Marketing Campaigns Officer

Marketing Campaigns Officer
Responsible to: Marketing Manager
Job purpose: Assist in the creation, coordination and implementation of all event marketing and communication campaigns at South Hill Park Arts Centre and Theatre, increasing attendance and revenue.
SOUTH HILL PARK
BERKSHIRE'S CENTRE FOR THE ARTS, BUSINESS AND COMMUNITY
Located in a beautiful eighteenth century Mansion house and grounds, South Hill Park is a unique and highly regarded arts centre and theatre providing a rich mix of arts performances and activities. The venue is also the new official home for Bracknell Forest wedding ceremonies and offers a variety of opportunities for corporate or private events and hospitality such as wedding receptions, parties and conferencing. South Hill Park works in partnership with contract caterer Peas & Carrots Ltd to provide a quality in-house service. In 2019, the Mansion opened its newest function room, the Coach House a purpose built events space for all occasions.
A producing and presenting venue: music, theatre, comedy and dance, South Hill Park attracts leading professional producers, artists and local groups to form an annual performing arts programme augmented by our hugely popular in-house community productions. From life drawing classes to dance master classes, there is also an extensive range of workshops in almost everything artistic. The venue boasts two theatres, music and comedy cellar, recital room, craft workshops, three visual arts exhibition spaces and a cinema.
In the summer the grounds and buildings are taken over by a number of festivals and outdoor events - an opportunity to enjoy popular music, Shakespeare, and children's theatre in a beautifully restored, award-winning English garden. South Hill Park produces its own Christmas pantomime and large-scale in-house Easter, October and February productions.
South Hill Park is run by an independent trust registered as a charity and is part-funded by Bracknell Forest Borough Council and Bracknell Town Council, with project support from Arts Council England and a number of trusts and foundations.
South Hill Park is a creative and vibrant place to visit and work. The staff, Board of Trustees and visitors are fiercely proud of the work and activity that takes place in the Arts Centre and passionate about the role it plays within our community - together we inspire and enrich lives.
JOB DESCRIPTION - GENERAL
The sales, marketing and fundraising department consists of the: Sales and Marketing Director; Marketing Manager; Box Office and Sales Manager; Box Office Supervisor, Marketing Campaigns Officer; Marketing and Publicity Officer; Marketing Assistant; Development Manager; Development Officer; Box Office Receptionists; marketing volunteers and freelance specialists.
The department's role is to develop and implement sales and marketing strategies for all aspects of South Hill Park activities in order to: meet and grow annual targets by maximising all earned income including: ticket sales, workshops/courses, commercial revenue - such as private hires and corporate events and fundraising/sponsorship; develop audiences/clients and raise South Hill Park's local, regional and national profile.
MAIN DUTIES AND RESPONSIBILITIES

• To work within set budgets, creating and managing effective and imaginative promotional campaigns for all events at South Hill Park, ensuring maximum income and attendance;
• To identify, develop and maintain meaningful communications with the media, arts audiences and arts groups.

JOB DESCRIPTION - SPECIFIC

• Create and manage promotional campaigns for each event at South Hill Park, including theatre, courses, cinema, visual arts and other events, and South Hill Park productions on tour (where applicable);
• Use a range of print, digital, PR and social media to support each campaign;
• Develop bespoke marketing campaigns for in-house shows especially the annual pantomime, by liaising with internal stakeholders, including the production of marketing materials and show programmes from design phase through to final print and distribution within set deadlines and to budget;
• Evaluate the effectiveness of each campaign to inform future decisions and campaign planning;
• Organise cast appearances as part of the wider marketing campaigns for in-house productions;
• Produce effective direct mail and e-marketing campaigns, including monthly e-newsletters and targeted e-promotions;
• Effectively brief and liaise with our external designer about artwork and copy deadlines;
• Support the implementation of South Hill Park's social media programme;
• Work alongside the Marketing Assistant to ensure social media engagement complements each campaign;
• Design and write copy for regular e-newsletters and alerts to the public and groups; liaise with the management team about copy deadlines;
• Work with the Marketing and Publicity Officer to monitor and evaluate South Hill Park's website and carry out regular web amends and updates to make sure it is current, correct and being most effective as a publicity and information tool;
• Write and issue press releases, listings and media information for all South Hill Park shows, events and activities;
• Develop and implement bespoke media campaigns for all in-house shows and events at South Hill Park, including organising press interviews and feature opportunities;
• Liaise with incoming companies/artists on media opportunities;
• Organise press nights, VIP nights, photo-calls, review nights and other media events as required;
• Act as media spokesperson for South Hill Park within agreed guidelines;
• Maintain an active media contacts list for local, national and trade press;
• Lead on any other public relations activities as required.

General

• Represent South Hill Park as an ambassador for the organisation at press nights, performances, meetings and events;
• Undertake any other duties as may be reasonably requested by the Marketing Manager;
• Follow and adhere to all health and safety procedures and policy.

Relationships
Maintain good professional relationships with:

• Staff, tutors, volunteers and members of the Board of South Hill Park;
• The officers and members of Bracknell Forest Council, Bracknell Town Council and Parish Councils;
• Relevant arts organisations, associations and professional bodies;
• All other individuals and organisations with whom South Hill Park seeks to work.

CONDITIONS OF EMPLOYMENT
Salary: £20,000 - £22,000 per annum
Normal hours: 35 per week (excluding lunch breaks). Working hours 9.30am to 5.30pm. Some evening and weekend work may be required for which time off in lieu will be given.
Holiday: 29 days paid annual leave (including public and bank holidays).
Pension: Enrolment into South Hill Park's workplace pension scheme.
This post carries a probationary period of three months, during which time the notice period required by either party is two weeks. Subsequent to a satisfactory review, the notice period is increased to two months.
TO APPLY
Please complete the application and equal opportunities monitoring forms and submit by 12 noon on Monday 27 December 2021.
Send completed applications to:
Faye Tims, Office Manager by email via the button below.
If you would like an informal discussion about the role please contact Margaretha Welsford, Sales and Marketing Director by email,
PERSON SPECIFICATION
Education
Essential

• Good general education

Desirable

• Educated to degree level
• Marketing qualification CIM or equivalent

Skills & Knowledge
Essential

• Creative copywriting skills
• An eye for effective photography and imagery
• Excellent IT skills including desktop publishing
• Effective use of digital media platforms, including; website, Mailchimp and social networking
• Working to set budgets
• Securing local and regional press coverage
• Creative background
• Excellent organisational skills when managing multiple priorities

Desirable

• Professional marketing/sales experience
• Working to and meeting financial targets
• Working in a multi-arts environment
• Implementing audience development/marketing initiatives
• Building relationships with the local, regional and national media
• Marketing promotion stand/exhibitions experience

Personal Qualities
Essential

• High degree of self confidence
• Works well under pressure
• Excellent attention to detail
• Positive nature
• Excellent communication skills
• Extremely proactive, self-motivated, resilient and versatile
• Works effectively in a team and independently
• Commercially aware
• Creative
• Adaptable in a changing environment
• An ability to get on with people from a wide variety of backgrounds

Desirable

• A genuine interest in the visual and performing arts
• Full driving licence

EQUAL OPPORTUNITIES
South Hill Park aims to be an equal opportunity employer and is determined to ensure that no applicant or employee receives less favourable treatment on the grounds of gender, age, disability, religion, belief, sexual orientation, marital status, or race..... click apply for full job details