Digital Marketing Manager

Established, growing Tour Operator is keen to recruit a Digital Marketing Manager to join their Marketing Department in Birmingham (hybrid working available). We are seeking a highly hands-on, creative Digital Marketing Manager to take full ownership of our digital presence. This role is ideal for someone who enjoys both strategy and execution - from launching campaigns to writing copy, analysing performance, and continuously improving results. You will play a key role in driving online bookings, increasing brand visibility, and bringing our travel experiences to life through engaging digital content. Salary is circa £50k pa dependent on experience and there is excellent opportunity for career development.

JOB DESCRIPTION

Digital Campaign Execution (Hands-On)

• Plan, build, and optimise digital campaigns across Google Ads and Meta platforms
• Take ownership of campaign setup, targeting, testing, and optimisation
• Manage budgets closely to deliver strong ROI and cost efficiency

Creative Content & Brand Storytelling

• Write and oversee engaging, high-converting copy for ads, emails, and website content
• Develop inspiring travel content (blogs, itineraries, social posts) that drives engagement and bookings
• Work closely with designers (or create simple assets yourself) to bring campaigns to life
• Ensure brand tone and visual identity are consistent across all channels

Website & Conversion Optimisation

• Manage and update website content, landing pages, and offers
• Continuously improve user experience and conversion rates
• Work with developers where needed to implement improvements

SEO & Organic Growth

• Execute SEO strategy including keyword research, on-page optimisation, and content creation
• Grow organic traffic through high-quality, relevant travel content

Email Marketing & CRM

• Build and send email campaigns, newsletters, and automated journeys
• Segment audiences to improve engagement and conversion
• Support customer retention and repeat bookings through targeted campaigns

Analytics & Performance Tracking

• Monitor performance using tools such as Google Analytics
• Track key metrics (traffic, conversion rates, CPA, ROI)
• Run A/B tests and continuously refine campaigns based on data

Social Media Management

• Manage day-to-day social media activity (posting, responding, engaging)
• Create and schedule content that inspires and converts
• Identify trends and opportunities to grow reach and engagement

Key Skills & Experience

• Proven experience in a hands-on digital marketing role (not purely strategic)
• Strong working knowledge of PPC, paid social, SEO, and email marketing
• Ability to both create and execute campaigns independently
• Excellent copywriting and content creation skills
• Experience using tools such as Google Ads, Google Analytics, and social media platforms
• Comfortable managing multiple projects and priorities

Desirable

• Experience in travel, tourism, or lifestyle brands
• Basic design skills (e.g. Canva, Adobe tools)
• Experience with CMS platforms (e.g. WordPress)
• Familiarity with email platforms (e.g. Mailchimp, HubSpot)

Personal Attributes

• Creative thinker with a strong eye for detail
• Proactive, self-starter with a "get things done" attitude
• Commercially aware and results-driven
• Passionate about travel and storytelling
• Comfortable working in a fast-paced, growing business

THE PACKAGE:

Starting salary is circa £50k pa and this is a real career opportunity, as this dynamic Travel Company continues to grow.

INTERESTED?

Please follow the instructions to apply attaching your CV. This vacancy is being managed by Claire Muge. I can be contacted on or Not right for this role, or this role not right for you, but keen to further your career in the Travel Industry! We have a variety of different opportunities so do submit your CV to us! Unfortunately if you are unsuccessful, due to our volume of applications, we are unable to reply to everyone individually.