Content Strategy Consultant

Who are we?

A world where complexity is the only constantdemands anew breed of company.Brave Bison is a different beast: a media, marketing and technology companypurposebuilt for thedigitalera.

Our universe is made up of award-winning business arms Brave Bison, Engage,SocialChainand MTM.Andwe'reunderpinned byleading marketing training practice,MiniMBA, as well asour very own social-first media networkwhodeliver monthly views in the billionsfor some of the biggest channels in sport and entertainment across YouTube, Snap,Metaand TikTok.

We'rea global collective who live and breathe digital,workingwith some of the boldest brands in the worldtocapitalise on the complexity that defines the modern marketing landscape.

Ourmission

New platforms, new behaviours, new audiences,new trends,new technologies, new regulations-our clients' worlds get more complex daily.Their agency partnershipsshouldn't.It'sourjob to cutthrough the chaos, makethe complex simple and navigatea clear path to growth for them.

That'swhy we make it our mission to capitalise on complexity for our clients-across consultancy,capabilityand execution-bycraftingdynamic digital solutions that outpace tomorrow's challenges.

Our values

We'reaproudly diversebusinesscomprisedof deep specialists acrossmedia,marketing,trainingand technology.Althoughourskills, backgrounds and beliefs may differ, we are united by four core shared values:

• Bold Curiosity.

We run at change and challenge convention because we love to push the boundaries of what the world thinks is possible. We champion discovery, go deep into our clients' worlds and are always hungry to learn more aboutthem, our specialisms and each other.

• Connected Clarity.

We are focusedinour collaboration - joining the right dots between our clients, ourpartnersand our herd of experts to deliver agile solutions at speed and scale. We set a shared ambition from the outset, are transparent at every stage and always strive to make the complex simple.

• Positive Encouragement.

We want to make working with us the best part of someone's day. We lift one other up, find the fun in the day to day and are committed to ensuring everyone belongs.

• Constant Impact.

We believe in outcomes over outputs.We'regoal orientated, results driven anddata-led.We show up with passion every day. Andwe'realways honing our craft.

Brave BisonPerformance

With over 20years experiencegrowing our clients' businesses through digital media, we help brandsleveragethe right data, rightpartnersand right tech to capitalise on complexity and supercharge their online growth.

By going deep into our clients' world, investing their budget where it will work the hardest and ensuring that we only win when they win, we stand for braver digital in a world of opportunity.

The Role

You will lead content strategy and optimisation projects across client accounts, working autonomously to turn business objectives and user needs into actionable content plans. The role blends content strategy, SEO, and UX thinking to ensure content is findable, usable, and commercially effective.

Content strategy

• Develop and deliver content strategies informed by keyword research, audience insights, and user behaviour data.
• Clearly articulate the strategy to clients and team members, answering questions with confidence.
• Lead content ideation sessions and conduct campaign research as needed.
• Use data and user research to form hypotheses, identify user needs, and make evidence-based decisions.

Content production

• Produce high-quality, user-focused content that is clear, accessible, and aligned with briefs and deadlines.
• Optimise on-page content and create flawless copy requiring minimal QA.
• Adapt tone of voice and brand guidelines for diverse audiences and verticals.
• Apply content standards and style guidelines consistently.

On-page optimisation

• Conduct on-page deliverables to a high standard autonomously, including internal linking recommendations and content hierarchy improvements.
• Understand Google quality guidelines and take measures to avoid cannibalisation.

UX and content design

• Apply user experience principles to improve how content is structured, navigated, and consumed.
• Evaluate information architecture, content hierarchy, and page structure to improve discoverability and usability.
• Use prototyping tools (e.g. Figma) to create, test, and communicate content solutions.
• Ensure accessibility by writing in plain language and designing content for users with assistive technologies.

SEO keyword research

• Conduct independent keyword research, compile keyword lists, and confidently make recommendations to clients.

Refine and QA keyword research against a content strategy, using it to inform content creation and page structure.

Process and collaboration

• Adapt briefing and QA processes to suit each client.
• Present results and insights to cross-functional teams, encouraging collaboration across content, SEO, data, digital PR, and creative disciplines.
• Develop and implement content design processes and standards.

Commercial and client work

• Apply commercial judgement to day-to-day work, helpingmaintainhealthy margins by delivering efficiently.
• Track and articulate ROI, connecting content improvements to measurable business outcomes.
• Identifygrowth opportunities within existing accounts and contribute to pitch development.

Team contribution

• Mentor junior team members through QA, actionable feedback, and knowledge sharing.
• Integrate AI tools into content workflows to improve efficiency and quality.
• Contribute to Brave Bison's marketing activity and build external credibility in content strategy.

Essential

• Experience in content strategy, content design, or UX writing within an agency or in-house digital team.
• Strong grasp of SEO fundamentals and how they connect to content and user experience.
• Proficiencywith analytics,SEO& AItools (e.g. GA4, GSC,Ahrefs, Screaming Frog, ChatGPT, Claude).
• Ability to work with complex data and translate it into clear strategic recommendations.
• Excellent communication skills, both written and in client-facing settings.
• A user-centred mindset and familiarity with accessibility best practices.

Desirable

• Experience with Figma or similar prototyping tools.
• Familiarity with multilingual or multi-market content strategies.
• Understanding of information architecture and content modelling.
• Experience with contributing to new business and pitching.

Whatyou'llget

Our people make us who we are, so to make sure we attract andretainthe best and brightest in the industry, we offer an attractive benefits package.

But not only that, we are the UK's first carbon neutral agency (a status we have held since 2018), with a serious commitment tomonitoringand reducing the impact our work has on the planet across three core sustainability pillars of Greenhouse Gases, Waste & Recycling and Sustainable Consumption.

Thenthere'sa whole host of benefits - from discounted gym memberships and free eye tests to an employee pension scheme and enhanced maternity, paternity, and adoption package.Here'sa snapshot of just some of the benefits we think you might also like:

• Dynamicworking: Tokeep that work-life harmony in check,we'reflexible on where and when you work

• Private medicalinsurance: Tokeep you fighting fit and give you and your family peace of mind.

• Incomeprotection: Weknow it feels good to be covered, just in case.

• CalmSubscription: Nowmorethanever, it'simportant to mind your mind!

• 25 days annualleave: Thisincreases to 27 days after three years with us, and then increases everysubsequentyear up to a max. of 30 days

• Christmasclosure: Noneed to save holiday days for the Christmas closure period.It'son us!

• Birthdaysoff: Oneextra day to celebrate your big day

• Summerhours: BetweenJune and Aug we finish at 15.00 every Friday.

• Online coaching and mental healthsupport: Unlimitedvia OpenUp

• RemoteWorking: Workabroad for up to one month a year.
• Performance & Salary: Reviewed twice a year for everyone.

Finally, we're proud and committed to being an equal opportunity workplace, providing equal opportunities for all and treating all existing employees and all job applicants in the same way, regardless of their age, disability, gender, gender reassignment, race, religion or belief, sexual orientation, pregnancy and maternity status and marital & civil partnership status.