Marketing Executive

Marketing Executive - Harrogate - £30k per annum + excellent benefits

Our client is a well-established company based near Harrogate; due to continued growth and expansion they are looking for an experienced Marketing Executive to join their existing team.

This role suits someone commercially minded, hands-on, and able to create targeted marketing programmes that directly support telemarketing, business development and account-based selling.

Main Duties and Responsibilities:

• Build targeted multi-step marketing campaigns focused on our priority sectors
• Working closely with the clients sales and business development teams.
• Produce high-quality e-shot campaigns, LinkedIn posts, and sector-specific value propositions that directly support telemarketing follow-up.
• Redefine website content and structure to emphasise company strengths
• Develop new landing pages optimised for contract buyers
• Content Marketing; Creating sector-specific educational content
• Track and report on lead quality and market penetration

All applicants should possess the following skills / experience:

• Proven experience within a similar role
• Strong understanding of account-based marketing
• Excellent written and digital content skills
• Confident with LinkedIn marketing and segmentation tools
• Able to turn technical and compliance-led information into clear commercial value
• Self-managed, proactive and comfortable working at pace