We are looking for a Senior Product Marketing Manager for our IP Services brand within our IP portfolio. The role is responsible for supporting go-to-market activities and organizational enablement of the Clarivate Intellectual Property portfolio. This role is working in a team of 5 and is reporting to the Director, Product Marketing. Don't be deterred if you do not have intellectual property experience! There is plenty of room for continued growth in the role and within Clarivate. We would love to speak with you if you have B2B marketing with go to market experience.
About You - experience, education, skills, and accomplishments
- At least 8 years' experience in product marketing or go to market strategy
- At least 8 years' experience in B2B marketing
- At least 2 years' experience in product launches
- At least 2 years' experience in managing multiple product suites
- BA degree minimum
It would be great if you also had
- Master's degree
- Previous experience in SaaS, data, BI or information services sector
- Previous experience in IP sector
What will you be doing in this role?
- Planning: Plan and track programs that support product launches, enhancements, and commercial programs in support of new business and retention, working across product marketing, segment marketing, demand strategy, field marketing, and customer marketing, as well as with creative and web teams.
- Product Positioning: Drive the development of clear and compelling messaging and value propositions that differentiate product sets in the market globally and by region. Work with Product Management, Consulting, Global Sales, as well as across the Marketing organization to build buyer personas and map out the customer journey, while identifying opportunities to optimize the customer experience.
- Launch planning: Support the launch of new products and commercial programs driving revenue and retention in partnership with product management, go-to-market, segment, and demand marketing, including internal readiness and external communications.
- Sales Enablement: Communicate the value proposition of the product sets and enhancements to sales while assisting in the development of messaging and tools that enable sales to grow the business. This includes internal and external release communications and corresponding sales tools.
- Content Creation: Partner with creative teams (internally and externally) to manage and track the development of content pieces, including sales tools, marketing content (product videos, case studies, whitepapers), competitive battle cards, web content, social media content, and more.
About the Team
- The team is hard working, collaborative and dynamic
- This role is either remote working in the UK or hybrid working in our London office
- They are the central point of the business and work collaboratively with internal and external stakeholders from sales, product management and general marketing
- Active volunteering community, with 40 annual paid hours of volunteering time
- UK benefits include Additional holiday for long service, Private medical and rewards scheme with Vitality Health; Sports Subsidy Contribution; Enhanced Pension and Employee Assistance Programs
Hours of Work: The teams you work with are primarily located in EMEA and US, and you may work with teams internationally in APAC. This is a full-time permanent role.
Clarivate is an Equal Opportunity Employer Vets/Minorities/Women/Disabled