Job Description
Red-on-line (an Infopro Digital Group branch) offers Environmental, Health, and Safety compliance solutions in more than 85 countries.
Used by more than 2,000 world-leading companies, the services allow Health Safety and Environment managers to drive their entire risk management system using a complete digital SaaS and multilingual platform.
Red-on-line has unique know-how combining content, advice, and software. Red-on-line supports organizations daily in their HSE risk management and their ISO 14001, 50001, and OHSAS 18001 certification processes.
The Infopro Digital group is committed to a policy of equal opportunities, from recruitment to the career development of its employees. The job offers are open to everyone, naturally including people with disabilities.
Red-on-line is looking for an experienced and data-driven Marketing Manager to join our Marketing Department's enthusiastic experts. This person will create and implement campaigns and events, increase engagement within core accounts (ABM), and support pipeline and revenue contribution for the sales team. The Marketing Manager will report to the CMO and closely work with the regional Sales team.
Your role
Within the Marketing department of Red-on-line, you join a team of international experts and manage the Demand Generation activity for the UK, Irish and Nordics markets.
As a Demand Generation Specialist, you are responsible for developing and executing integrated multi-channels B to B lead generation campaigns and nurturing programs, to create a relevant and qualitative pipeline for our regional Sales teams.
Through your actions, you create value and contribute directly to the performance of the company, your role is key in the organization.
You also participate in giving Red-on-line a strong and differentiating positioning from its competitors, by promoting our content and creating an environment for continuous improvement of your campaigns.
The position is based in our London office, in the City.
What you will do
Manage and support marketing campaigns and growth initiatives targeting our most valuable customers and prospects: build and execute high-performing programs and help build and coordinate marketing assets and deliverables for campaigns.
Strategize, execute, and optimize a data-driven ABM strategy to achieve sales goals; craft the strategy, align internal teams, and lead project management.
Support the sales team with strategic marketing inbound outreach, - build sales email sequences, call scripts
Manage campaigns across the full marketing scope from external events, and email marketing, to ABM initiatives.
Optimize lead handling, and outreach and help nurture marketing leads.
Write, edit and proofread copy for materials for marketing campaigns. Help manage creative marketing material development (landing pages, ads, case studies, white papers, webinar decks ).
Manage and optimize digital advertising campaigns on key social channels to drive demand.
Analyze ROI and the effectiveness of marketing programs.
Build reports and share performance with the regional Sales team.
At Red-on-line, we encourage entrepreneurship. Beyond these missions, we expect you to be proactive and participate in the continuous improvement of your scope.
Requirements
Proven years marketing experience in a BtoB/SaaS company
Proven track record of the creation and implementation of successful BtoB multi-channel campaigns
Strong experience with client and prospect communications (from either sales or marketing)
Excellent written and verbal communications skills
Solid project management skills: ability to lead and collaborate with cross-functional partners, prioritize high-impact activities, and keep multiple complex projects moving forward.
Understanding of Enterprise business and target audiences
Knowledge of Hubspot
What we offer you
An exciting position in an international environment with a steep learning curve
Short decision-making processes and an agile team in an international company
Space for your ideas and responsibility for your projects, from day 1
Benefits
We know great people make great companies. Infopro Digital is defined by people and passion, and powered by knowledge and innovation. Everything we do is centred on trust, integrity and respect. Our collaborative approach drives creativity across our markets; and our focus on giving teams ownership allows us to build an entrepreneurial culture where our people and brands can thrive and grow.
We run a Foundation which supports a number of charities. Staff can volunteer to contribute their skills and expertise to make a meaningful difference to the lives of others.
In addition to a competitive salary we offer the following benefits:
Flexible and hybrid working based on employee needs.
25 days annual leave (rising up to 30 days)
Group personal pension plan
Life assurance
Interest free season ticket loan (STL)
Private medical insurance
Employee assistance programme
Bonusly employee recognition
Employee discount scheme
Onsite monthly chair massage
Eye-care Vouchers
Discounted gym membership
Agile/remote working
Additional life assurance
Bike to work
Buying holiday
Dental insurance
Add partner to gym membership
Health cash plan