Job Description
Marketing Executive - Digital
Location: London / remote working
Salary: £30-40,0000 pa plus benefits
Our client is a leading provider of software and data analytics to the life science sector. Due to UK team growth we are looking for an experienced Digital Marketing Executive to join their team. Ultimately this role will involve using your digital marketing expertise to evolve our clients digital channels and generate new commercial opportunities.
*Key responsibilities will typically include -*
* Creating and evolving on-site commercial opportunities (advertising, sponsorship, hosted content, etc.)
* Acting as a key team member to help drive the acquisition of our clients members and increase engagement of existing members through developing and implementing user experience (UX) and conversion rate optimisation (CRO) plans, including activities such as A/B testing, funnel analysis, and attribution modelling
* Contribute to optimising client campaign performance and ROI data, by using and integrating our analytics platforms
* Develop and maintain business development collateral (media pack, key stats)
* Work closely with the Head of Digital to establish a reporting framework to supply actionable insights regarding Editorial and Acquisition teams and enable them to deliver effective data-driven content production and marketing tactics
* Supporting the digital team creating and executing social media plans to help raise brand awareness and drive member acquisition and engagement
* Support with the delivery of client omnichannel programmes across key company channels, including email and data collection platforms.
* Explore new commercial opportunities
We are particularly interested in speaking to experienced digital marketing professionals from a digital role client side in pharma or who have worked for a progressive marketing/creative healthcare agency, however also keen to speak to digital marketing professionals who have worked in a SaaS, financial or oil and gas environment.
This is an exciting time to join this growing sector.
For further information please contact Louise directly on (0)
Location: London / remote working
Salary: £30-40,0000 pa plus benefits
Our client is a leading provider of software and data analytics to the life science sector. Due to UK team growth we are looking for an experienced Digital Marketing Executive to join their team. Ultimately this role will involve using your digital marketing expertise to evolve our clients digital channels and generate new commercial opportunities.
*Key responsibilities will typically include -*
* Creating and evolving on-site commercial opportunities (advertising, sponsorship, hosted content, etc.)
* Acting as a key team member to help drive the acquisition of our clients members and increase engagement of existing members through developing and implementing user experience (UX) and conversion rate optimisation (CRO) plans, including activities such as A/B testing, funnel analysis, and attribution modelling
* Contribute to optimising client campaign performance and ROI data, by using and integrating our analytics platforms
* Develop and maintain business development collateral (media pack, key stats)
* Work closely with the Head of Digital to establish a reporting framework to supply actionable insights regarding Editorial and Acquisition teams and enable them to deliver effective data-driven content production and marketing tactics
* Supporting the digital team creating and executing social media plans to help raise brand awareness and drive member acquisition and engagement
* Support with the delivery of client omnichannel programmes across key company channels, including email and data collection platforms.
* Explore new commercial opportunities
We are particularly interested in speaking to experienced digital marketing professionals from a digital role client side in pharma or who have worked for a progressive marketing/creative healthcare agency, however also keen to speak to digital marketing professionals who have worked in a SaaS, financial or oil and gas environment.
This is an exciting time to join this growing sector.
For further information please contact Louise directly on (0)
About RBW Consulting