PRINCIPAL SALES MANAGER - LOGISTICS REPLY

Requisition ID11142-Posted - Years of Experience (2) -Consulting- Where (1)

Logistics Reply is the Reply Group company that specialises in supply chain software. Its solutions are based around LEA ('Logistics Execution Architecture'), the world's most advanced Supply Chain platform - which uniquely utilises cloud-based 'microservices' to offer a bespoke suite of software solutions that are designed to bridge the gap between real-world operations, and the need to provide real-time visibility across all stages of the supply chain: from Manufacturer to Warehouse/DC, through to Retail Store/Customer Delivery. Top brands and suppliers across Fashion, Food, General Merchandise, 3PL's and Manufacturing choose LEA as it is specifically designed to be agile, flexible, quickly adaptable and configurable to their individual requirements - whilst complementing their existing systems frameworks.

As a Principal Sales Manager, you will report directly to the UK Sales Director and play a key role in driving new business growth within the Sales Practice. You will manage assigned leads, identify new opportunities, and build strong client relationships, working closely with colleagues to deliver tailored solutions. Engaging with prospective clients, you will understand their needs, present compelling value propositions, and guide them through the complete sales cycle. Collaborating with Pre-Sales and Engagement Management teams, you will position Logistics Reply's solutions to align with customer objectives and showcase the benefits of the LEA Reply platform. The role also involves maintaining long term client relationships, supporting solution adoption, and identifying upselling opportunities.

• Identify and engage new prospects to generate leads and expand the customer base through multiple channels.
• Develop and implement tailored sales strategies that clearly communicate the value of LEA Reply for warehouse, store, and supply chain operations.
• Build and nurture trusted relationships with both prospects and existing clients by understanding their challenges and delivering appropriate solutions.
• Manage the entire sales cycle, from initial engagement and proposal development to contract negotiation and closing.
• Collaborate closely with internal teams, including Pre Sales, Technical Teams, and Consulting, to ensure solutions align with client requirements.
• Identify opportunities for upselling and business expansion within existing accounts.
• Maintain thorough records of sales activities, client interactions, and pipeline progress.

• Possesses at least a Bachelor's degree in a relevant field.
• Recognised expertise in industry, solutions, or technology with 7-12 years' experience in the market.
• Proven ability to engage confidently with senior stakeholders, including C-level executives, as a trusted advisor for supply chain transformation.
• Skilled at translating complex business challenges into clear solution strategies in collaboration with Pre Sales, Consulting, and Product teams.
• Experience in leading and closing complex sales engagements, from discovery through proposal, negotiation, and contract close.
• Ability to develop enterprise relationships and conduct structured operational requirements analysis with senior supply chain stakeholders.
• Demonstrated success in value led solution positioning, business case development, and executive level proposal presentation.
• Deep understanding of warehouse and distribution centre operations, WMS capabilities, and operational challenges in wholesale, retail, and logistics.
• Strong technical knowledge of SaaS architecture, cloud delivery models, and system integration approaches (e.g., ERP, automation, third-party logistics).
• Experience mentoring sales colleagues, sharing best practices, and contributing to refining go to market messaging and identifying new market opportunities.

Reply is an Equal Opportunities Employer and committed to embracing diversity in the workplace. We provide equal employment opportunities to all employees and applicants for employment and prohibit discrimination and harassment of any type regardless of age, sexual orientation, gender, identity, pregnancy, religion, nationality, ethnic origin, disability, medical history, skin colour, marital status, or parental status or any other characteristic protected by the Law.

Reply is committed to making sure that our selection methods are fair to everyone. To help you during the recruitment process, please let us know of any reasonable adjustments you may need.