This is an exceptional opportunity to join Rentokil Initial plc, a global support services company, operating in all of the major economies of Europe, North America, Asia Pacific and Africa:
- We offer a wide range of services to businesses, the public sector and residential customers.
- Rentokil Initial operates in almost 80 countries with 2019 revenues of >£2.6bn.
- We are a 'people business' with over 36,000 colleagues.
- Market leading position in major markets - UK, US, Australia and France.
- Our core market categories are Pest Control and Hygiene/Washroom services.
- Cash generative businesses with good operating margins.
- Contract based businesses with >85% retention rates.
- Diversified customer base with no customer representing >2% of revenue.
- A website estate of over 190 websites across 80 countries.
Purpose of Role The role of the Organic Search Specialist is to leverage the Organic Search landscape and to lead activities relating to optimisation, Keyword and Competitor Analysis and Technical SEO. In addition, the role will audit, monitor and implement SEO best practice to maximise the discoverability and performance of our websites across organic and paid channels that target local users with the goal of driving lead flow.
This role will report into the SEO Manager and sits within the Digital Performance Team working with colleagues in roles covering Data & Insight, Paid Search and Content but will also collaborate with the Customer Experience, Digital Projects & Deployment, Digital Account Management and our key markets globally.
Key Responsibilities The Organic Search Specialist will be primarily responsible for leading, planning and executing actions across the Rentokil Initial and subsidiary brand web estate, that directly improve the performance of our targeted search visibility and lead flow. The key responsibilities will span across digital marketing channels for both B2C and B2B audiences across digital marketing platforms and include defining reporting requirements for extraction of data & insights.
- Responsible for supporting the Search Marketing team across SEO, Data & Insight, and Content to action and deliver priority Organic Search projects across Rentokil Initial and its subsidiary brands globally.
- Assisting and supporting the Digital Projects & Deployment team where required with the rollout of new and existing digital projects; for example, new website crawls & launches in Magnolia, international & local competitor analysis, B2B campaign optimisation or organic & paid social media initiatives.
- Assisting in the development of SEO management processes and procedures, best practice and self-help guides to support Rentokil Initial and subsidiary brand colleagues.
- Be a reliable, technically sound, and knowledgeable SEO contact for our international markets for any BAU SEO related issues with their websites. If required, assist the SEO team in troubleshooting sticking points in organic growth and help develop future SEO strategy.
- Collaborating with Customer Experience, Digital Projects and Deployment, Digital Account Management and third party vendors to deliver the operational implementation of RI's Digital Search Strategy.
- Responsible for working across the organic & local search landscape and delivering across both organic and paid search channels to support Rentokil Initial and its subsidiaries leverage organic search volumes to drive conversions and lead flow.
- This role will support global markets with the implementation and optimisation of their organic search channel.
- Support with developing and evangelising SEO best practice and share global insights to ensure markets maximise their opportunity to deliver a return on their investment.
- Manage and support the organic search landscape across Rentokil Initial and its subsidiaries which will include liaising with the Digital Account Management team and the local markets around optimisation of transactional pages, keyword & competitor analysis, schema recommendations, and any other organic search optimisation activities.
- Liaise across the Performance Marketing Team to identify organic keyword opportunities that can be fed back into the local market teams and support the optimisation of Google Post campaigns and content topics and keywords to target these terms.
- Liaise with the local markets to collate all of the necessary information required and manage all communication with the markets in conjunction with the Digital Account Management team to ensure that progress is tracked against organic search deliverables.
- Work with the Customer Experience team to ideate organic search improvements that could drive conversions, like split testing third party on page review PLP layouts, messaging, CTAs or placement or where required requesting access or support with available local market user research and insight.
- Plan, support or execute Organic SEO actions and insights delivered by routine website audits to ensure that our websites conform to high quality SEO standards and best practice.
- Support where required with analysing possible factors involved in any drops in organic search performance for the digital properties in the Rentokil Initial and subsidiary brand portfolio.
- Use all available free or paid third party SEO tools to propose prescriptive on and off page paid search or SEO recommendations to reverse any downward trends e.g. Google Search Console, SEMrush, GA4, Conductor etc.
- Support implementation or coordination of both on and off site audit recommendations for all relevant SEO factors that impact organic performance. This is to include XML sitemaps, crawl error management, page & URL structure, image optimisation and other search marketing activities as required.
- Support the Data & Insights team in defining the reporting on keyword search volumes for key markets and sharing findings and recommendations with markets and in our global reporting landscape.
- Lead and deploy SEO recommendations for key cities. Use established best practice local SEO strategy to optimise our key branch pages. Liaise effectively with our international markets to propose prescriptive local SEO recommendations based on this strategy and analysis.
- Where required, collaborate effectively with external SEO agencies to assist in developing, facilitating and assisting with Organic SEO strategy and planning.
- Stay up to date with developments within the SEO industry such as algorithm enhancements and new technologies, and adapt the approach and strategy to ensure best practice is maintained in an ever changing landscape.
Requirements Key Competencies
- Strong knowledge and experience of technical SEO considerations, analysis & reporting, on page, local search strategies as well as how social media benefits organic search visibility.
- Good understanding and experience of SEO best practices: including defining technical considerations through audits, making on page recommendations, understanding the organic local search ecosystem and how social media could be used as part of a holistic strategy.
- Understanding of search engine algorithms and their impact on the organic performance of websites.
- Understanding of technical SEO changes (e.g. robots.txt optimisation, 301 redirects, hreflang, canonicalisation, schema, etc.).
- Use 3rd party audit / SEO / Search tools to carry out web quality audits. Examples include SEMrush, deep dive site crawlers such as Screaming Frog and backlink auditors such as Kerboo/Ahrefs.
- An ability to work in a collaborative manner with colleagues in the wider Digital Team, different departments in M&I and colleagues globally.
- Preferably some experience of working within enterprise content management systems and some experience around web content creation and entry.
- Keep up to date with current digital marketing trends & technologies.
- Experience in MS Office or Google Apps is essential.
- Highly analytical and numerical, with attention to detail and a meticulous mindset.
- Results orientated with an ability to work to tight timelines.
- Appetite for continuous learning and personal development.
- Strong understanding and experience in Google's own web monitoring and analytics tools such as Google Search Console, Google AdWords, Google Analytics, Google Data Studio and Google Trends. Use these tools effectively to help develop the Digital Marketing strategy as well as identify possible fluctuations in local web performance and the possible reasons behind these.
Additional Competencies (advantageous but not essential)
- Understanding of the web development cycle and web technologies.
- A good understanding or experience using WordPress (or similar), paid landing page platforms, B2B insight services or other marketing technology landscapes and platforms.
- Understanding of HTML5, CSS, JavaScript, XML or other programming languages e.g. PHP, etc.
- Image manipulation skills, e.g. Photoshop, Fireworks.
- Additional European language skills a plus.
Personal attributes
- Strong time management skills a must.
- Strong organisational skills.
- Attention to detail essential.
- 'Process' driven.
- Ability to work on multiple projects.
- Self disciplined, motivated and committed to delivering work to agreed deadlines.
- Strong written and oral communication skills.
- Essential to be able to work within a team but also on own initiative.
- Good interpersonal . click apply for full job details