
Mentality of evaluation and focus on return on investment
Solution focused and always willing to go the extra mile
Proactively seeks innovative ways of working
Enjoys a challenge
Application
If this sounds like you, then you could be the right fit for us! Please click APPLY, upload your CV and well be in touch as soon as we can.
Thanks, from the Algie
Equal Opportunities:
We are committed to promoting equality of opportunity for all staff and job applicants. We aim to create a working environment in which all individuals are able to make best use of their skills, free from discrimination or harassment, and in which all decisions are based on merit.
Our selection for recruitment does not discriminate on the basis of age, disability, gender reassignment, marital or civil partner status, pregnancy or maternity, race, colour, nationality, ethnicity, ethnic or national origin, religion or belief, sex or sexual orientation or gender reassignment status (protected characteristics).
Your experience may include: marketing executive, assistant marketing advise, assistant marketing advisor, assistant marketing agent, assistant marketing co ordinator, assistant marketing co-ordinator, assistant marketing coordinator, assistant marketing executive, assistant marketing professional, assistant marketing representative, campaign analyst, campaign executive, campaign marketer, graduate marketing adviser, graduate marketing advisor, marketing adviser, marketing advisor, marketing agent, marketing analyst, marketing assistant, marketing co ordinator, marketing co-ordinator, marketing consultant, marketing coordinator, marketing exec, marketing officer, marketing professional, marketing representative
Job Types: Full-time, Permanent
Salary: £36,000.00-£40,000.00 per year
Schedule:
Monday to Friday
Work Location: One location