Social Media Manager

Social Media Manager

Location: Hybrid - Northampton 2 days in the office 3 from home.
Type: Full-time

About the Role

SF Recruitment are partnering with a fast-growing, premium eCommerce brand to hire a Social Media Manager. In this hands-on role, you will oversee and grow all social media channels, developing and executing strategies that increase brand awareness, drive engagement, and convert followers into highly engaged website and retail traffic.

You will be responsible for planning, creating, and optimising multimedia content-including images, video, audio, and copy-tailored to each platform. AI-driven tools and workflows will play a key role in enhancing efficiency, creativity, and performance. As the brand's social voice, you will build and nurture a thriving online community, monitor trends, and keep the business ahead of social and AI innovations.

Key Responsibilities

Strategy & Planning:

• Develop and implement a multi-platform social media strategy aligned with business goals, integrating generative AI and analytics
• Build and manage detailed content calendars, platform-specific roadmaps, and AI-powered ideation processes
• Monitor emerging platforms and AI tools (e.g., for image or copy creation) and share insights across the business

Content Creation & Scheduling:

• Produce original, engaging content (photos, video/Reels/TikToks, graphics, copy) and repurpose existing assets for each platform
• Use AI tools (e.g., ChatGPT, Jasper, Copy.ai) for ideation, caption drafting, and efficiency, while maintaining brand voice
• Schedule posts with social media management platforms (Sprout Social, Hootsuite, Later, Buffer) and optimise timing with AI assistance
• Community Management & Customer Care:
• Build and nurture an online community, responding promptly and empathetically to comments and messages
• Monitor brand sentiment via social listening tools and AI-powered analytics, providing insights and managing potential issues
• Analytics, Reporting & Optimisation:
• Track and report KPIs such as engagement, reach, follower growth, shares, saves, and CTRs
• Conduct A/B testing on content and campaigns, using AI to predict performance and refine strategy

Collaboration & Partnerships:

• Work cross-functionally with Marketing, Design, and PR teams to ensure brand consistency
• Identify and manage influencer and brand partnerships, using AI tools to support discovery and evaluation
• Support physical and virtual events with social coverage, leveraging AI tools for highlights and recaps
• Paid Social (where applicable):
• Manage advertising budgets, targeting, and A/B testing on social platforms
• Use AI to optimise campaigns and identify high-propensity audiences

Skills & Knowledge

• Social Media Expertise: Deep knowledge of Instagram, Facebook, TikTok, LinkedIn, Pinterest, and emerging platforms; understanding of algorithms and best practices
• AI Fluency: Skilled in generative AI for content ideation, copywriting, summarising data, and automating tasks
• Analytics & Data Storytelling: Proficient with Meta Business Suite, TikTok Analytics, LinkedIn Analytics, GA4, and scheduling tools; able to interpret data and communicate insights
• Creative & Technical Skills: Proficient with Canva, Adobe Express, Figma; basic photography, video editing, and copywriting; experience with AI-enhanced design a plus
• Soft Skills: Strong written/verbal communication, initiative, time management, attention to detail, collaborative and proactive mindset
• Trend Awareness: Passion for social trends, pop culture, and AI developments; able to translate insights into creative campaigns
• Experience: Previous experience in retail or eCommerce content creation is ideal; portfolio demonstrating ROI, storytelling, and AI use highly valued