Head of Digital Growth

Exciting Leadership Opportunity! Join Odevo UK as Head of Digital Growth

Odevo is on a mission to become the leading force in residential property management services-and digital sits at the heart of that ambition.

The global residential property management industry is undergoing a major digital transformation, and Odevo is at the forefront. By combining cutting-edge digital technology with exceptional people, we are radically simplifying living for families and individuals across the UK and beyond.

As Odevo UK continues to grow, we are looking for a highly commercial, hands-on and results-led Head of Digital Growth to join our commercial leadership team. This is a pivotal role, reporting directly to the Chief Commercial Officer (CCO) owning the digital and performance marketing function across our diverse operating companies.

Position: Head of Digital Growth

Company: Odevo UKLocation: Hybrid - 2 days in London office, WC1.Contract: PermanentSalary: Competitive, with a comprehensive benefits package

Key Responsibilities:

• Develop a cohesive digital strategy and group-wide approach, that ensures we deploy best-in-class digital activity across all performance marketing channels to deliver our commercial objectives
• Take the lead in rolling up your sleeves to set up and grow activity from the ground up, for all of our operating companies
• Provide digital leadership and direction for all OpCos.
• Identify and capitalise on all digital and performance opportunities to deliver organic growth and ROI driven marketing activity.

Cohesive Digital strategy

• Create and deliver the digital strategy as agreed with the CCO across all OpCos, as part of Odevo UK.
• Ensure the digital strategy and activity aligns with agreed commercial objectives and levers, in collaboration with the OpCos, demonstrating clear ROI.
• With the wider digital team, create and deliver 24/7 robust and hard-working performance marketing activity across the digital spectrum.
• Deploy activity across all relevant channels, including websites, SEO, Paid Search and Social, CRM, paid media, advertising and partnerships.
• Ensure all relevant digital and performance opportunities are explored and optimised.
• Create ROI and ROAS models across all paid media channels to optimise.
• With 'owned' channels including websites and CRM, ensure all elements are tracked and reported on, to create and optimise frictionless digital journeys.
• Work collaboratively with key global teams and OpCos, ensuring the digital team's output meets the relevant objectives and links with related Odevo teams; delivering the most informed and connected digital experiences to drive growth.

Digital Leadership:

• Demonstrate digital leadership and digital first thinking, driving excellence across the commercial function.
• Relentless focus on commercial ROI focused performance marketing activity across the digital spectrum.
• Ensure all digital projects are delivered in a timely and efficient manner, demonstrating long term commercial value and ROI.

ROI driven digital activity:

• Drive a dedicated commercial culture, centred in digital and performance to give Odevo absolute commercial advantage in the UK.
• Create a live 'trading desk' to optimise all activity in 'real-time' yielding the best possible commercial returns.
• Demonstrate ROI and ROAS in every area measurable and seek to deliver attribution across all digital and performance marketing activity.
• Ensure our digital output always demonstrates commercial value and is a lead driver in delivering our organic growth targets.

Team Leadership & Development:

• Lead, mentor, and develop a high-performing digital team.
• Inspire best practice in digital across all our OpCos, ensuring digital thinking is embedded into decisioning.
• Be the digital lead in the Commercial leadership team, ensuring performance and ROI are central to our thinking.

Qualifications and Experience:

• Proven track record as a Head of Digital or Senior Digital Manager.
• Hands-on experience of setting up and optimising Google and LinkedIn master accounts
• Deep experience of creating campaigns, optimising content and spend, and measuring performance across Google, LinkedIn, Meta and CRM platforms
• Comfortable analysing, recommending, and executing SEO and website improvements
• Demonstrable experience driving commercial value through exceptional digital activity, and able to tell a clear story about how you did it, to senior stakeholders
• Commercial and numerical acumen
• Experience of working in a multi-brand portfolio, digital agency, or in-house "trade-desk" team is a big plus

Personal Attributes:

• A strategic thinker.
• Entrepreneurial and results-driven.
• Collaborative and a strong team player.
• Strong commercial curiosity and a passion for driving growth.

What We Offer:

• The opportunity to shape the commercial future of a dynamic and growing group of companies.
• A challenging and rewarding role with significant impact and autonomy.
• Competitive salary and comprehensive benefits package.
• A collaborative and supportive work environment.
• Opportunities for continuous professional development and career advancement.

How to Apply

Ready for this incredible opportunity? Explore life at Odevo on LinkedIn or visit our website for a full list of current opportunities.

For more details or to ask any questions, contact our recruitment team on and quote reference Ref .

Please note: Candidates must be eligible to work in the UK without restrictions. Documentary evidence of eligibility will be required. Some benefits may be subject to a qualifying period.