Global Head of Digital Marketing and Online
- Kantar Group Limited
- Nov 28, 2022
Full time
I.T. & Communications
Job Description
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. To start a career that is out of the ordinary, please apply Job Details Global Head of Digital Marketing and Online
Kantar Public, Global Marketing and Communications
Location: London, 4 Millbank Westminster
Hybrid role: minimum 3 days office based/ maximum 2 home working)
Kantar Public is a world leading independent specialist research, evidence and advisory business providing services to government and the public realm, across all aspects of public policy.
With permanent fully staffed offices in 21 countries, our specialist consultants and researchers are supported by our unique global data ecosystem providing gold standard data. We combine expertise in human understanding with advanced technologies and data science, to provide the evidence and advisory services for successful decision-making in government and organisations working for the public realm. We share global best practice through local expertise.
We have an exciting new opportunity available for a Global Head of Digital Marketing and Online. In this role, your main mission is to lead, shape and oversee the development and implementation of our Digital Marketing strategy for all owned channels. We are at an exciting point in our journey having recently completed our divestment from Kantar Group and are now a standalone global business with Private Equity backing. Kantar Public is fully purpose-led - and it is this core purpose which shapes and informs our strategy, how we serve our clients and the work that we deliver.
The role of Global Head of Digital Marketing and Online is a new Director level position within Kantar Public and would report directly into the Global Chief Marketing Officer (CMO). They would work closely with the Global CMO to build an innovative and bold digital marketing and online function to create exceptional digital experiences for our clients, partners and prospects.
You will join a growing, dynamic and ambitious global marketing team whose objective is to significantly grow Kantar Public's reach, impact and relevance in our markets around the world.
Key Responsibilities
We will review your application and if your profile and experience fit our requirements, we will invite you for a first exploratory interview.
What we offer
It is an exciting time to join Kantar Public, as we have recently become a standalone and fully purpose-based business. This new direction, combined with our ambitious growth plans, will offer many exciting career opportunities to both current and new members of staff.
You will join an international leading company and be surrounded by passionate colleagues in an open and engaging environment, where people feel included, accepted, and are allowed to thrive in a space where their wellbeing is taken into consideration. We encourage applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Visit to find out more about who we are.
Location
London, MillbankUnited Kingdom Kantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that's out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow.
Kantar Public, Global Marketing and Communications
Location: London, 4 Millbank Westminster
Hybrid role: minimum 3 days office based/ maximum 2 home working)
Kantar Public is a world leading independent specialist research, evidence and advisory business providing services to government and the public realm, across all aspects of public policy.
With permanent fully staffed offices in 21 countries, our specialist consultants and researchers are supported by our unique global data ecosystem providing gold standard data. We combine expertise in human understanding with advanced technologies and data science, to provide the evidence and advisory services for successful decision-making in government and organisations working for the public realm. We share global best practice through local expertise.
We have an exciting new opportunity available for a Global Head of Digital Marketing and Online. In this role, your main mission is to lead, shape and oversee the development and implementation of our Digital Marketing strategy for all owned channels. We are at an exciting point in our journey having recently completed our divestment from Kantar Group and are now a standalone global business with Private Equity backing. Kantar Public is fully purpose-led - and it is this core purpose which shapes and informs our strategy, how we serve our clients and the work that we deliver.
The role of Global Head of Digital Marketing and Online is a new Director level position within Kantar Public and would report directly into the Global Chief Marketing Officer (CMO). They would work closely with the Global CMO to build an innovative and bold digital marketing and online function to create exceptional digital experiences for our clients, partners and prospects.
You will join a growing, dynamic and ambitious global marketing team whose objective is to significantly grow Kantar Public's reach, impact and relevance in our markets around the world.
Key Responsibilities
- To build an innovative, agile and market defining digital marketing and online team - including recruitment, development, training and overall team leadership
- Work with the CMO on the overall digital marketing strategy and provide technical and strategic digital marketing advice, support and guidance to teams around the world on how to bring our brand to life and deliver against specific business requirements through best use of our digital channels and assets.
- To lead on the development, design and implementation of a new global website and supporting digital marketing infrastructure, working closely with the Global CMO and other functions such as IT.
