Job Description
Role Description
Fussy are on a mission to banish single-use plastic from your bathroom. Having experienced exceptional growth since launching our full e-commerce offering in June, we are looking for an enthusiastic, creative and data-driven Digital Marketing Lead to join our team. You will help oversee the digital marketing strategy for Fussy by planning and executing digital marketing campaigns. The chosen candidate will work directly with the CEO on developing and delivering our marketing strategy.
Responsibilities
Working closely with the CEO and the rest of the team to define different channel and audience strategies, including the launching of new channels, products and countries.
Managing briefing, ideation, production and implementation of marketing output, for a range of online and offline channels
Help to execute our cross-channel customer marketing campaigns with a particular focus on our online channels e.g. SEO/blog, email, paid media, influencer, referral
Ensuring we are customer-first in our marketing, including working with operations to gather audience/customer insights.
Identify trends in the wider market D2C through regular insight check-ins and competitor analysis that can translate into commercial opportunities - you should know who is who, what others brands are trying and what is working and develop our relationships with other brands
Helping to run the day to day of marketing channels, including but not limited to our performance marketing channels (paid social, paid search, and affiliates); influencer and partnership outreach; referral systems; and email marketing campaigns
Produce regular reports on each channel for management and conduct detailed analysis to identify trends, make recommendations and optimise our channel strategy and budgets
Reporting and analysis of data from each channel against our KPI's and to identify trends, make recommendations and optimise our channel strategy - with a focus on key metrics such as conversion, engagement, CPA, LTV, NPD score and retention rates
Roll up your sleeves and get stuck into whatever might be thrown at you! Although this is a marketing role, we are a start-up and there may be admin to do and 'one off' pieces of work. We expect everyone to help with customer service for example when needed and ensure our customers are treated like the hero's they are! One day you might be developing our marketing strategy, the next we might all be in our warehouse packing boxes.
Who you are
4+ years of experience in multi-channel marketing roles; preferably in D2C/eCommerce brands across acquisition, retention and referral.
Proven experience working cross-functionally with product, other marketing functions, and sales teams
Previous hands-on experience with digital marketing channels and with email marketing platforms/customer lifecycle marketing
Experience with cross channel measurement and budget optimization
Ability to communicate and advocate ideas as well as execute and be hands-on
Strong analytical skills and commercial acumen
Good verbal and written communication skills
Ability to query and build a story around data
Past experience with conversion optimization (CRO)
Experienced at successfully overseeing influencer/ambassador programmes
Someone who can thrive in a start-up environment
Data-driven thinker who respects creativity
Who we are
We're on a mission to banish single-use plastic from the bathroom, with simple, effective and convenient personal care products that are backed by science not buzzwords. After launching as the highest ever grossing deodorant worldwide on Kickstarter, we launched our full e-commerce offering in June this year. Since then Fussy has experienced 300% MoM growth, been named the UK's Best Eco-Deodorant in Glamour Magazine, featured on This Morning and most mainstream media outlets, put in place the foundations of a world-class team of employees and advisors and have prevented over 3,750 years worth of deodorants from ending up in landfill. We are now looking to accelerate our growth into new products and territories. We as a brand have the responsibility, consumers have the power and it's only together we can do this. Power to your pits!
Show me the money
Term: Permanent
Salary: £30k-45k + share options
Working pattern: 5 days per week (flexible work)
Probationary Period: 3 month
Holiday: 25 plus holiday, training days, mental health and charity days, flexible working
Interview process
Apply via TalentPool
Initial telephone call to discuss the role
F2F interview
Meet with the team
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