Social Media Manager

We are looking for an enthusiastic and highly motivated Social Media Manager to join the PR & Marketing team at Firmdale Hotels. This is a fantastic opportunity to be part of an exciting team responsible for brand and social media management internationally. The role will provide an insight into travel, food and interior design social media management for one of the UK's most successful, privately owned luxury hotel brands and interior design studios.

Job role and responsibilities:

Responsible for leading the creation of high-end content on Firmdale Hotel's suite of social media channels and supporting the evolution of the company's social media strategy. Social Media Manager will involve managing the company's online presence by developing a clear and targeted strategy, producing engaging content, analysing usage data, growing community engagement and managing projects and campaigns.

• Help to deliver social campaigns and always-on content across key channels. This includes planning, crafting assets, writing social-first copy and scheduling content, to support our various brands
• Create engaging multimedia content across multiple platforms
• Proactively identify emerging social media trends and opportunities that can be applied to the brand portfolio in a relevant way
• Capture content with a detailed eye for food and drink and interiors-led photography
• Use data-driven growth tactics to increase social engagement and audience
• Monitor, track, analyse and report on performance of the social media platforms
• Investigate e-commerce opportunities across relevant platforms
• Analyse competitor activity
• Recognise improvements to increase performance
• Manage and facilitate social media communities by responding to social media posts and developing discussions
• Support the PR & Marketing team in the execution of Firmdale Hotels PR & Marketing strategy, including promoting experiences and events, product launches and reacting to market trends
• Reporting:
  • Social Media insights and analysis
  • Project Reports - analysing the data and saving the content

Requirements:

• A minimum of three years work experience working in the lifestyle industry
• Have a strong understanding of the social media industry and platforms; the different ways new audiences consume content on them, ability to embrace new technology and change to drive engagement
• A track record of working in social media, developing, producing and delivering social media content and campaigns
• Professional experience managing a social media calendar and the use of scheduling tools, with proficiency in reporting across different social media channels (either via the native platforms or third-party reporting tools)
• Skills in data analysis and interpreting statistics
• Online community management and customer service skills to strike the balance between publicity and stimulating direct discussion with potential and actual customers
• An eye for detail and capturing content and a strong understanding of the luxury industry
• Enthusiastic, highly motivated self-starter
• Strong interest in travel, food and drink and interior design
• Interest in media and current trends
• On the pulse with emerging industry developments
• Strong communication skills
• Organised with good administration skills and accountable for their own workload
• Proficiency in Excel, Word and PowerPoint