Senior Digital Strategist (Maternity cover 12-14 months)

Senior Digital Strategist (Maternity cover 12-14 months)

Location: Northampton/Hybrid

Job Description:

Our established client is seeking a Senior Digital Strategist to join their team on a fixed term contract for maternity cover for 12-14 months. The successful candidate will besomeone who loves the dynamic power of the internet. You'll be able to digest data to uncover consumer insight, take the complexity of digital marketing to create a compelling integrated strategy and help their creative and account teams execute effective omni-channel campaigns.

• You'll love the insight that can be found online and will be able to formulate clear strategies
• You'll understand how culture, brands, technology and stories intersect and influence people
• You'll understand how different shopper and consumer audiences engage on different platforms and the impact that hopping between online and offline experiences has on buying behaviour
• You'll be able to map the shopper journey and identify the best paths to conversion
• Your digital strategies will be joined up with multiple components working together to deliver our client's objectives
• You'll have a good understanding of brand strategy and how to structure a compelling narrative
• You'll know when to push creative thinking and when to be pragmatic
• An excellent presenter, you'll be able to explain all aspects of a campaign in simple terms that even a luddite would understand
• Keen on measuring campaign performance, you'll help set and track KPIs and ROI
• Naturally curious, you'll constantly explore the latest marketing principles and marketing technology
• You will be dynamic and adaptable, working with a range of clients, from alcohol to FMCG
• You'll help us win new business with your digital mastery
• Your passion for digital will be contagious and everyone in the company will love your energy, enthusiasm and inspiration

Key Skills:

• At least 5 years digital agency experience
• A broad and well-rounded digital skillset, including experience with:

o Social media content strategy, community management and paid media on Facebook, Instagram, Snapchat, TikTok, Pinterest etco Google marketing platforms including Adwords and YouTubeo Digital display advertisingo Brand websites, competitions mechanics and digital sales incentive programmeso DTC ecommerce and marketplaces (like Amazon)o Experience with iInfluencer marketing and content / cCreatorso Experience with CRM systems like would also be useful

Key Words: FMCG, On-trade, Strategic Planning, Shopper retail, Digital Strategy, paid media.

FS1 Recruitment is a UK-based recruitment agency providing solutions within the Sales, Marketing and Creative fields for permanent, freelance and contract positions please contact us to discuss one of our many positions.

Our sector experience includes working with a range of business-to-consumer (B2C) and business-to-business (B2B) companies within the Communications, Technology, Media, Leisure, Consumer Goods, Retailing, Food & Drink and Health & Beauty sectors for both Client and Agency side throughout the UK.