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senior digital marketing analyst b2b saas
Senior Analyst- BCG Vantage, Technology, Media, and Telecommunications (TMT)
The Boston Consulting Group GmbH
Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. What You'll Do As a Senior Analyst - BCG Vantage on our Topic Activation path within BCG's Technology, Media, and Telecommunications (TMT) Practice Area, you will work in a growing global team, providing industry/functional expertise and insights whilst working together with case and proposal teams to provide knowledge assets, analysis and expert advisory. You'll serve as a thought partner and content expert to case teams and topic/sector leaders, helping structure and solve complex issues. You will support client case work and commercialization efforts across the topic/sector - from business development and proposals to live case work, client workshops, thought leadership, publications, and other materials that amplify BCG's expertise - by contributing topic/sector expertise, analysis, and insights in conjunction with business leaders and case teams. Additionally, as a Senior Analyst - BCG Vantage, you will contribute to developing, maintaining, deploying, and improving intellectual property, proprietary data, tools, and reusable assets for the business - including AI/GenAI-enabled assets where relevant - to support case teams, clients, and topic/sector priorities. You will also assist in onboarding and training junior colleagues based on your topic/sector expertise. The Information Services sector sits at the intersection of content, data, analytics, technology, and primarily B2B business models. Companies in this space provide specialized data, research, benchmarks, intelligence, analytics, and workflow solutions to professional users across verticals such as financial information, legal and regulatory, risk and compliance, tax and accounting, credit, insurance, real estate, healthcare, market research, and B2B marketing. As Information Services businesses increasingly evolve from data and content providers into technology-enabled workflow and software companies, BCG supports clients on topics such as pricing, go-to-market, product and data strategy, AI/GenAI-enabled innovation, operating model, service and support, and corporate strategy. YOU'RE GOOD AT Solving client problems through formulating relevant research and/or analytical approaches in your area of expertise, such as pricing, go-to-market, M&A, corporate strategy, product and data strategy, innovation, operating model, and/or service and support in the Information Services, data & analytics, enterprise software, or B2B SaaS sectors Connecting insights across client case work, proposals, BCG IP, and third-party research/data across teams and geographies, ensuring case teams and clients benefit from the best and most current thinking Translating complex sector topics into clear, practical insights for case teams, topic/sector leaders, and client team members in a credible and confident way Contributing to the development, deployment, and continuous improvement of scalable knowledge assets, data products, tools, and AI/GenAI-enabled solutions that support case teams, clients, and topic/sector priorities Applying AI-enabled tools and GenAI platforms to improve insight generation, problem solving, workflow efficiency, and the creation or enhancement of reusable knowledge assets Working collaboratively and effectively in a group dynamic, often virtual, and partnering across case teams, topic leaders, data/product teams, and asset owners; proficient in agile ways of working Being flexible and bringing a curious and creative mindset, open to new things and able to propose innovative ideas Navigating complexity, ambiguity, and fast-paced, evolving environments What You'll Bring 2+ years of consulting experience in relevant Information Services, data & analytics, enterprise software, B2B SaaS, technology-enabled business services, or adjacent sectors required; candidates with consulting experience strongly preferred In lieu of consulting experience, 3+ years minimum industry experience required; 4-6+ years of industry experience strongly preferred, ideally in information services, data and analytics providers, market intelligence, financial/legal/risk/compliance information platforms, enterprise software, B2B SaaS, or other technology-enabled B2B businesses Bachelor's Degree required; advanced degree preferred Fluency in English Demonstrated use of AI-enabled tools and GenAI platforms to improve productivity, insight generation, problem solving, workflow automation, and development or enhancement of knowledge assets is expected; interest in continuing to build AI fluency