Digital Marketing & E-commerce Executive

Role Overview

Are you a data-driven marketer with a passion for the sports industry? We are looking for a versatile Digital Marketing & E-commerce Executive for an office based position to take ownership of a Category. This is a "full-funnel" role where you will manage everything from high-level Meta/Google ad campaigns to the fine details of product listings and B2B growth.

You won't just be driving traffic; you will be optimizing the entire customer journey and identifying new commercial opportunities to scale our sports department.

Key Responsibilities

1. Performance Marketing & Traffic

• Manage and optimize Google Ads and Meta Ads (FB/IG) specifically for the sports category.
• Monitor ROI and ROAS, ensuring all spend translates into measurable sales growth.
• Collaborate with internal teams to improve site-wide conversion rates.

2. E-commerce Operations & Merchandising

• Full lifecycle management of product listings: from copywriting and SEO optimization to uploading and classification.
• Execute "Smart Merchandising" strategies, including bundles, packs, and related-item suggestions.
• Manage pricing accuracy, including seasonal price adjustments and new product pricing sheets.

3. Campaign & Seasonal Planning

• Lead the execution of major UK retail events (Early May Bank Holiday, Spring/Summer Bank Holidays, and Boxing Day).
• Coordinate campaign assets, promotional pricing, and post-campaign analysis.

4. B2B & Commercial Growth

• Actively identify new B2B opportunities and build long-term commercial relationships.
• Manage B2B pricing proposals and support account management for high-value clients.

Skills & Requirements

• Experience: 2+ years in E-commerce operations or Digital Marketing
• Technical Mastery: Hands-on experience with Google Ads Manager and Meta Business Suite.
• Analytical Mindset: Proficient in Excel (VLOOKUPs, Pivot Tables) and able to turn raw data into actionable reports.
• Commercial Drive: Comfortable with B2B communication and proactive in finding new business.
• Detail Oriented: High standards for product copy and pricing accuracy.