Marketing & Brand Officer

Marketing & Brand Officer (Maternity cover)

Location: Remote (UK based)
Salary: £29,450 per year (plus Inner London Weighting of £3,483.94, if eligible)
Length of contract: 12 months fixed term contract
Hours per week: 37 hours (28 hours also considered)
Start date: mid May 2026
Closing date: We reserve the right to adapt the advert at any time per organisational circumstances and to close this vacancy early for the role. Therefore, if you are interested, please submit your application as early as possible.
Interviews: Interviews will be scheduled on a rolling basis

Who are Women s Aid?

Women s Aid is the national charity working to end domestic abuse against women and children. We are a federation of 185 organisations which provide over 300 local lifesaving services to women and children across the country. For 50 years we have campaigned on behalf of our members and survivors to shape policy and practice, and to raise awareness of domestic abuse.

Our support services, which include the Survivors Forum, the No Woman Turned Away Project, the Survivor s Handbook, Love Respect (our dedicated website for young people), the national Women s Aid Directory and our advocacy projects, help thousands of women and children every year.

Purpose of the Marketing & Brand Officer role:

To develop, coordinate and deliver impactful marketing content across channels to drive engagement and income. To create publications and assets that increase awareness of WA's brand identity and to use analytics to assist with creating and evaluating targeted campaigns. To support with content creation and updates across platforms and WA s channels.

Key duties and responsibilities of the Marketing & Brand Officer:

• Support with the design of publications and branded assets, which are created both in-house and externally using desktop publishing software (e.g. Canva, Adobe InDesign).
• Work with a diverse range of stakeholders, to generate high-quality, impactful content, including web copy, direct mailings, and newsletters etc. to ensure engagement to lead towards income growth.
• Monitor content calendars across digital platforms, ensuring regular, consistent messaging that reflects WA brand, mission and values.
• Draft, edit and proof email copy to ensure clarity, accessibility, inclusivity and alignment with brand tone of voice.
• Work with Digital colleagues to ensure messaging is optimised for different audiences and purposes (e.g. engagement, fundraising, brand awareness).
• Assist with gathering stories/content from across the organisation for use in email communications.
• Monitor performance metrics and feed insights back into content planning.
• Act as the guardian of our brand, implementing standards for visual and written content, and ensuring consistency in tone and messaging.
• Ensure our digital and offline presence is consistently on brand and on message, embedding the style and tone of voice across all our channels.
• Track and analyse communications metrics, supporting the production of regular reports to the senior leadership on the effectiveness of communications efforts.
• Oversee Women s Aid websites, and mailings to ensure content is engaging, relevant, and up to date.
• Support the implementation of market research, identifying consumer insights, market trends, and competitor activities.

What we are looking for in our Marketing & Brand Officer:

• Experience of on-line communications/websites/social media, digital fundraising including Content Management Systems.
• Experience of Adobe Creative Suite or similar desktop publishing programmes used to create documents and web banners.
• Ability to produce high quality written material, for copy writing, copy editing and publicity materials, posters and press releases.
• Ability to communicate sensitively with survivors of domestic violence to discuss case studies.
• An understanding of the principles and practices of marketing.
• Experience of working in communications/journalism/ publications or similar work.
• An understanding of the essential requirement to maintain confidentiality in all areas of work.
• A basic understanding of, and sensitivity to, the issues relating to domestic abuse, including the nature of domestic abuse and its impact on women and children.
• Experience of liaising with a variety of individuals and organisations at a variety of levels.
• Experience of maintaining systems for information storage and retrieval.

Benefits of joining us as our Marketing & Brand Officer include:

• Generous Annual Leave: 25 days + 2 Company Holidays + 8 UK Bank Holidays, with an extra 1 day per year after 1 year of service, up to a maximum of 5 additional days.
• Valuable Pension Benefits: a generous 7% employer contribution.
• Flexible Working: remote working, a generous TOIL scheme, and family-friendly policies

NB:

• Women only need apply under schedule 9 (Part 1) of the Equality Act 2010
• All posts, including remote posts, must be based in the UK.
• Women s Aid is committed to quality, equality, and valuing diversity. Applications are particularly welcome from Black and minoritised women.
• Please see the Reasonable Adjustments Statement on Job Description.
• Please read our Single Sex Statement on the Women s Aid Website
• Please note that applications will be reviewed, and interviews arranged, on a rolling basis, so for the best chance of success, please apply ASAP.