Paid Advertising Specialist

We are partnering with an award-winning, fast-growing digital agency to recruit a Paid Advertising Specialist to join their established Digital Marketing team. This is an exciting opportunity for a paid media professional with strong experience across both PPC, Paid Search and Paid Social to take ownership of strategy, execution and performance across a varied client portfolio.

The Role

You will play a central role in planning, building and optimising multi-channel paid campaigns aligned to client KPIs and commercial objectives.

This is a specialist-level position suited to someone who:

• Can independently manage multiple client accounts
• Contributes strategic insight, not just execution
• Consistently drives performance improvements
• Understands how search intent and audience-led social strategies work together

Key Responsibilities

Strategy Development

• Develop comprehensive PPC and Paid Social strategies aligned to client objectives and growth targets
• Conduct keyword, competitor and audience research to identify opportunities
• Build integrated strategies across platforms including Search, Shopping, Performance Max, Display, Meta, LinkedIn and TikTok
• Forecast budgets, performance expectations and scaling opportunities
• Refine strategy based on trends, seasonality and market conditions

Campaign Implementation & Management

• Plan, launch and manage campaigns across Google Ads, Microsoft Advertising and Paid Social platforms
• Create scalable, best-practice account structures
• Write compelling, performance-focused ad copy
• Manage product feeds and shopping campaigns where relevant
• Ensure accurate tracking and conversion implementation

Performance Optimisation

• Monitor and optimise campaigns to improve KPIs and conversion rates
• Refine bidding strategies, targeting and placements
• Implement structured A/B testing across creative, copy and landing pages
• Identify underperformance and proactively implement solutions
• Provide CRO and landing page recommendations

Tracking, Analytics & Reporting

• Implement and manage tracking via Google Tag Manager, GA4 and social pixels
• Troubleshoot attribution and reporting discrepancies
• Build dashboards using Looker Studio (or similar)
• Deliver commercially focused performance reports
• Translate data into clear, actionable insights

Client & Account Management

• Take ownership of allocated client accounts
• Manage budget pacing and scaling opportunities
• Communicate performance updates and strategic recommendations
• Collaborate with SEO, Content, Design and Development teams
• Identify growth opportunities across additional channels

Experience

• Strong paid media experience, ideally within an agency environment
• Hands-on expertise across both PPC, Paid Search and Paid Social
• Commercially aware with a clear understanding of client KPIs
• Strong analytical and data interpretation skills
• Confident communicator with excellent written skills
• Highly organised and comfortable managing multiple accounts
• Experienced in managing ad spend and allocated time budgets

Benefits

• £32,000 - £38,000 depending on experience
• Hybrid working model (minimum two days per week in the office)
• Personal training budget and structured development pathway
• Clear career progression opportunities
• Collaborative and supportive team culture
• Regular team and company social events