and applying these tools responsibly and effectively in day-to-day workflows is important Experience or interest in helping develop, deploy, and improve data assets, analytics tools, workflow tools, and reusable knowledge assets is a plus Strong business acumen and problem-solving capabilities Strong written and verbal communication skills Who You'll Work With As a Senior Analyst - BCG Vantage on our Topic Activation path, you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up of a diverse pool of BCG Vantage positions that allow us to pursue exciting, innovative BCG Vantage careers. Additional info BCG Vantage is a powerhouse of expertise, seamlessly embedded within Practice Areas and markets to drive extraordinary impact. It equips BCG case teams and clients with cutting-edge expertise, proprietary assets, actionable data, and transformative insights that empower our case teams and enable our clients to achieve their aspirations. With global experts across 20 Practices, covering more than 100 topics, sectors and offers, plus four focused geographic markets, BCG Vantage delivers unparalleled depth and breadth of insight & expertise. BCG Vantage consists of three career paths, each playing a crucial role in delivering value to clients, case teams and practice teams. Client Focus (Embedded Expertise) Integrates into client-facing teams to deliver direct client impact through expertise, know-how, and proprietary tools and assets Topic Activation (Sector Expertise with Proprietary Tool & Data Solutions) Combines deep domain insights with our know-how and proprietary assets to address targeted challenges directly with clients and project teams; co-creates insights on industry trends and functional topics, proprietary data and tools, and teams to codify IP that all enables BCG to deliver excellent business value with its clients Research (Practice Topic and Sector-Aligned Research and Insights) Delivers actionable research and insights tailored to the client project's needs; works with qualitative and quantitative data, conducts research and provides synthesized results from sources including commercial data, public and open source, company and industry research, macro-economic, commodities and trade data. Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. for more information on E-Verify.
Sep 03, 2026
Full time
Who We Are Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact. To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures-and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive. What You'll Do As a Senior Analyst - BCG Vantage on our Topic Activation path within BCG's Technology, Media, and Telecommunications (TMT) Practice Area, you will work in a growing global team, providing industry/functional expertise and insights whilst working together with case and proposal teams to provide knowledge assets, analysis and expert advisory. You'll serve as a thought partner and content expert to case teams and topic/sector leaders, helping structure and solve complex issues. You will support client case work and commercialization efforts across the topic/sector - from business development and proposals to live case work, client workshops, thought leadership, publications, and other materials that amplify BCG's expertise - by contributing topic/sector expertise, analysis, and insights in conjunction with business leaders and case teams. Additionally, as a Senior Analyst - BCG Vantage, you will contribute to developing, maintaining, deploying, and improving intellectual property, proprietary data, tools, and reusable assets for the business - including AI/GenAI-enabled assets where relevant - to support case teams, clients, and topic/sector priorities. You will also assist in onboarding and training junior colleagues based on your topic/sector expertise. The Information Services sector sits at the intersection of content, data, analytics, technology, and primarily B2B business models. Companies in this space provide specialized data, research, benchmarks, intelligence, analytics, and workflow solutions to professional users across verticals such as financial information, legal and regulatory, risk and compliance, tax and accounting, credit, insurance, real estate, healthcare, market research, and B2B marketing. As Information Services businesses increasingly evolve from data and content providers into technology-enabled workflow and software companies, BCG supports clients on topics such as pricing, go-to-market, product and data strategy, AI/GenAI-enabled innovation, operating model, service and support, and corporate strategy. YOU'RE GOOD AT Solving client problems through formulating relevant research and/or analytical approaches in your area of expertise, such as