Head of Ecommerce & Social Media Content

£70,000 - £90,000 Trafford, Greater Manchester

• Define and execute the global social media and content strategy.
• Lead a team of content creators, community managers, and agency partners.
• Oversee high quality, platform native content across TikTok, Instagram, YouTube, Facebook, and emerging channels.
• Drive reactive, trend led content that enhances brand awareness and relevance.
• Ensure consistency of brand voice, messaging, and visual identity across all digital outputs.

• Build, develop and optimise a strategic network of creators and influencers.
• Manage sourcing, briefing, negotiations, and campaign oversight.
• Monitor performance and deliver measurable value across reach, engagement, and conversion.

• Own the eCommerce strategy across marketplaces (including Amazon), and direct to consumer channels.
• Work closely with commercial teams to maximise visibility, conversion, and digital shelf performance.
• Lead optimisation of product listings, imagery, video, copy, and digital brand stores.
• Analyse sales performance and digital metrics to drive continuous improvement and ROI.
• Lead monthly reporting across social, content performance, traffic, sentiment, and digital sales.
• Translate data into insights that influence wider business strategy.
• Monitor market trends, competitor activity, and emerging platforms to keep the brand ahead of the curve.

• Experience leading social media, content, and/or digital marketing for a consumer facing brand (ideally FMCG, retail, or household goods).
• Strong understanding of eCommerce fundamentals - conversion drivers, digital merchandising, SEO, imagery, and retailer requirements.
• Demonstrated ability to create or oversee high performing content.
• Confident managing agencies, creators, and cross functional teams.
• A creative thinker with strong commercial acumen and analytical capability.
• Passionate about social trends, influencer culture, and digital performance marketing.

• A high impact leadership role within a confidential, category leading consumer brand.
• The chance to build and shape an expanding digital function.
• Competitive salary, bonus potential, and strong benefits package.
• A collaborative culture where innovation and ideas are encouraged.

Robert Walters Operations Limited is an employment business and employment agency and welcomes applications from all candidates.

Job Reference: 6SJ8S9-8CC421BD

Date posted: 25 February 2026

Consultant: Seren Milner