CRO Specialist

The People Of: Marketing is looking for a CRO Specialist to join a leading global retailer. As a CRO Specialist, you will join a talented team that is driven by digital channel growth and its overall importance to the company's future. It is a great opportunity to work for a highly reputable company that has seen remarkable growth online over the past year. This role is hybrid working either from London or Manchester.

Great things about this opportunity:

• Work with an innovative retail business that are changing the face of retail
• Lots of opportunities for career progression
• Autonomous role and a working environment that promotes innovation and collaboration
• Hybrid working to get the best of both worlds
• Have full ownership of the channel

As a CRO Specialist, you will:

• Provide an end-to-end strategy for optimisation of conversion rates
• Implement optimisation strategies across all brands of our clients in collaboration with the Senior CRO Manager.
• Plan, develop, and implement a multi-website testing and personalization roadmap
• Improve conversions for our clients' broad brand portfolio by developing and/or identifying opportunities.

As a CRO Specialist, you will have:

• A minimum of 2+ years' experience in conversion rate optimization using relevant personalisation tools (Optimizely, AB Tasty, Monetate, Dynamic Yield etc.).
• Experience and knowledge of key elements that influence conversations, such as customer journey management, website personalization, online merchandising, A/B and multitesting, customer segmentation, competitor benchmarking, etc.
• The ability to plan, run and deliver optimization projects.
• Advanced analytical skills and a working knowledge in analytics packages e.g., Google Analytics etc
• Excellent time-management , multitasking, and organisational skills
• A capability to analyze user testing results in order to drive product improvements and decision making. A particular focus on effectively calculating statistical significance.
• Previous experience in the eCommerce industry (desirable)
• Experience using HTML, JavaScript and CSS is a plus.
• Valid working rights for the EMEA

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