pricing, go-to-market, M&A, corporate strategy, product and data strategy, innovation, operating model, and/or service and support in the Information Services, data & analytics, enterprise software, or B2B SaaS sectors Connecting insights across client case work, proposals, BCG IP, and third-party research/data across teams and geographies, ensuring case teams and clients benefit from the best and most current thinking Translating complex sector topics into clear, practical insights for case teams, topic/sector leaders, and client team members in a credible and confident way Contributing to the development, deployment, and continuous improvement of scalable knowledge assets, data products, tools, and AI/GenAI-enabled solutions that support case teams, clients, and topic/sector priorities Applying AI-enabled tools and GenAI platforms to improve insight generation, problem solving, workflow efficiency, and the creation or enhancement of reusable knowledge assets Working collaboratively and effectively in a group dynamic, often virtual, and partnering across case teams, topic leaders, data/product teams, and asset owners; proficient in agile ways of working Being flexible and bringing a curious and creative mindset, open to new things and able to propose innovative ideas Navigating complexity, ambiguity, and fast-paced, evolving environments What You'll Bring 2+ years of consulting experience in relevant Information Services, data & analytics, enterprise software, B2B SaaS, technology-enabled business services, or adjacent sectors required; candidates with consulting experience strongly preferred In lieu of consulting experience, 3+ years minimum industry experience required; 4-6+ years of industry experience strongly preferred, ideally in information services, data and analytics providers, market intelligence, financial/legal/risk/compliance information platforms, enterprise software, B2B SaaS, or other technology-enabled B2B businesses Bachelor's Degree required; advanced degree preferred Fluency in English Demonstrated use of AI-enabled tools and GenAI platforms to improve productivity, insight generation, problem solving, workflow automation, and development or enhancement of knowledge assets is expected; interest in continuing to build AI fluency and applying these tools responsibly and effectively in day-to-day workflows is important Experience or interest in helping develop, deploy, and improve data assets, analytics tools, workflow tools, and reusable knowledge assets is a plus Strong business acumen and problem-solving capabilities Strong written and verbal communication skills Who You'll Work With As a Senior Analyst - BCG Vantage on our Topic Activation path, you will collaborate with global topic leads and colleagues across BCG to bring expertise and capabilities to the service of our internal and external clients. Our team is made up of a diverse pool of BCG Vantage positions that allow us to pursue exciting, innovative BCG Vantage careers. Additional info BCG Vantage is a powerhouse of expertise, seamlessly embedded within Practice Areas and markets to drive extraordinary impact. It equips BCG case teams and clients with cutting-edge expertise, proprietary assets, actionable data, and transformative insights that empower our case teams and enable our clients to achieve their aspirations. With global experts across 20 Practices, covering more than 100 topics, sectors and offers, plus four focused geographic markets, BCG Vantage delivers unparalleled depth and breadth of insight & expertise. BCG Vantage consists of three career paths, each playing a crucial role in delivering value to clients, case teams and practice teams. Client Focus (Embedded Expertise) Integrates into client-facing teams to deliver direct client impact through expertise, know-how, and proprietary tools and assets Topic Activation (Sector Expertise with Proprietary Tool & Data Solutions) Combines deep domain insights with our know-how and proprietary assets to address targeted challenges directly with clients and project teams; co-creates insights on industry trends and functional topics, proprietary data and tools, and teams to codify IP that all enables BCG to deliver excellent business value with its clients Research (Practice Topic and Sector-Aligned Research and Insights) Delivers actionable research and insights tailored to the client project's needs; works with qualitative and quantitative data, conducts research and provides synthesized results from sources including commercial data, public and open source, company and industry research, macro-economic, commodities and trade data. Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws. BCG is an E - Verify Employer. for more information on E-Verify.
