Content Writer

Our client is looking for a Content Writer on a permanent basis to join their fun, vibrant and modern offices based on the outskirts of Leeds. Your role will be to research and write content for the company website, identify topics to be addressed, conduct research on certain topics, interview relevant experts within the business, and produce articles that are informative, accurate, concise and on-brand.

Core responsibilities

• Producing inbound marketing content for the website. This role requires thinking like a journalist or publisher to product content that is to the point. Once an understanding of the strategy is gained, there will be the opportunity to take on further responsibility to drive the production of written content and train future writers who join the team.
• Reporting to the Content Manager on production progress to ensure output targets are being met.
• Reporting on performance and effectiveness of marketing content by analysing digital performance and taking these key learnings to continually refine output.
• Supporting the Content Manager with the production of written copy for internal content projects such as the quarterly newsletter, scripting for inbound marketing videos and ambassador/brand awareness shoots.
• Supporting the Content Manager to ensure all content produced is on-brand and consistently meets requirements for style, quality, tone of voice and keywords are continually optimised.
• Support the Content Manager with continual additions and adjustments to the content calendar to ensure time and effort is focused on priority content projects.
• Supporting the Content Manager on video shoots to assist with the planning, and to contribute ideas for the creation of written and social media projects that will follow.
• Supporting the Content Manager with proof-reading and editing of content such as offline marketing material e.g. brochures.
• Collaborating with other team members (Asset Designer, Content Writer, Digital Exec, Digital Manager) to bring projects together, and assist them with their objectives.
• Support the Content Manager and Business Development Director in delivering the company's marketing strategy.

Preferred experience and skills

• Journalism graduate, public relations, or related communications field
• Experience working as a reporter or content creator
• Writing as a corporate storyteller for the company, it's essential for the individual to have proven editorial skills, awareness of writing factually and grammatically correctly. It is also essential to understand the importance of combining words with imagery and video to take engagement to the next level.
• Understands, like a journalist, the importance of remaining unbiased when writing certain types of marketing content
• Brilliant people and interviewing skills. The individual can confidently arrange face to face or video calls to subject experts and gather relevant information for marketing content
• Adaptable - able to switch between various content projects when required by the Content Manager
• Can handle pressure - able to work to fast deadlines when required
• Able to adapt to new software and programs (such as SEO and project management), particularly when working with teams within the company who are based in different countries
• High attention to detail - factual and grammar accuracy is critical as well as an eye for combining written copy with relevant and engaging imagery and videos
• Experience working with Microsoft 365 and associated applications
• Willing to embrace change and adapt to new strategies and ideas
• Enjoys collaborating and working in team environments
• Enjoys working in office environments - 60% of time needs to be spent in office if Leeds based

Hours: Monday - Friday

Salary: £25,000

Location:Outskirts of Leeds

Hybrid working available

Due to the amount of response we receive, unfortunately we are not able to give feedback to individuals, if you have not heard back within 5 days please assume that you have not been successful for the role you have applied for. By applying to this advertisement, you are hereby giving consent for Jo Holdsworth Recruitment to hold your details for a 30 day period and contact you via any method of contact you have listed on your application.

(Jo Holdsworth Recruitment - Recruitment Agency)