Marketing Manager

Marketing Manager (Can be Part Time), Bideford
Role Purpose

We are looking for a commercially minded Marketing Manager to build a repeatable, scalable new business pipeline. This is not a traditional brand marketing role the focus is lead generation, CRM management, and long term nurturing of prospects until they are ready to meet the CEO/Biz Dev Director.

What Success Looks Like

• Consistent pipeline of qualified prospects
• 3-5 new clients per year
• Each client worth £100k-£250k annually
• Reduced reliance on founder networking

Core Responsibilities

Own and manage the full marketing funnel:

• Content planning and coordination (LinkedIn, insights, case studies)
• Manage outsourced suppliers and freelancers
• Maintain and optimise Pipedrive CRM
• Build structured lead nurturing campaigns
• Track every prospect interaction and next step
• Qualify & prepare prospects before meetings
• Post meeting follow ups and long term relationship nurturing
• Email marketing and marketing automation
• Reporting on pipeline health and forecasts

Key Skills & Experience

• B2B marketing experience (agency or professional services ideal)
• Strong CRM experience (Pipedrive, HubSpot, or similar)
• Comfortable writing business focused communications
• Organised and process driven
• Able to manage suppliers and hold them accountable
• Commercial awareness understands how agencies win work

Working Arrangement

• Based in or near Bideford
• Flexible hours
• Part time (approx. 2-4 days per week in the office)

First 90 Days Expectations

• Audit current pipeline and CRM
• Clean and structure Pipedrive
• Implement a nurture cadence for all prospects
• Create reporting dashboard
• Establish monthly pipeline targets