- Knowledge and demonstrable application of best practice in relation to sustainability and accessibility of digital assets and channels in line with Kantar Public's purpose, carbon reduction and inclusion principles
- Experience of working well with external agencies, suppliers and freelancers to ensure that digital projects are delivered to a high quality and on time and on budget.
- Oversee and manage Kantar Public's social media channels and design for optimisation and impact. Work closely with CMO and Creative Director to transform approach, in-line with new brand strategy and identity.
- To work closely with CMO and wider marketing team on the design and implementation of new MarTech including marketing automation platform, to ensure that the development of the new digital ecosystem is fit for purpose and will deliver against current and future business requirements.
- Delivery of real-time and monthly reviews of analytics across all owned Kantar Public channels and provide education and direction to teams regarding performance and optimisation.
- Oversee the design and delivery of paid social media campaigns - both to build Kantar Public's own brand but also in support of the delivery of survey work for clients across Europe.
- Oversee and manage all risks associated with digital marketing and relevant technology infrastructure to ensure compliance with global and local regulatory requirements. To ensure that all digital marketing channels and systems are protected and comply with the highest standards of data management, privacy and transparency in all markets where Kantar Public operates around the world, working closely with Global Head of Compliance and Global Head of Legal.
- Experience of setting up/transforming the end-to-end digital marketing and online ecosystem for a business globally. Key channels in scope include: website; marketing automation; virtual events hosting; social media channels (organic/paid).
- Deep technical expertise in website build and management, and experience of working closely with IT to design and deliver against business requirements.
- Excellent data and analytics capability across all aspects of marketing along with a track record of establishing effective and useful metrics tracking and reporting across digital channels to enhance decision making and investment priorities.
- Experience of having planned and delivered digital paid media campaigns across social channels, Google Ads and digital display.
- Experience of working hand in hand with wider marketing teams, creative and content specialists on the strategy and design for highly effective brand and demand generation campaigns.
- Experience of having developed fully integrated digital marketing models across online, social and marketing automation to facilitate a single view of the customer and support effective and engaging client experiences.
- Prepared to be hands-on across all aspects of digital marketing as we build our new standalone digital marketing/ MarTech stack and be prepared to guide and educate others around the business on how to apply it in the correct way.
- Expertise in developing digital channel and engagement strategies that will resonate with different markets and cultures around the world.
- A team player who is prepared to roll their sleeves up and wants to be part of building and creating an exciting new digital marketing ecosystem for an established and highly respected, purpose led business - whose focus is on improving societal outcomes around the world.
- Strong experience of working and building relationships with key vendors such as LinkedIn, Meta, Adobe, Google, Salesforce, Hootsuite and Hubspot.
We will review your application and if your profile and experience fit our requirements, we will invite you for a first exploratory interview.
What we offer
It is an exciting time to join Kantar Public, as we have recently become a standalone and fully purpose-based business. This new direction, combined with our ambitious growth plans, will offer many exciting career opportunities to both current and new members of staff.
You will join an international leading company and be surrounded by passionate colleagues in an open and engaging environment, where people feel included, accepted, and are allowed to thrive in a space where their wellbeing is taken into consideration. We encourage applications from all sections of society and do not discriminate on the basis of age, race, religion, gender, pregnancy, sexual orientation, gender identity, disability, marital status or any other legally protected characteristics.
We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, to perform crucial job functions, and to receive other benefits and privileges of employment. Please contact us to request accommodation.
Visit to find out more about who we are.
Location
London, MillbankUnited Kingdom Kantar Rewards Statement
At Kantar we have an integrated way of rewarding our people based around a simple, clear and consistent set of principles. Our approach helps to ensure we are market competitive and also to support a pay for performance culture, where your reward and career progression opportunities are linked to what you deliver.
We go beyond the obvious, using intelligence, passion and creativity to inspire new thinking and shape the world we live in. Apply for a career that's out of the ordinary and join us.
We want to create an equality of opportunity in a fair and supportive working environment where people feel included, accepted and are allowed to flourish in a space where their mental health and well being is taken into consideration.
We want to create a more diverse community to expand our talent pool, be locally representative, drive diversity of thinking and better commercial outcomes.
Kantar is the world's leading data, insights and consulting company. We understand more about how people think, feel, shop, share, vote and view than anyone else. Combining our expertise in human understanding with advanced technologies, Kantar's 30,000 people help the world's leading organisations succeed and grow.
About Kantar Group Limited