Armstrong Lloyd
Marketing Data Analyst
Armstrong Lloyd Basingstoke, Hampshire
Our client is an established technology platform business seeking a Marketing Data Analyst to take ownership of reporting, insights, and data-driven decision-making across their marketing function. This role focuses on transforming data into compelling narratives that inform strategy, demonstrate ROI, and enable the marketing team to self-serve analytics. You'll work closely with their data engineering team who manage the core infrastructure, while you concentrate on extracting insights, building dashboards, and translating numbers into actionable intelligence for campaigns and commercial planning. Location: Flexible working arrangements THE MARKETING DATA ANALYST ROLE RESPONSIBILITIES WILL INCLUDE: Extract and analyse data from the data warehouse using SQL, designing segmentation by geography and customer groups to support targeted campaigns and performance tracking Develop compelling Power BI dashboards and reports that track campaign performance, lead conversion, and ROI for operational teams and C-suite executives Map the complete customer journey from acquisition through conversion, identifying funnel bottlenecks and building models to assess campaign effectiveness Transform complex datasets into narratives that fuel content creation, PR initiatives, and demonstrate platform value through engagement and revenue metrics Partner with marketing, digital, finance, and data engineering colleagues to ensure reporting accuracy and enable self-service analytics capabilities THE IDEAL MARKETING DATA ANALYST WILL HAVE: Extensive experience developing marketing dashboards for senior leadership with strong Power BI expertise (advanced features like Co-Pilot desirable) Solid SQL proficiency for data extraction plus familiarity with CRM systems and marketing platforms such as Salesforce and Marketo Proven ability to translate technical data findings into clear, actionable business insights that inform strategy and optimisation Strong collaborative approach working alongside data engineering and finance teams to align insights with business objectives Curious, proactive mindset focused on storytelling through data with ability to identify trends, seasonal patterns, and growth opportunities WHY JOIN THIS BUSINESS AS THEIR MARKETING DATA ANALYST? Join a best-in-class marketing team led by an exceptional CMO with strong financial backing, recent marketing investment, and impressive growth trajectory offering genuine scope for personal and professional development Flexible working culture with transparent company structure and collaborative, friendly team environment based in central Basingstoke (3 days per week office-based, easily accessible by car and train) Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.
Apr 30, 2026
Full time
Our client is an established technology platform business seeking a Marketing Data Analyst to take ownership of reporting, insights, and data-driven decision-making across their marketing function. This role focuses on transforming data into compelling narratives that inform strategy, demonstrate ROI, and enable the marketing team to self-serve analytics. You'll work closely with their data engineering team who manage the core infrastructure, while you concentrate on extracting insights, building dashboards, and translating numbers into actionable intelligence for campaigns and commercial planning. Location: Flexible working arrangements THE MARKETING DATA ANALYST ROLE RESPONSIBILITIES WILL INCLUDE: Extract and analyse data from the data warehouse using SQL, designing segmentation by geography and customer groups to support targeted campaigns and performance tracking Develop compelling Power BI dashboards and reports that track campaign performance, lead conversion, and ROI for operational teams and C-suite executives Map the complete customer journey from acquisition through conversion, identifying funnel bottlenecks and building models to assess campaign effectiveness Transform complex datasets into narratives that fuel content creation, PR initiatives, and demonstrate platform value through engagement and revenue metrics Partner with marketing, digital, finance, and data engineering colleagues to ensure reporting accuracy and enable self-service analytics capabilities THE IDEAL MARKETING DATA ANALYST WILL HAVE: Extensive experience developing marketing dashboards for senior leadership with strong Power BI expertise (advanced features like Co-Pilot desirable) Solid SQL proficiency for data extraction plus familiarity with CRM systems and marketing platforms such as Salesforce and Marketo Proven ability to translate technical data findings into clear, actionable business insights that inform strategy and optimisation Strong collaborative approach working alongside data engineering and finance teams to align insights with business objectives Curious, proactive mindset focused on storytelling through data with ability to identify trends, seasonal patterns, and growth opportunities WHY JOIN THIS BUSINESS AS THEIR MARKETING DATA ANALYST? Join a best-in-class marketing team led by an exceptional CMO with strong financial backing, recent marketing investment, and impressive growth trajectory offering genuine scope for personal and professional development Flexible working culture with transparent company structure and collaborative, friendly team environment based in central Basingstoke (3 days per week office-based, easily accessible by car and train) Armstrong Lloyd is a marketing specialist recruitment services provider. We specialise in the B2B SaaS space and have a variety of similar jobs available. We offer a personal service that will give you the best possible outcome in the recruitment process.

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