External Communications Officer
- HM Land Registry
- Plymouth, Devon
- Sep 24, 2022
Full time
Advert / Media / Entertainment
Job Description
Main duties:
You will be;
Responsibilities
Essential Experience criteria:
To meet the requirement of this role, you will have;
Desirable Experience criteria:
Desirable Technical skills and qualifications:
For more information, please see the Vacancy Description in the attached Candidate Pack.
Where an individual taking up the responsibility will be based in the Swansea Office, the ability to speak Welsh is desirable.
The role is can be based in any of our 14 offices in line with our future ways of working. There may be a requirement for some travel for meetings and workshops.
Behaviours
We'll assess you against these behaviours during the selection process:
Benefits
HM Land Registry offers very competitive terms, conditions and benefits. We provide excellent opportunities for career progression, training and development. You will have access to Civil Service pension and benefits arrangements and generous leave allowances, as well as flexible working exactly what you would expect from a progressive employer.
HM Land Registry is a great place to work, where difference is celebrated. Were committed to fairness and equality for all, so you feel valued for who you are and what you do. Diversity fuels our innovation. Our shared values help us work together, to benefit the communities we serve.
Our employee diversity networks support our culture of inclusion and contribute to our diversity action plan.
Things you need to know
Security
Successful candidates must pass a disclosure and barring security check.
People working with government assets must complete basic personnel security standard checks.
Selection process details
This vacancy is using Success Profiles , and will assess your Behaviours, Strengths and Experience.
To apply you will need to enter your career history into the CV section of the online application form and complete a Statement of Suitability.
In up to 750 words, the Statement of Suitability section should be used to outline your skills and experience for the role and provide details of how you meet the following essential Experience criteria for the role:
In the event of a high volume of applications for this vacancy, an initial sift will be conducted on the CV section, followed by the lead Experience criterion, being:
The final stage will consist of a blended interview and a pre-prepared presentation which will be conducted as a video interview in early October 2022.
The topic for the pre-prepared presentation will be provided to candidates invited to interview after the application sift.
The blended interview will test the experience and behaviours listed in the Vacancy Description within the attached Candidate Pack as well as the strengths associated with the role. We want to hear your first, unrehearsed, natural response to strength questions, and so we dont advertise which strengths are being tested.
The best way to prepare for strengths questions is to reflect on what you identify as your own personal strengths, and your preferred ways of working.
Candidates may refer to notes within their video interview, but they should be used as a prompt only.
Please review your application form before clicking submit once you have submitted, you will not be able to amend your application. Ensure your application form is received by the closing date for receipt of applications this is 11:55pm on the advertised date.
HMLR is accredited to the Disability Confident Scheme, which denotes organisations which have a positive attitude towards disabled people. Disabled applicants who meet the minimum essential criteria at the shortlisting stage are guaranteed an invitation to interview.
If you require the panel to consider a reasonable adjustment or there is anything else you would like the panel to take into consideration, you are asked to notify us of this at application stage where possible or during the process as soon as it becomes a requirement.
If you would like further information about the use of your personal data, please click on the link below:
Job Applicant Personal Information
Feedback will only be provided if you attend an interview or assessment.
Nationality requirements
This job is broadly open to the following groups:
Working for the Civil Service
The Civil Service Code sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles .
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.
You will be;
- Designing and delivering communication plans and campaigns to support HM Land Registry's Business Strategy and objectives.
- Supporting the delivery of communication content across a range of channels, ensuring products are delivered to a high quality.
- Building strong working relationships with external stakeholder bodies to develop collaborative approaches to communications activities.
- Working in partnership with internal stakeholders and subject matter experts to design and deliver multi-channel communication campaigns using the GCS OASIS framework and ensuring a cohesive approach to all communications.
- Providing advice to colleagues about best practice in content (including use of plain English and style guides), target audiences, communication channels, layout and branding.
- Supporting the senior communication leads in providing strategic communication advice to leaders across the organisation and in developing their communication and engagement skills.
- Editing and proof-reading communications materials in line with HM Land Registrys style guide, ensuring they are targeted to the right audience.
- Managing the commissioning and production process for communication materials across a range of strategic campaigns.
- Conducting evaluation of all communications activity, compiling reports for senior internal stakeholders and informing future campaign development.
- Working closely with media contacts to help inform and educate HM Land Registrys customers and the public on all aspects of the organisations work.
- Continuously improving the external communications function, implementing best practice and playing an active role in wider corporate communications development and planning activity.
- Aligning external communications to key programme delivery milestones and ensuring effective planning and scheduling of content.
Responsibilities
Essential Experience criteria:
To meet the requirement of this role, you will have;
- Experience in a Communications role.
- Experience of planning, managing and delivering communication campaigns.
- Good understanding of current and emerging communication trends, audience groups and how to reach them.
- Proficient in communication tools and techniques, developing messages, and using low cost channels.
- Experience of working with external partners or stakeholders to share and support campaign messaging.
