At EY, you'll have the chance to build a career as unique as you are, with the global scale, support, inclusive culture and technology to become the best version of you. And we're counting on your unique voice and perspective to help EY become even better, too. Join us and build an exceptional experience for yourself, and a better working world for all.
The BMC function hasan important role to play in helping to achieve EY's Vision 2020 ambition to become the leading global professional services organization. We work hand in hand with the business to take services and solutions to market; bring our purpose, building a better working world, to life for our people, clients and communities; engage our people and build a high performing culture; and to build the commercial value and emotional resonance of the EY brand.
The function is made up of around 2,000 professionals, working across the Executive and Regions in the following areas of specialism: Brand; Marketing; PR/Media Relations & External Communications; Internal Communications &Employee Engagement; Corporate communications.
BMC also includes a number of teams who are responsible forcontent development, editorial, webcasts, events-staging, strategy, planning and operations. Through the collective power of BMC, and the other teams and specialists we work with, we aim to build a better working world by driving commercial value through distinctive marketing and communications that deliver measurable market impact.
The opportunity
As go-to-market manager in the Global Assurance BMC team, focusing on the Forensic & Integrity Services (Forensics) practice, you'll work closely with Forensic leadership and other members of the Global Assurance BMC team. The role includes providing support for building the relationships and reputation of the Forensics team with clients including thought leadership, sales enablement and associated toolkits to enable Global, Area and Regional teams to align on key programs. This is a new role supporting an ambitious leadership team.
Your key responsibilities
In this role you will play an important part in the ongoing success of the Global Forensics practice, executing end-to-end marketing campaigns to generate market opportunities. The program will entail a wide range of activities from creating and curating content, marketing collateral, thought leadership and sales toolkits, events, webcasts, as well as utilizing digital channels (podcasts, video, social media, web pages etc.) to engage clients, target clients and other stakeholders and that can be used actively by Assurance professionals to enhance their business opportunities. To make this happen you will need to build a strong internal network within the Forensics teams, BMC teams and
other support functions; demonstrate a good understanding of the Forensics business and have the ability to influence colleagues to bring the content to life for clients and non-clients.
Your success will be measured through the program's key performance indicators, your contribution within the BMC team and the practice, as well as feedback from the Forensics team.
Skills and attributes for success
- Strong content production and promotion, including writing skills, digital knowledge, attention to deadlines and adherence to branding standards
- Solid project management experience with the ability to juggle multiple deadlines and support different stakeholders at once
- Excellent communications and networking experience and skills in a wide range of situations and with people at all levels within the organization, including global leadership
- A strong team player comfortable working collaboratively, virtually and independently
- Ability to work under pressure and to tight deadlines, managing multiple priorities effectively
To qualify for the role you must have
- Significant experience in a marketing role, ideally in a Big Four or another professional services organization
- Involvement in delivering high-quality marketing via multi-channel campaigns on a pan-regional or global basis
- Excellent verbal, presentation and written communication skills in English (additional languages a plus)
- Sound knowledge of basic MS office tools such as PowerPoint, Word and Excel.
Ideally, you'll also have
- Confidence, resilience and the ability to challenge and persuade others
- Experience operating in virtual teams
What we look for
We're looking for a high energy individual with experience in marketing in a professional services environment who embraces change and innovation in order to support ambitious growth targets. They need to be able to be able to work on multiple projects, under pressure and to tight deadlines. They should be comfortable working collaboratively, virtually and independently in a complex, global organization.
What we offer
As part of this role, you'll work in a highly integrated, global team with the opportunity and tools to grow, develop and drive your career forward. Here, you can combine global opportunity with flexible working. The EY benefits package goes above and beyond too, focusing on your physical, emotional, financial and social well-being. Your recruiter can talk to you about the benefits available in your country. Here's a snapshot of what we offer:
- Continuous learning: You'll develop the mindset and skills to navigate whatever comes next.
- Success as defined by you: We'll provide the tools and flexibility, so you can make a meaningful impact, your way.
- Transformative leadership: We'll give you the insights, coaching and confidence to be the leader the world needs.
- Diverse and inclusive culture: You'll be embraced for who you are and empowered to use your voice to help others find theirs.
Please apply to this role only through the 'Apply' link (not through the local office). Your application will then be routed to the appropriate recruiting team.
The exceptional EY experience. It's yours to build.
EY | Building a better working world
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