Worldwide Paid Social Director
- Kelly Services
- Luton, Bedfordshire
- Aug 03, 2022
Full time
Advert / Media / Entertainment
Job Description
Description
Position at Wavemaker
Paid Social Director
About Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it s not easy, but if it s in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world s leading brands and businesses. Our attitude of Positive Provocation is enabled by:
Department
JOB DESCRIPTION:
This role will be part of our Nexus team that sit within Wavemaker Worldwide Activation
About GroupM Nexus:
GroupM Nexus UK is a community of more than 1,000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops teams from across the GroupM agencies. GroupM Nexus is designed to help accelerate our clients businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.
Wavemaker Worldwide Activation :
Wavemaker Worldwide Activation is the digital specialist arm of the worldwide hub. It powers the digital thinking for Wavemakers largest global clients and acts as a central planning and buying team for clients who buy multimarket digital campaigns from one location. Our digital thinking brings together media, data and technology to drive business results for our clients and is directly connected to our most senior global management team offering increased opportunity for senior level exposure.
Agency Context:
Our clients in Worldwide Activation are split into 4 specialist category hubs, this role will sit within the Entertainment category hub ( ents hub includes clients : Paramount, Viacom, Bungie Games, Riot , Sky). The client for this role is our newly acquired and Wavemaker worldwide s largest client, Audible . The set up of each team is specific to the client s needs but is largely dependent on the scope of media channels.
Client Context:
Audible is Wavemaker Worldwide s largest client and one of the world s favourite platforms for audio content, from podcasts to audio books to Audible Originals . Audible have ambitious growth targets that we will help them achieve through both branding and performance campaigns across four major markets: France, Italy, Germany and Spain giving the applicate an opportunity to work across market and understand how different markets behaviour and respond to media.
Role Context:
We are looking for a paid social specialist to continue their career as Account Director. This person will assume day-to-day responsibility for the paid social planning, activation and general output of a busy client account ( / accounts) . They will help oversee a team of more junior staff responsible for the everyday running of the account and ensure our strategic audience first approach to performance to made reality . This person will also be required to develop strong relationships with clients, suppliers, and our counterparts in the US, Germany and APAC region to becom e a trusted voice for all things paid social. As such the ideal candidate is someone with extensive knowledge of paid advertising across all of the key social channels (Facebook, Instagram, Twitter, Snap, TikTok etc ) who has a deep understanding of best approaches and practices to performance both direct to site and app downloads (MAI - app installs ).
Key Responsibilities:
Account Directors are charged with responsibility for the day-to-day paid social output of one (or more) client accounts, with several key areas of focus. These include:
Campaign Management
Client & Partner Management
People Management
Operational Excellence
Position at Wavemaker
Paid Social Director
About Wavemaker
We believe there always is a better way to grow. We positively provoke growth for our clients by reshaping consumer decision-making and experiences through media, content and technology. The Wavemaker way is globally consistent. Fuelled by the world s most powerful consumer data, we understand where and how marketing can intervene decisively to help brands win more sales.
Our name is our mission and our method. To make waves, you need to be provocative, even fearless. We do our best work for brave brands and people who want to be challenged to go further and faster. We know it s not easy, but if it s in you, we will get it out of you.
Our 7,600 people across 90 markets provoke growth for some of the world s leading brands and businesses. Our attitude of Positive Provocation is enabled by:
- deep knowledge we have of our clients business
- confidence to challenge what s gone before
- the support to go further than we thought possible
Department
- Worldwide Hub London - Nexus
- Paid Social Director - Audible Account (Amazon company)
- Precision Client Lead - WW Entertainment Hub
JOB DESCRIPTION:
This role will be part of our Nexus team that sit within Wavemaker Worldwide Activation
About GroupM Nexus:
GroupM Nexus UK is a community of more than 1,000 specialists comprised of Search, Social, Programmatic & Display, and Ad Tech Ops teams from across the GroupM agencies. GroupM Nexus is designed to help accelerate our clients businesses by leveraging the power and capabilities of GroupM and its agencies, through partnerships with the world s leading digital platforms, advanced accreditations for digital practitioners or continued development and deployment of industry leading benchmarks.
Wavemaker Worldwide Activation :
Wavemaker Worldwide Activation is the digital specialist arm of the worldwide hub. It powers the digital thinking for Wavemakers largest global clients and acts as a central planning and buying team for clients who buy multimarket digital campaigns from one location. Our digital thinking brings together media, data and technology to drive business results for our clients and is directly connected to our most senior global management team offering increased opportunity for senior level exposure.
Agency Context:
Our clients in Worldwide Activation are split into 4 specialist category hubs, this role will sit within the Entertainment category hub ( ents hub includes clients : Paramount, Viacom, Bungie Games, Riot , Sky). The client for this role is our newly acquired and Wavemaker worldwide s largest client, Audible . The set up of each team is specific to the client s needs but is largely dependent on the scope of media channels.
