Digital Marketing Executive

The National Saturday Club is seeking a creative, strategic, and highly proactive Digital Marketing Executive. Working closely with the Marketing and Communications Manager, you will produce and deliver the charity's digital communications activity, supporting the implementation of the Trust's Marketing and Communications strategy, creating and disseminating content across our digital channels and marketing activity.

As Digital Marketing Executive, you will ensure the charity's marketing and communications approach is impactful, engaging and aligned with its vision, mission and audiences. You will be a brand champion, creating innovative and inclusive content that showcases and celebrates the impact of the National Saturday Club programme, and raises its profile among young people, educators, funders, stakeholders and policymakers.

This is an exciting opportunity to shape and grow the National Saturday Club's digital presence and brand awareness, working with rich and compelling content from across our national network. From showcasing Club members' creative achievements to amplifying our impact in policy, education, and the creative industries, your work will help the organisation reach and inspire new audiences. In this role, you will be part of a dynamic, collaborative team committed to creativity, equity, and opportunity for all young people.

Key Responsibilities:

• Develop and implement a dynamic and engaging communications calendar across digital channels including social media, blog and e-newsletters
• Produce high-quality content including interviews, written copy, video, digital and print assets to support event communications across email, web, social platforms and in-situ materials
• Monitor digital channels for consistent community management and manage website updates, engaging with and building audiences
• Coordinate the content and delivery of the Alumni newsletter, including content gathering and facilitating the engagement of external contributors
• Document and promote key programme events, generating content as well as scheduling and coordinating freelancers such as photographers and filmmakers
• Manage and maintain the National Saturday Club's photography and testimonials archive
• Develop timely and topical social media and blog content that responds to sector developments, using the organisation's impact data and values to shape commentary
• Support the creation of MarComms activity and impact reports as required by funders, stakeholders and partners
• Track and report on performance across digital channels using Google Analytics and related tools, applying insights to refine and adapt digital strategy
• Be an active ambassador for the National Saturday Club brand, proactively promoting the charity, building networks and identifying opportunities to introduce the programme to new audiences.
• Prioritise content accessibility and inclusivity across all communications
• Ensure compliance with GDPR, data protection, and safeguarding policies by securely handling and managing personal data across digital marketing activities.
• Conduct all activities in line with our values and policies and in a manner which promotes and enhances National Saturday Club's image and reputation.

Skills and experience required:

Essential:

• Educated to degree level (or equivalent professional experience) in a relevant field
• You have at least two years professional experience working in digital marketing, communications, brand or marketing
• Ability to work independently and proactively in a fast-paced environment
• Highly organised with strong project coordination skills with the ability to manage multiple projects at a time
• Excellent copywriting, written and visual communication skills with the ability to craft impacting storytelling narratives
• Demonstratable ability of developing a strategy led content calendar
• Professional experience of managing digital marketing platforms such as social media accounts, website content management systems and e-newsletter creation
• Demonstrable interest in the creative industries and education sectors
• Experience of tracking, monitoring and reporting on digital marketing activity
• An eye for detail and design aesthetic
• Demonstrable proficiency in the use of the Adobe Suite
• Fluency in Microsoft Office packages such as Outlook, Word, PowerPoint, and Excel

Desirable:

• Journalistic background or experience and confidence in conducting interviews
• Professional experience of working in an impact or policy led environment
• Experience in setting up and running paid social campaigns
• Skilled in SEO copywriting
• Experience of community management and engaging with stakeholders
• Experience of using CRM systems such as Salesforce, or equivalent
• Fundraising communications experience
• Aware of relevant developments in education, and creative industries sectors