About Haymarket
Haymarket is a successful international specialist media company. We have over 60 market-leading brands in the consumer and B2B markets across the UK, US, Asia, India and Germany, connecting people and communities across digital, print, festivals, awards, conferences, and exhibitions.
To find out more check out our website by clicking here .
Key Responsibilities/ Duties:
You are responsible for finding and developing new business, maximising market share and revenue from these clients
Personal Sales Activity
- Your primary responsibility is to identify and develop new accounts
- Your aim is to secure as much of the clients' spend as possible. You will upsell/package sell to achieve this based on clients needs.
- To do this you will be expected to portfolio sell across sponsorship, digital advertising and content solutions packages to the cyber security market across the SC Media portfolio
- You are responsible for covering a set client base in your sector and put a strategy in place to ensure effective coverage
- You will keep up to date with competitors, ensuring you understand their proposition, lead-chasing when necessary.
- You will be able to provide reports on all your leads when asked
- You will use Sales Force to track all opportunities and wins
- You are expected to average 12 effective calls per day across a combination of calls, meetings and email communication
- You will set up face to face and virtual meetings with clients in your allocated database where appropriate
- You will adhere to yield guidelines and make sure that items are sold at a rate that is profitable enough to the business but also doesn't damage the account for future business.
- You will have strong product knowledge
- You will have knowledge of the entire SC Media portfolio and be expected to convey this.
- You will be championing the SC Media brand and expect to have knowledge of who the main clients are, their key personnel and what their objectives are
- You will quote relevant and up to date stats in all verbal and written communication with clients.
- Key to this role is making use of any opportunity to get in front of relevant decision makers - in order to do this you will take advantage of all networking opportunities and will be proactive in seeking these opportunities.
- You will put together engaging and memorable presentation/s for meetings. You will keep this up to date, and develop this over time.
- You will always strive for new and innovative ways to gain revenue and have a creative & problem solving approach to your work.
- You are to attend industry events as and when relevant and when required by your manager - these may be in the day or on occasion in the evening.
Time Management
- You must manage your time effectively to ensure that you cover your database, and sell across your portfolio.
- If you are away from the office you will ensure that your manager has received detailed notes in order that all business is chased appropriately.
- You will ensure your time keeping is impeccable and you are ready to start work at the designated time each day.
- Over and above your usual working hours you will be required to occasionally work earlier / later - this will be set by your manager
Planning and Sales Initiatives
- It is imperative that you are constantly looking to implement new, innovative initiatives to increase revenues across your portfolio of products.
- You will need to help compile information for short term through to strategic longer term business plans when necessary
- You are responsible for adhering to the sales plans for all products within your remit. You should work closely from the plans and refer to them in sales meetings
- You should always be looking for new initiatives to grow revenue and share and ensure they are followed through and actioned
- You should use Salesforce reports and other monitoring tools to check back against your sales plans
Abilities, Skills and Personal Qualities
- Strong work ethic with a positive outlook and high standards
- Able to demonstrate a positive "can do" approach
- You will be professional at all times (i.e. behaviour, appearance etc) and understand this reflects how you represent your team and company.
- You will be tenacious and driven, and will always be striving for ways to get in front of clients to pitch our products.
- You will thrive on 'leading from the front', and will see this as an important part of your role.
- Ability to keep a consistently high level of sales output
- Excellent communication skills - verbal and written
Forecasting
- Prior to the beginning of each month you should analyse the potential revenue for the month ahead, based on the previous month's performance and market information
- You are required to update the forecasts weekly including revenues, volumes and yields
- A quarterly projection will need to be produced at the beginning of each quarter and when required a year end forecast (to be in conjunction with your manager)
- Forecasts must be as accurate as possible - particularly if they deviate from the budget
Reporting
- An important part of this role is to monitor the market and you will be required to supply reporting and market intelligence when requested.
- You must manage your time to ensure that you maximise your time selling, analysing the market place and areas of opportunity
- You are to ensure that you maximise revenues from clients and act in the business's interest at all times
Administration
- You need to keep an up-to-date prospects and leads list to allow you to effectively follow up on all business in the marketplace and update your manager on progress of these as required
- You will ensure all bookings are accurate etc and that Query memos will be kept to a minimum
- You will ensure you have a signed or clear email confirmation for all adverts we publish.
- Query memos received should be dealt with within 24 hours. Where possible it is essential that Customer Queries are resolved without the need to credit the client.
- You will ensure that any other administration tasks requested to be completed by your manager are done so accurately and within the time specified
- Your completed commission spreadsheet will be sent to your manager at the specified time each month.
- You should use Salesforce effectively; this includes documenting all client contact.
- You are responsible for ensuring that the data you enter should be of a high standard inc business type tagging and user data
- You are to use information to be able to forecast weekly and identify any dramatic changes in the market
Why work with us?
People are our greatest asset here at Haymarket Media Group. Haymarket is a media, information and data business, we use our expertise in media and information to inspire, inform and empower our clients, audiences and communities. We are a socially and environmentally responsible business. As we serve our audiences, clients and communities, we are committed to driving the meaningful change necessary to build a better world. The principles of diversity, inclusion, respect, responsibility and sustainability are at the heart of our business.
We're hard-wired to produce remarkable content for our audiences, with over 16,000 companies around the globe turning to us to help their businesses grow. Join us and you will work on market-leading brands to help create powerful and lasting relationships that deliver real results, all while developing your own career.
Our conveniently located Twickenham HQ is home to around 600 employees with a vast array of careers from journalism, video, marketing, sales and events to technology, digital development and product management.
As well as being the home of English rugby, Twickenham has the benefit of being less than 30 minutes from central London but also enjoying its riverside location, proximity to Richmond Park and a buzzing social scene.
With flexible hours, great brands, and a modern open plan environment, we attract great people. There's time for you to get involved in our extra-curricular activities too; from volunteering with our charity partners, going for a lunch-time riverside run, cycling around Richmond Park or after work fun!
Our team culture is friendly, vibrant and sociable. We nurture, support and reward our talent. We offer a market-leading benefits programme, tailored to individual needs and preferences. The range of benefits are vast and include a generous pension plan, life assurance, up to 30 days holiday and a fabulous income protection policy. Oh, and our annual employee party is pretty special too!
Our benefits include:
- Competitive salary
- Comprehensive training and career development programme
- 25 days holiday per year excluding bank holidays (increasing 1 day per year of service up to 30 days)
- Flexible working schedule (core hours from 10-3)
- Generous contributory pension scheme
- Access to Perkbox
- Health Cash Plan
- Family friendly policies
- Cycle to Work scheme
- Employee Assistance Programme
- Season ticket loan
- Regular individual and team rewards and incentives for outstanding performance
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