Client Context:
Audible is Wavemaker Worldwide s largest client and one of the world s favourite platforms for audio content, from podcasts to audio books to Audible Originals . Audible have ambitious growth targets that we will help them achieve through both branding and performance campaigns across four major markets: France, Italy, Germany and Spain giving the applicate an opportunity to work across market and understand how different markets behaviour and respond to media.
Role Context:
We are looking for a paid social specialist to continue their career as Account Director. This person will assume day-to-day responsibility for the paid social planning, activation and general output of a busy client account ( / accounts) . They will help oversee a team of more junior staff responsible for the everyday running of the account and ensure our strategic audience first approach to performance to made reality . This person will also be required to develop strong relationships with clients, suppliers, and our counterparts in the US, Germany and APAC region to becom e a trusted voice for all things paid social. As such the ideal candidate is someone with extensive knowledge of paid advertising across all of the key social channels (Facebook, Instagram, Twitter, Snap, TikTok etc ) who has a deep understanding of best approaches and practices to performance both direct to site and app downloads (MAI - app installs ).
Key Responsibilities:
Account Directors are charged with responsibility for the day-to-day paid social output of one (or more) client accounts, with several key areas of focus. These include:
Campaign Management
- Overseeing the production of comprehensive paid social media plans (+ supporting material) that align with client s objectives and KPIs. Able to clearly articulate the rationale for proposed campaign tactics (channels, budget, audience, formats etc.) and present these back, both to internal and external stakeholders.
- Managing both the paid social brand and performance campaigns (web sign ups and Monthly app installs) , with the ability to manage a set of highly knowledgeable Social clients .
- Overseeing a hybrid team (made up of both local and Global Hub employees) responsible for the end-to-end setup of paid social campaigns across all the relevant social platforms.
- Comfortable troubleshooting and helping train junior team members to use advanced features such as bid rules and 3rd party optimisation/creative/measurement tools.
- Responsible for maintaining the standard of regular quality assurance (QA) checks undertaken by those working on the account to ensure campaigns are set up to defined best practice standards (and helping to evolve these best-practices as necessary).
- Working with team to ensure the standard and accuracy of weekly/monthly campaign performance reports. Leading client calls on a regular basis and supporting the wider team to present results as necessary.
- Ensuring all performance commentary delivers valuable insight and recommendations to clients. Working with the team to identify trends and recommend actions on-platform to capitalise/mitigate these trends as necessary.
- Ensuring the standard of end-of-campaign reporting and quarterly/annual reviews. Leading standalone research projects as required by the client.
Client & Partner Management
- Responsible for delivering on the over-arching paid social strategy across the account(s) and ensuring this ties in with the wider digital and comms strategy.
- Become thought leaders on Paid social for audible the 4 markets, DE, FR, IT, ES. Driving change and advanced.
- Acting as a key social point-of-contact for your client(s) ensuring their continuing confidence in the quality of the team and agency s social output.
- Demonstrating a deep understanding of the media and technology developments that influence your client s business.
- Able to identify opportunities to test and innovate in the paid social space, presenting these opportunities to stakeholders and securing client backing.
- Managing internal and external stakeholders to ensure multiple projects can be delivered simultaneously and to the required standard.
- Building and maintaining relationships with the key media partners including Meta, Twitter, Snap, TikTok , Pinterest and others.
People Management
- Ensuring the effective management of both the local team (de, fr , it, es) and Global Hub employees, ensuring workloads are sufficiently monitored & prioritised to ensure deadlines are met.
- Establish and continue to foster relationships with Wavemaker offices across the globe. US, EU, APAC.
- Working your Account Manager and the team leadership to help train and develop entry level team members. Leading by example to motivate and encourage all those with less experience on the team.
- Communicate clearly and in a timely manner with internal and external stakeholders as required across email, chat, video and in-person. Leading presentations where necessary.
- Attend and lead regular internal meetings and training sessions in order to actively contribute to a collaborative and friendly paid social community.
- Leading the recruitment process for your immediate team and working with the head of department to assist with wider team recruitment as needed. This will involve leading interviews, making staffing decisions and acting as an ambassador for the team to potential candidates.
Operational Excellence
- Identify opportunities to test and innovate in the paid social space. Presenting these opportunities to stakeholders and securing client backing. Developing these into initiatives that can be used to further evolve the standard & efficiency of paid social buying across the wider team.
- Developing tailored testing/learning agendas for clients that drive clear and actionable insight on each social platform.
- Working closely with planning team + other channel specialists to ensure paid social activity compliments and enhances the wider marketing mix.
- Collaborating on thought-leadership pieces and POVs for the agency and GMS social community.
- Responsible for the accurate and effective management of agency finance processes. Ensuring the immediate team fulfil the mandatory finance process in a timely and accurate manner to ensure prompt payment/invoicing and minimise finance queries.
- ..... click apply for full job details
About Kelly Services