Description: Olympia Events is more than an exhibition venue, conference centre and live-event space - it's an inspiration. Against a backdrop of grand Victorian architecture, the seven connected spaces inspire engagement and enjoyment. Olympia Events is recognised in the industry for exceptional levels of customer service and support, and our numerous awards are testament to our clients' satisfaction. Beyond the walls of our venue, Olympia is on the ground, working to invest in people, strengthen our communities, and protect the environment.
Olympia Events is undergoing a period of change. In 2017, the venue was bought by a consortium led by Yoo Capital and Deutsche Finance international. Work is currently underway to transform the wider estate into a cultural hub of which Olympia Events will be the central part. Once complete, the estate will include a new theatre, music venue, two hotels, over 30 eateries, world-class office space and over two acres of public realm. More information can be found at
Job Purpose: This new role represents the opportunity to support the growth of Conference & Events business across the UK and European venue portfolio. The Senior Marketing Executive will play a key role in delivering marketing activity that drives demand for conferences, exhibitions, corporate events, and venue hire at Legends Global venues. This is a hands-on role responsible for planning and executing multi-channel marketing campaigns, supporting sales objectives, and strengthening brand awareness among corporate clients, agencies, and event organisers. You will work closely with the sales, operations, and wider marketing teams to ensure campaigns are commercially focused, well-executed, and measurable.
Key responsibilities
Key Projects
Year one will see Legends Global undertake a series of new core projects to provide the foundations for building out a new strategic business area of focus
Onboarding of a new CRM system, to bring clarity and consistency to the sales and marketing process.
Supporting on the development of a new Legends Global C&E brand positioning to enable promoting the portfolio of events on a wider scale.
Supporting the development of a new sales website to promote all venues within the portfolio.
Upgrade to sales and marketing materials across all sites.
Campaign Management
Plan and deliver integrated marketing campaigns to promote conferences, exhibitions, corporate events, and venue hire
Support lead generation and pipeline growth for the sales team
Manage campaign timelines, briefs, and delivery across channels
Ensure consistent brand messaging across all communications
Digital Marketing
Support on a new project to develop a European sales website, which will showcase the portfolio of venues to venue bookers globally.
Manage and optimise website content, landing pages, and event listings
Deliver email marketing campaigns including segmentation, automation, and reporting
Support paid digital activity (search, social, display) in line with strategy
Manage organic social media content and scheduling
Content & Collateral
Create and manage marketing collateral including brochures, proposals, case studies, and presentations
Write compelling copy for digital, print, and sales materials
Coordinate photography, video, and creative assets
Maintain brand guidelines and asset libraries
CRM, Data & Reporting
Support CRM and database management, ensuring data accuracy and GDPR compliance
Track campaign performance, lead volumes, and conversion metrics
Produce regular reports and insights to inform future activity
Assist with audience segmentation and targeting
Stakeholder Collaboration
Work closely with sales teams to align marketing activity with revenue targets
Liaise with suppliers, agencies, and partners where required
Support onsite activity for key events, trade shows, and familiarisation visits
Person specification
Skills, experience and behaviours
Essential:
Proven marketing experience within conferences, events, venues, hospitality, or B2B services
Strong understanding of digital marketing and lead generation
Excellent written and verbal communication skills
Experience managing multiple campaigns and deadlines
Strong organisational and project management skills
Data-driven approach with attention to detail
Desirable:
Experience using CRM systems (e.g. Salesforce, HubSpot, Dynamics)
Familiarity with event sales cycles and corporate procurement
Basic knowledge of paid media and marketing analytics
Experience working with agencies or creative suppliers
Sustainability Responsibilities:
Continuously improve your knowledge of Olympia Events' sustainability programme - the 'Grand Plan'. Complete all training provided and promote sustainability practices to meet our Grand Plan objectives
Follow and promote all sustainable workplace policies and procedures and seek ways to make your department more sustainable by taking an active role to initiate change
Olympia Events is fully committed to ensuring the safety and wellbeing of all children, young people and adults at risk (vulnerable groups) that attend our premises. As a consequence, Olympia Events may require any successful applicant to complete a DBS Check prior to working in our business.
Olympia Events is committed to Equality, Diversity and Inclusion and excepts all its people to have a positive commitment to EDI by treating others fairly and not committing any form of discrimination, victimisation or harassment and to promote positive working relationships amongst employees and stakeholders.
This Job Description is not intended to be exhaustive; the duties and responsibilities may therefore vary over according to the changing needs of the business.