Marketing Manager

Position

Marketing Manager (UK-Based)

Job Responsibilities

• Develop and execute end-to-end marketing strategies: Oversee brand marketing, digital campaigns, and content initiatives to boost Precision Synergie's visibility and drive sales across e-commerce platforms.
• Manage digital marketing channels: Plan and optimize paid advertising (Amazon Ads, Google Ads, TikTok/Instagram social ads) and organic content (social media posts, blog articles, product videos) to improve conversion rates and reduce customer acquisition cost (CAC).
• Lead brand partnership marketing: Collaborate with local partners to create co-branded campaigns (social media takeovers, matchday promotions) that align with target audience interests.
• Analyze marketing performance: Track KPIs (click-through rates, conversion rates, ROI, social engagement) using tools like Google Analytics or platform-specific dashboards; refine campaigns based on data insights.
• Manage product marketing: Create compelling product messaging, visuals, and landing pages that highlight key features (e.g., ergonomics, smart technology) and resonate with UK customers.
• Coordinate with cross-functional teams: Work with the Business Development team to align marketing with new platform launches, and with suppliers to promote new product releases.

Essential Requirements

• Educational Background: Bachelor's degree in Marketing, Communications, or a related field. Master degree is preferred.
• Experience: Minimum 3 years' marketing experience in e-commerce, D2C brands, or retail-with a focus on digital marketing (paid ads, social media, content marketing).
• Proven track record of scaling brand awareness and driving sales via digital channels (e.g., increasing social followers, improving ad ROI, or boosting platform search rankings).
• Proficiency in marketing tools: Experience with Google Analytics, Google Ads, Amazon Ads, social media management tools (e.g., Hootsuite), and Canva/Adobe Creative Suite (for content creation).
• Language Skills: Fluent in spoken and written English. Basic Mandarin is a plus (to align with cross-border product launches).
• Skills & Competencies: Strong creative and analytical skills; ability to balance data-driven decisions with creative storytelling.

Desirable Attributes

• Experience marketing household items and garden accessories to UK consumers.
• Knowledge of UK e-commerce platform algorithms (e.g., Amazon SEO, TikTok Shop's content recommendation system).
• Experience managing influencer partnerships (e.g., gaming streamers, home office bloggers) to expand reach.
• Familiarity with email marketing tools (e.g., Mailchimp) and customer retention strategies (loyalty programs, re-engagement campaigns).

Salary & Benefits

• Salary: £51,000 per annual, paid monthly.
• Career Development: Ownership of creative projects-lead campaigns from concept to execution and shape the Precision Synergie brand identity. Budget to test new marketing channels and access to industry training.