- Experience of assessing the effectiveness and impact of communications.
- Experience of writing press releases, statements, and other media briefing material.
- Ability to work on own initiative and quickly grasp complex issues.
Desirable Experience criteria:
- Familiarity of Government Communications Service (GCS) best practice and OASIS framework.
- Experience of working with journalists and the media to respond to enquiries, pitch stories, and arrange interviews.
- Experience across other communication disciplines, such as web design, social media and graphic design.
- Proficient in selecting appropriate visuals to improve the impact of communication.
Desirable Technical skills and qualifications:
- Relevant Chartered Institute of Public Relations or equivalent qualifications.
For more information, please see the Vacancy Description in the attached Candidate Pack.
Where an individual taking up the responsibility will be based in the Swansea Office, the ability to speak Welsh is desirable.
The role is can be based in any of our 14 offices in line with our future ways of working. There may be a requirement for some travel for meetings and workshops.
Behaviours
We'll assess you against these behaviours during the selection process:
- Working Together
- Delivering at Pace
- Communicating and Influencing
- Seeing the Big Picture
Benefits
HM Land Registry offers very competitive terms, conditions and benefits. We provide excellent opportunities for career progression, training and development. You will have access to Civil Service pension and benefits arrangements and generous leave allowances, as well as flexible working exactly what you would expect from a progressive employer.
HM Land Registry is a great place to work, where difference is celebrated. Were committed to fairness and equality for all, so you feel valued for who you are and what you do. Diversity fuels our innovation. Our shared values help us work together, to benefit the communities we serve.
Our employee diversity networks support our culture of inclusion and contribute to our diversity action plan.
Things you need to know
Security
Successful candidates must pass a disclosure and barring security check.
People working with government assets must complete basic personnel security standard checks.
Selection process details
This vacancy is using Success Profiles , and will assess your Behaviours, Strengths and Experience.
To apply you will need to enter your career history into the CV section of the online application form and complete a Statement of Suitability.
In up to 750 words, the Statement of Suitability section should be used to outline your skills and experience for the role and provide details of how you meet the following essential Experience criteria for the role:
- Experience of planning, managing and delivering communication campaigns.
- Good understanding of current and emerging communication trends, audience groups and how to reach them.
- Proficient in communication tools and techniques, developing messages, and using low cost channels.
In the event of a high volume of applications for this vacancy, an initial sift will be conducted on the CV section, followed by the lead Experience criterion, being:
- Experience of planning, managing and delivering communication campaigns.
The final stage will consist of a blended interview and a pre-prepared presentation which will be conducted as a video interview in early October 2022.
The topic for the pre-prepared presentation will be provided to candidates invited to interview after the application sift.
The blended interview will test the experience and behaviours listed in the Vacancy Description within the attached Candidate Pack as well as the strengths associated with the role. We want to hear your first, unrehearsed, natural response to strength questions, and so we dont advertise which strengths are being tested.
The best way to prepare for strengths questions is to reflect on what you identify as your own personal strengths, and your preferred ways of working.
Candidates may refer to notes within their video interview, but they should be used as a prompt only.
Please review your application form before clicking submit once you have submitted, you will not be able to amend your application. Ensure your application form is received by the closing date for receipt of applications this is 11:55pm on the advertised date.
HMLR is accredited to the Disability Confident Scheme, which denotes organisations which have a positive attitude towards disabled people. Disabled applicants who meet the minimum essential criteria at the shortlisting stage are guaranteed an invitation to interview.
If you require the panel to consider a reasonable adjustment or there is anything else you would like the panel to take into consideration, you are asked to notify us of this at application stage where possible or during the process as soon as it becomes a requirement.
If you would like further information about the use of your personal data, please click on the link below:
Job Applicant Personal Information
Feedback will only be provided if you attend an interview or assessment.
Nationality requirements
This job is broadly open to the following groups:
- UK nationals
- nationals of Commonwealth countries who have the right to work in the UK
- nationals of the Republic of Ireland
- nationals from the EU, EEA or Switzerland with settled or pre-settled status or who apply for either status by the deadline of the European Union Settlement Scheme (EUSS)
- relevant EU, EEA, Swiss or Turkish nationals working in the Civil Service
- relevant EU, EEA, Swiss or Turkish nationals who have built up the right to work in the Civil Service
- certain family members of the relevant EU, EEA, Swiss or Turkish nationals
Working for the Civil Service
The Civil Service Code sets out the standards of behaviour expected of civil servants.
We recruit by merit on the basis of fair and open competition, as outlined in the Civil Service Commission's recruitment principles .
The Civil Service embraces diversity and promotes equal opportunities. As such, we run a Disability Confident Scheme (DCS) for candidates with disabilities who meet the minimum selection criteria.
The Civil Service also offers a Redeployment Interview Scheme to civil servants who are at risk of redundancy, and who meet the minimum requirements for the advertised vacancy.
About HM Land Registry