Growth & Product Marketing Specialist - Software

Department: Commercial - Marketing

Employment Type: Permanent - Full Time

Location: Oxford, UK

We're looking for a technically minded strategic marketer to critically impact the success of our software portfolio. You will take ownership of clearly communicating our SaaS products' value propositions to clients and immerse yourself in our market segments to develop robust marketing strategies that help our software make waves in the energy industry.

Our bankable software products and services help energy market participants facilitate project finance and understand risks to shape the energy transition. Already launched in several markets globally, Aurora offers CHRONOS, ORIGIN, AMUN, SOLARIS and LUMUS PPA. We are releasing those and other SaaS products across even more regions!

You will take evidence based planning decisions and execute multi channel campaigns as well as lead gen campaigns considering the full marketing mix. You will also own and develop the software area of our website, help grow our social media following and activity, and explore SEO and paid advertising to widen the reach of our efforts.

You will be directly working with the Technical Sales team and closely collaborate with our global Marketing and Communications team as well as other regional marketing specialists within the organisation.

Our clients are located across EMEA, APAC, NORAM and LATAM, and you will collaborate with colleagues across the Aurora Group to engage our international marketplace.

To become a successful candidate, you will have prior experience with SaaS marketing, a sound understanding of content marketing strategies, account based marketing, and, importantly, the eagerness to learn about energy markets and our software. You will work in a dynamic, stimulating, demanding, and collaborative environment with development potential and a fun social culture, where we take our work seriously but ourselves less so.

• Lead the creation of visually compelling, on brand marketing materials.
• Develop and articulate effective, value driven positioning and messaging across the full software portfolio, ensuring each SaaS product is communicated with clear, differentiated value propositions tailored to target customer segments.
• Work directly with our Software Sales Team to plan and execute targeted multi channel campaigns.
• Drive demand generation and lead nurturing initiatives across the entire SaaS product portfolio.
• Facilitate the direct handover of generated leads to our sales team.
• Define B2B user and buyer personas, identify pain points, create tailored content and marketing.
• Collaborate with product, sales, and client solution teams to align marketing efforts.
• Produce marketing collateral including website copy, case studies, whitepapers, and presentations.
• Develop and execute go to market strategies for software products and feature launches.
• Support sales enablement with tools, training materials, and product insights.
• Conduct market, customer, and competitive research to inform marketing strategy.

Required attributes:

• Proven track record of creating visually compelling, on brand marketing materials combined with a strong balance of exceptional copywriting skills and creative flair.
• 3+ years of experience in SaaS/tech marketing.
• Experience in B2B content and ABM marketing.
• Commercially focused, with the ability to anticipate, identify, and satisfy client needs profitably.
• Excellent organizational and time management abilities combined with the ability to prioritize workload and meet deadlines in a fast paced environment.
• Analytical mindset, optimising efforts based on data and evidence.
• High level of attention to detail and accuracy.
• Outstanding written and verbal communication skills.
• Confident and persuasive, with the ability to contribute to discussions with colleagues at all levels.
• High attention to detail, with the ability to switch fluently between high level strategic considerations and detailed implementation.
• Continuous improvement mindset with experience optimizing processes.
• Professionalism, integrity, and sound judgement and a great team player.
• Enthusiasm and curiosity about the energy transition.

Desired attributes:

• 2+ years in SaaS marketing in a start up environment
• Experience of marketing subscription software, ideally in the energy industry.
• PowerPoint proficiency together with experience of CRO, SEO, SEM and paid media.
• Demonstrated experience mentoring others.
• CIM member: Affiliate or Associate ACIM.
• An interest in making a positive contribution to the global energy transformation.

Some of the benefits we include are:

• Private Medical Insurance
• Dental Insurance
• Parental Support
• Salary Exchange Pension
• Employee Assistance Programme (EAP)
• Local Oxford Discounts
• Cycle to work Scheme
• Flu Jabs

At AER, we are committed to offering flexibility in the way we work. Most of our roles are hybrid with a mix of in office/home working and potentially adjustable working hours. Let's discuss what works for you and AER during the interview process.

The Company is committed to the principle that no employee or job applicant shall receive unfavourable treatment on grounds of age, disability, gender reassignment, race, religion or belief, sex, sexual orientation, marriage or civil partnership, pregnancy, and maternity.

To apply, please submit your Résumé / CV, a personal summary, your salary expectations and please inform us of your notice period.

Unfortunately, we are unable to accept applications via email, telephone, or social media platforms. To be considered for this position, please submit your application using the link provided. Applications submitted through any other channel will not be reviewed.