Event Sales Manager

Event Sales Manager

Telford Outskirts

Up to £45k DOE

My client is looking to recruit an experienced Event Sales Manager is responsible for leading the commercial sales function for the agency's events portfolio. This position requires a proactive sales professional with a strong track record in B2B events sales.

Own transport is essential due to location

Key Responsibilities

Sales and Revenue Generation

• Develop and execute sales plans to achieve commercial targets.
• Proactively sell events - awards and conferences.
• Identify and qualify prospective clients through research, outreach, and networking.
• Prepare tailored sales proposals and pitch documents.

Client Relationship Management

• Build and maintain long-term relationships with potential clients.
• Serve as the main point of contact for commercial clients before, during, and after events.

Sales Operations and Reporting

• Manage sales pipeline and activity using the company's CRM system.
• Maintain accurate records of all leads, conversations, proposals, and outcomes.
• Provide regular reporting on sales performance, pipeline status, and forecasting.

Collaboration and Internal Communication

• Work closely with the marketing team to align on campaigns and promotional activities.
• Collaborate with the events and content teams to develop commercially viable programmes.
• Contribute to post-event reviews and strategic planning for future events.

Person Specification

Essential Skills and Experience

• Minimum 5 years' experience in B2B sales, preferably within events
• Proven track record in meeting or exceeding sales targets.
• Strong communication and negotiation skills.
• Confident in outbound sales activity, including cold calling and proposal development.
• Experience with CRM system
• Highly organised and able to manage multiple priorities simultaneously.
• Own Transport due to location

Desirable Skills and Experience

• Existing relationships within relevant industries
• Knowledge of the event lifecycle

To apply for this position please contact Sarah Dyehouse at Anderson Scott Solutions